TCL Electronics has officially launched its 2025 range of Mini LED TVs in South Africa, introducing cutting-edge display technology, massive screen sizes, and cinematic…
Reachocalypse: is Facebook really trying to screw your brand page’s reach?
So I’m sure that it’s not news to anyone that Facebook’s recent changes to its Newsfeed algorithm have left many a marketer in a…
Here’s why using social ROI to measure relationships is just wrong
With social referrals increasing in the last quarter of 2013 according to the AdobeDigital Index, we’ve got to the point where businesses aren’t so…
Data journalism is changing the way we report elections: here’s how
Whenever there’s an election in any democratic country, its — and sometimes the world’s media — goes tends to be put on full alert….
Mass mobile marketing campaigns: why basic tech works better
The emerging markets mobile landscape does not, as yet, reflect those of more mature economies. Indeed, the smartphone penetration levels in a mid to…
