F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Mass mobile marketing campaigns: why basic tech works better
The emerging markets mobile landscape does not, as yet, reflect those of more mature economies. Indeed, the smartphone penetration levels in a mid to…
Here’s why you need automation in your online marketing campaign
Take any course in marketing and you’re guaranteed to learn about the consumer decision-making process. In a nutshell, the consumer decision-making process is the…
Here’s why you should be your company’s go-to person on social
Even though social media marketing has been around for ages now, there are still some companies that treat it like a fad. I can…
This brand ‘broke up’ with Facebook and Facebook doesn’t really care
If you’ve been anywhere near the internet recently, you’ll have seen them — the posts alleging Facebook is pushing brands’ updates down in their…
