The U.S. government’s decision to ban TikTok, the immensely popular short-form video app owned by China’s ByteDance, has sent shockwaves through the tech industry,…
Analyse this! How to use (new) Web Analytics to drive smart business decisions
The web is 24 years old. Think back to when you were that age, or, perhaps, you are that age — which (apparently) puts…
Here’s your complete guide to understanding how Twitter advertising works
So, it’s official. Twitter advertising is now available in South Africa. It’s official because there was an official launch with Goodie Bags, and a…
6 awesome, hilarious, and utterly ridiculous World Cup commercials
As is the case with all other major sporting events, companies love to jump on board and ride out the commercial frenzy around the…
4 opportunities narrow online marketing misses (number 2 will open your eyes)
As the old saying goes, “Half the money spent on advertising is wasted, but no one knows which half.” That was definitely true for…
