Africa’s Moment in the AI Economy By 2030, artificial intelligence could create more than 230 million digital jobs across Africa, reshaping the continent’s economic…
Gareth Cliff to headline Tech4Africa 2014
A year ago, the idea of Gareth Cliff headlining a tech conference would’ve seemed a little bizarre. He was, after all, a shock jock…
In advertising, great work is not enough to succeed
There is an old advertising industry cliché that goes something like this — you win on creativity, you lose on relationships. To succeed in…
What the hell should a Chief Marketing Technology Officer do anyway?
The emergence of marketing automation tools such as Hubspot and Marketo with their addition to traditional database marketing, customer relationship management systems and social…
There are different ways of measuring your social campaign: here are 3
There are over 1 billion members on Facebook and the member base keeps on growing. On Facebook and Twitter, many businesses sporting thousands of…
