Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
How to use Flickr to grow your brand – Part 2
In last week’s article, I gave a background to using Flickr, Yahoo!’s photography-sharing site, as a place to increase exposure for your brand and…
Content sites, not social networks the hot ticket for reaching women: study
When it comes to connecting and communicating with women an old-fashioned, bog-standard website may be a better bet than the in-vogue world of social…
What makes a Twitter user influential?
I’m a big fan of Bernardo Huberman, director of HP Labs’ Social Computing Lab, and the work of his team. HP has been applying…
How the social web saved a life during the Haiti earthquakes
On the day the earthquake hit, well-known Haitian radio personality Carel Pedre was driving his car along the streets of the capital when the…
