SEO

Digital assistants, social & mobile: 7 new SEO strategies to look out for

Is SEO dead? If you are an online marketer, you must have come across this question on a myriad of forums. In fact, a…

5 companies that will help you automate SEO-related processes in 2016

Although factors such as keyword distribution, domain age and URL structure still play a critical role in SEO, they are not really enough to…

7 red flags that should tell you it’s time to change agencies

Marketing agencies have been having a tough time of late. Specifically the traditional agencies who are having to get to grips with new business…

13 basic SEO terms everyone should know about

Many claim that the age of SEO is over. Do a search online for “SEO is dead” and you will see what I’m talking…

Penalised by Google? Here are 3 steps to righting that

So you pushed the limits in terms of link building — you built links to your site that weren’t exactly squeaky clean or natural….

Acing SEO on foreign soil: here’s what you need to know

Any consumer business competing on the web must be optimised for search, using tactics such as search engine optimisation (SEO) of its visible content…

Google’s Matt Cutts: +1s don’t affect search ranking

It looks like Google’s head of search spam Matt Cutts has threw the SEO crowd another curve-ball when he took to Hacker News to…

Google is forcing a massive change in PR: here’s how

I’ve long warned that PR companies would be subject to similar forces of disruption that have been destroying the media sector for the past…

Self-driving cars: Google’s greatest act of obfuscation?

It’s remarkable how few journalists understand Google’s business and how what it does or doesn’t do affects massive volumes of commerce around the globe….

How fake press releases could kill SEO for real press releases

SearchEngineLand has a very good, long look at the recent fake press release announcing Google’s US$400-million acquisition of Wi-Fi company ICOA. PRWeb distributed the…

The people who break Google: 15 deadly SEO sins

There are a number of, what the industry calls, “black hat” SEO techniques that companies (and even some SEO Consultants) may be tempted to…

7 of the dirtiest tricks SEO agencies can pull

We have all heard the terms “black hat” SEO and “white hat” SEO; but what exactly are some of the downright nasty tricks that…

Upset about Google killing SEO? Don’t panic, there’s a way forward

A recent post by Jonathan Houston about Google punishing sites with too much SEO motivated me to write an article about how to make…

Google lands a harsh blow to sites with too much SEO

Anyone who has made sure their sites are as search engine optimised as is humanly — or mechanically — possible should be quaking their…

Why Google’s bid to push G+ might harm search quality

Google recently introduced search results heavily influenced by relevant signals from people’s social circles and promoting G+ content in its search results. The move…

Dynamic Ads: Why you shouldn’t fire your Google Adwords operator just yet

Google enlarged its beta test group for Dynamic Search Ads (DSA) this week in order for larger clients like retail chains to take advantage…

The holy grail of marketing — Tapping into the social matrix [WordCamp]

“Community means building a grid. Attracting, converting and retaining loyalty. Community marketing means building an active social matrix which ultimately allows the community to…

Ignore the URL at your peril

In the online world, the URL is ever-present. It is the digital home of businesses large and small, the currency of social exchange, the…

Is ‘quality content’ a Google red herring? [Analysis]

I’ve been writing about Google’s Panda algorithm change and the huge amount of pain that it’s caused for content websites since it was introduced…

HubPages CEO on Google’s Panda: Nothing seems to work!

I met with Paul Edmondson, CEO of HubPages, and Jason Menayan, Director of Marketing, to talk about how the publishing site is dealing with…

Marketing to different buyers: Is it practical?

One of the first things that marketers are taught — once you have got through the four P’s is about market segmentation and the…

Broadband Africa Forum 2024

South Africa’s Deskless Workers: A Workforce Under Strain

How AI is Rewriting Urban Planning in Developing Regions

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

German luxury cars require a rethink for China

Trump wins – Tesla goes beyond $1 Trillion

Vivo update – a big safety gain

SEO