marketing

Twitter thinks SA rapper Nomuzi Mabena staged a car crash for publicity

South African musician and entertainment personality Nomuzi Mabena has been accused of staging a car crash by the people of Twitter. In the live…

Woolworths, Ubuntu Baba saga contains digital lessons for brands of all sizes

This week, South African social media has been in an uproar following allegations that Woolworths had stolen the design of a baby carrier made…

Hey C-Suite: use data-based marketing, just don’t be creepy

Today’s business landscape is challenging and complex. So with the promise that ‘data’ is the answer, and swayed by the promise of ROI that…

Dolce & Gabbana offends China, then claims its Instagram was hacked

Italian fashion brand Dolce & Gabbana is facing a huge PR dilemma after a tone-deaf advertisement was published to social media, mated to leaked…

Brand safety: it’s about more than fake news

All around the globe, brands have come under increasing scrutiny for (inadvertently) funding fake news. While it’s an issue that has deservedly received a…

Google recruits Will Smith to flaunt the Pixel 3’s selfie mode

Google hasn’t really done much to market its Pixel devices. But after the Pixel 3 launched earlier this month, the company’s seemingly all in….

Bad data is harming your email marketing efforts: here’s how to fix it

Anyone who’s spent any time around the marketing space knows how valuable data is. It’s no accident that the value of data is frequently…

Drive retention with a post-purchase ecommerce marketing strategy

Do you have a post-purchase strategy in place? Are you focusing your efforts not only on bringing in new customers but also nurturing existing…

How to build genuine trust with lead nurturing

In the rush to seal the deal and bring in leads, it is all too easy to forget what an important role trust plays…

Watch: Sassy Namibia invites Americans to visit its ‘shithole’ country

They say no publicity is bad publicity, and they may be right in the case of Namibia. This week marked the second time the…

Here’s how to address those common ecommerce conversion killers

Conversion is easily the driving force behind almost every ecommerce website. If your primary goal lies in turning browsing visitors into paying customers, you…

Make your video campaigns pop with these Twitter-endorsed tricks

As Twitter evolves from a social network reliant on short sentences to one that privileges video, content has never been more important for individuals…

Bell Pottinger ousted from PR body but South Africa isn’t happy just yet

UK-based public relations and marketing agency Bell Pottinger has been expelled from an industry trade body after its business with the Gupta-owned Oakbay Capital…

Those ‘fickle, unreliable, killer’ millennials are actually your customers

As businesses struggle with a number of challenges from a faltering economy to rising costs, analysts scan what’s happening in the market for reasons…

How to give your customers a true omnichannel experience

Two years ago I wrote an article, “Why South African brands really should adopt an omni-channel model” where I outlined that while omnichannel is…

How location data can send your campaign in the right direction

From the largest biodiversity database in the world that maps over 1.7-million species in participating countries, to the company that promises to deliver your…

Personalised marketing: Minority Report might not be so farfetched after all

Steven Spielberg’s 2002 science-fiction film Minority Report imagines a world in 2054 where every aspect of life is monitored by personalised digital information, including shopping fueled…

Cape Town brands look to profit off hashtags #CapeStorm and #KnysnaFire

With every tragedy comes an outpouring of love and support from social media. Thoughts, prayers and tangible help are all offered to those in…

Uk’shona Kwelanga review: if only it weren’t an ad

With the rise of digital media comes a host of interesting ways for storytellers to express themselves. We’ve seen the likes of movies told…

McDonald’s ‘Dad’ ad trends on YouTube again after global backlash

When Pepsi suggested that its product could solve the world’s problems with the help of Kendall Jenner, you might’ve thought it would be the…

‘Disaster’ Fyre Festival likened to ‘that alien movie in South Africa’ on social media

If you pay US$12 000 for a ticket to a music festival, you’d probably expect… well, a music festival, right? That’s not what attendees…

Burger King’s ‘Connected Whopper’ ad is genius, but Google doesn’t agree

Burger King just couldn’t let Pepsi and United steal all the attention this week, could it? The fast food chain published an advertisement this…

Artificial intelligence: how is AI changing marketing?

2017 is set to be the year of artificial intelligence (AI). With companies such as Amazon Web Services offering AI on tap — including…

Broadband Africa Forum 2024

South Africa’s Deskless Workers: A Workforce Under Strain

How AI is Rewriting Urban Planning in Developing Regions

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

German luxury cars require a rethink for China

Trump wins – Tesla goes beyond $1 Trillion

Vivo update – a big safety gain