Advertising and Media

4 basic digital marketing terms every website owner should know

Almost every day, I am approached by Companies that have difficulty with sales, These companies often have a great product with a great pricing…

Programmatic buying: the answer for small players who can’t afford big media fees?

This is a bit of a refresher of an article I wrote around two years ago on real-time bidding (RTB). Admittedly that was centred…

5 ways to get ‘tech-dumb’ CMOs to sign onto your digital marketing solution

It’s easy enough selling ice to eskimoes; they actually know the benefits of ice and see it everday, but try selling a technology solution…

Is automation turning the proposal into a dying art?

In my line of work, we often explain how easy technology makes the process of creating great-looking, accurate and compliant proposals and RFP responses….

Online publication Quartz Africa launches in mission to cover the ‘next billion’

Renowned US publisher Quartz launches its second international chapter in Africa today, reiterating a ripple of international interest in the region which is said to…

Y&R CEO David Sable chats advertising’s next big markets, why ‘Dumb Ways to Die’ secretly sucked

For a guy at the top of an industry worth billions upon billions of dollars, David Sable doesn’t seem all that concerned with the…

Popular tech site ReCode bought by Vox Media conglomerate

The media landscape has been in flux for quite a while now, with digital eating into print publishers’ business models and more global audiences…

After years in the wilderness, the marketing director is back [IAB]

The DMMA, a voluntary non-profit body which represents the interests of the South African digital industry recently rebranded as the Interactive Advertising Bureau (IAB)…

Can killing the clickthrough put digital advertising where it needs to be? [IAB]

The DMMA, a voluntary non-profit body which represents the interests of the South African digital industry recently rebranded as the Interactive Advertising Bureau (IAB)…

Looking back, looking forward: how Google’s 2013 search changes are impacting 2014

While Google’s search changes didn’t grab as many headlines in 2013 as they did in previous years. Its various updates are however having some…

6 great examples of native advertising and what you can learn from them

People hear a radio commercial — they change the station. They see a commercial — they fast-forward their DVR. They see a social media…

Should Flipboard really be afraid of Facebook Paper?

From the moment word got out that Facebook was working on a newsreader app, people have been comparing it to Flipboard. It makes sense…

5 examples of unbranded videos that your brand could seriously learn from

Video content is hard to do and even harder to do well. Here are five examples (okay, four but we couldn’t leave out ‘Comedians…

Breaking: digital standard bearer DMMA rebrands as IAB South Africa

The Digital Marketing and Media Association (DMMA), a voluntary non-profit body which represents the interests of the South African digital industry has rebranded as…

Super Bowl 48: Beckham gets naked, Microsoft inspires

Super Bowl. Let’s face it, everyone in the United States and the world pretty much spends the whole of January waiting for the first…

5 lessons 21st century agencies can learn from David Ogilvy

Two things happened in the ad industry in the last few months that would have seen advertising legend David Ogilvy spinning in his grave….

Paper: a media display technology without equal

If paper were announced today, as an alternative technology to digital screens, its tech specs would be madly impressive. Paper is a media technology…

Print actually trumps digital in the attention economy: here’s how

There are few good things to say about printed media these days. It’s wasteful, inefficient, static, expensive to create and distribute. That’s why it’s…

Old Spice aims for viral return with series of awfully amazing prank sites

Did your friend just send you a strange link to a website which sells push up muscle shirts? Or perhaps one for leather sheets?…

Huawei’s All-Optical smart-home showcase unleashes a new era of home connectivity in Africa

Broadband Africa Forum 2024

Applications for the 2025 Mastercard Foundation EdTech Fellowship are open

Africa’s AI Revolution: Reclaiming the Digital Narrative

South Africa’s Deskless Workers: A Workforce Under Strain

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China