marketing

How your competitors can help you improve your digital marketing

Death and taxes are two big guarantees in life, and if you’re running a business, then sturdy competition is another one of these certainties….

Netflix’s ‘Man in a Van’ ad is really going to annoy satellite TV companies

It’s safe to say that Netflix South Africa has adopted the Wendy’s brand of guerilla marketing, this after its latest ad dropped in the…

Dear Digital Industry, it’s time to break data creativity out of their silos

“Data is the new oil” is a phrase we’ve all seen, in some variation, in conference presentation after conference presentation. Knowing everything about your…

The future of marketing is data-driven, creative, and (most importantly) people-based

For most of its history, digital marketing has largely involved adapting traditional marketing methods to the digital space. Whether in the online, mobile, or…

This ‘Kitten Kollege’ YouTube series is the cutest thing you’ll watch today

Okay, so I’m a bit of a mad cat lady. If you ever wanted me to pay attention to something, bury that information in…

The omni-channel experience and its true definition

The omni-channel experience is a relatively new marketing term that quickly reached buzzword status. Already in that first sentence there are a number of…

Data analytics and its impact on your business

We live in a world where there is more information captured on a minute-by-minute basis about our daily lives than ever before. Practically everything…

South Africa, you can now Shazam this fragrance using Bluetooth technology

You can Shazam a song, sure, but what about a fragrance? The music recognition service has now partnered with fragrance brand Azzaro to let…

Facebook’s ad tracking system now updates in milliseconds

Facebook announced Friday that it would be providing marketers with in-depth analysis on the ads they pay for. Over the course of the year,…

Real-time interaction management: how can it benefit you?

The ability to interact with consumers in real time was once the stuff of science fiction. Having the capability to see what customers are…

The one thing digital marketers don’t use enough

There’s a lot of room for interpretation in digital marketing, but there’s one thing you absolutely cannot and should not leave out of your…

Kansas City Diaries: the art of organic search

Kansas City Diaries is an exclusive article series by Natalie Pool as she goes undercover at VML’s global agency headquarters in Kansas City, USA,…

Are South African brands ready for augmented reality?

Although augmented reality (AR) technology is not new, it is only now beginning to gain the attention of media and marketing professionals. The big…

Instagram fast becoming a powerful marketing tool in SA

Facebook-owned Instagram has grown exponentially over the last few years and brands are adopting ways to utilise this social media platform to tell a…

How to advertise your brand, products and services to Millennials

If your business relies on being online to sell services and products, it’s important that you understand how to advertise to Millennials. This younger…

5 bite-sized tips for using video in your marketing campaigns

The art of digital story telling is constantly evolving, and 2016 is the year of the video. It makes the cut in almost every…

Email marketing is still relevant, ignore it at your peril

Email has found itself in a precarious situation. While it’s still everywhere — and not going anywhere — its users have no shortage of…

4 viral marketing lessons from the Pokemon Go craze

If by now you don’t know what Pokemon Go is, you are truly out of touch with digital reality. Pokemon Go has taken the…

Musical marketing: brands should fine tune campaigns using music

F and F-sharp — two simple bass notes that define the classic thriller Jaws. That score still effectively strikes a chord of suspense and…

A brief introduction to content marketing in South Africa

A couple of decades ago, marketers had undivided attention. With not much more than three or four marketing channels to choose from, brands could…

4 weird Parlotones marketing mashups through the years

Whether you like the band’s music or not, you can’t deny that South African rockers The Parlotones are marketing powerhouses, owing to its partnerships…

Broadband Africa Forum 2024

South Africa’s Deskless Workers: A Workforce Under Strain

How AI is Rewriting Urban Planning in Developing Regions

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

German luxury cars require a rethink for China

Trump wins – Tesla goes beyond $1 Trillion

Vivo update – a big safety gain