Advertising and Media

How your competitors can help you improve your digital marketing

Death and taxes are two big guarantees in life, and if you’re running a business, then sturdy competition is another one of these certainties….

Netflix is now showing ads between episodes to some users

Update, 22 August: Netflix South Africa’s PR has told Memeburn that there’s “no confirmation that Netflix will be rolling out the previews in our…

Cell C’s new weatherman ad mocks Rain’s LTE network

We’re seeing more and more brands coyly attack one another on social media. A good example was Netflix’s swipe at Multichoice’s DStv, and Huawei’s…

Spotify may soon let users skip advertisements

In an extremely brave and risky financial play, Spotify may soon allow free tier users to skip audio and video advertisements whenever they want….

Soon you’ll be able to test L’Oreal’s cosmetics using augmented reality

If you love shopping online, especially for cosmetics, but always wanted to try things on before making that risky purchase — it may soon…

How machine learning will revive radio in South Africa and beyond

Over the past decade, the dazzling rise of digitally-driven technologies has had a profound effect on almost every industry. Within the broad sphere of…

Netflix’s ‘Man in a Van’ ad is really going to annoy satellite TV companies

It’s safe to say that Netflix South Africa has adopted the Wendy’s brand of guerilla marketing, this after its latest ad dropped in the…

5 bite-sized tips for using video in your marketing campaigns

The art of digital story telling is constantly evolving, and 2016 is the year of the video. It makes the cut in almost every…

3 quick tips for brands to get the most out of Facebook Messenger

Facebook Messenger allows consumers to easily open a dialogue with the companies. Both Messenger and Facebook — as the social network — are becoming…

Township-based digital agency Lemok flying South African flag abroad

An agency originating from Soshanguve, north of Pretoria, has earned itself international recognition. Known as Lemok, the township-based digital agency has won clients from…

The future of advertising agencies: technology killed the ad man

An article published in Ad Age quotes Kimberley-Clark CMO, Clive Sirken predicting that the advertising agency of the future will adopt an Uber-like approach:…

Email marketing is still relevant, ignore it at your peril

Email has found itself in a precarious situation. While it’s still everywhere — and not going anywhere — its users have no shortage of…

WWF’s new interactive map visualises South Africa’s current water crisis

South Africa’s experiencing one of its worst droughts this side of the millennium, with water levels in storage systems across the country down around…

4 viral marketing lessons from the Pokemon Go craze

If by now you don’t know what Pokemon Go is, you are truly out of touch with digital reality. Pokemon Go has taken the…

Game of Thrones meets Pokemon in epic, artistic mashup

You’re probably sick of Pokemon Go by now… aren’t you? Well then, sit back for some inspired news. Massively talented Deviantart user Sketch BGI…

First Person podcast’s latest episode explores BDSM, sexual empowerment

Human interest podcasts have really taken off since the likes of NPR’s Serial captured listeners back in early 2015. But while Serial focused on…

Musical marketing: brands should fine tune campaigns using music

F and F-sharp — two simple bass notes that define the classic thriller Jaws. That score still effectively strikes a chord of suspense and…

Call to action 101: here’s how to use them on your blog

Using optimised calls to action in your digital marketing campaign can be a game changer. It can also be used in every blog post that you…

A brief introduction to content marketing in South Africa

A couple of decades ago, marketers had undivided attention. With not much more than three or four marketing channels to choose from, brands could…

Want a RankBrain-friendly website? Here are 5 key pointers

Google is now using the RankBrain machine-learning system to process each and every search query it receives. Fuelled by AI, RankBrain is a query…

Digital everywhere: it’s time to break our attachment to traditional advertising

The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are already spending a huge…

Huawei’s All-Optical smart-home showcase unleashes a new era of home connectivity in Africa

Broadband Africa Forum 2024

Applications for the 2025 Mastercard Foundation EdTech Fellowship are open

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China