Huawei successfully launched its All-Optical Intelligent home showcase on the sidelines of the Africa Tech Festival in Cape Town. Powered by Huawei’s latest Fiber…
Here’s what you need to know about creating a keyword strategy for your social media campaign
If you are at all familiar with SEO and digital marketing, you will understand the importance of keyword research. Did you know that keyword…
How to help your sales team produce their own proposals without creating a marketing nightmare
A good proposal is the backbone of a successful sale. A creative, concise and well-written document can convince prospects who need more ‘proof’ of…
Lies, damn lies & metrics — the death of digital media
Metrics are the most believable of lies. They come pre-packaged with cause and effect, giving us the comfort of feeling our actions have led…
In digital, the idea is not in the execution
During my final year as an advertising student I attended the now defunct Eagle Awards breakfast. The international judges that year (2000) were David…
