Jumia, one of Africa’s leading e-commerce platforms, has replatformed its retail media operations to Mirakl Ads, marking a strategic step in expanding its advertising…
Google purchases eyeball tracking firm Eyefluence
“Eyeball tracking” might sound like the stuff of science fiction horrors, but it’s an essential focus for those in the virtual and augmented reality…
AT&T, Time Warner in $85bn deal – but will it happen?
US network AT&T has agreed to acquire Time Warner in a deal worth around US$85.4-billion. The acquisition, which will take the form of stock and cash,…
Kansas City Diaries: can brands beat Snapchat at its own game?
Kansas City Diaries is an exclusive article series by Natalie Pool as she goes undercover at VML’s global agency headquarters in Kansas City, USA,…
2017 Bookmark Awards are now open for entries [Sponsored]
The 2017 Bookmark Awards are around the corner, but which categories will be featured this year? We’ve got the information for you. The IAB has also…
