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Ryan Holiday, writing for the New York Observer, has discovered something very important about the media industry today:The widespread belief is that the media has "reach." Trust me, they don't. Not anymore. It's become almost pathetic.It hit me the other day when I snagged a profile for a client on a well-known website...Dear God, I realized, my client has more readers than they do. The website needed us to attract an audience for them. They wanted the subject of the ...
SearchEngineLand has a very good, long look at the recent fake press release announcing Google's US$400-million acquisition of Wi-Fi company ICOA.PRWeb distributed the press release and said it slipped through its internal tests for "integrity."Danny Sullivan explains how PRWeb has become a popular distribution network for a lot of content, some of it shady, and how it ends up on well-respected newspaper sites:In the past, you'd get a press release out and hope newspapers might pick up the story, often ...
As the business models for serious journalism continue to erode, where will we get the quality media we need as a society to make important decisions about our future?I've been warning people: "Special interest groups will gladly pay for the media they want you to read, but you won't pay for the media you need to read."Software engineers have a saying: GIGO, garbage in, garbage out.If you start with garbage data you will get a garbage result. That's the future ...
Everybody has a mouthpiece now and social media is facilitating this. News is everywhere and breaking news on the front page has becomes obsolete, because the news is already out on social media like Twitter, Facebook and blogs. Is this also the end of journalism as we know it?Tweeps, bloggers and Facebookers are taking over the role of journalists, but is it quality reporting and professional journalism? Print media at least in the West, is in a bad way: newspapers ...
It's not been a pretty picture for print for a while now. The latest blow came on Wednesday when Newsweek announced it was to go digital only after citing annual loses of around US$40-million. Other newsweeklies may suffer a similar fate -- the latest data shows double-digit ad falls for Time and The Week. Yet only four percent for The Economist, whose digital revenues are much higher than the others.None, it seems, are really gearing up to ...
Twitter has completely changed journalism. One tweet can sometimes give you information that is as valuable as that source you've been cultivating for months. But it has also changed the way they get their work done.Every journo is now, at least to some degree, responsible for promoting themselves, their work, and the publication their work appears in. Saying that tweeting is one of the most effective ways of doing so is a bit like saying you'll get wet if ...
Popular US news magazine Newsweek received an online lambasting on Monday when tweeters took to the social network to poke fun at its hashtag #muslimrage.Newsweek featured a front cover photograph of the recent Middle Eastern unrest regarding an online video casting Islam in a negative light. The accompanying article was written by Ayaan Hirsi Ali who herself was involved with previous anti-American and pro-Islamic marches but who seems to have had a change of heart after the terrorist attacks in ...
Tech journalists swarmed into Yerba Buena in San Francisco earlier this week to cover the much-anticipated Apple iPhone 5 launch. Some news organisations sent multiple reporters, Fortune sent five.That's quite an over kill to cover the launch of a product that turned into an iYawn. The iPhone 5.0 is about 20% thinner and lighter than the previous model, with a slightly larger display.This small improvement in a mass-produced consumer product resulted in a flood of news coverage. Yet just yards ...
Content is King. There's no doubt that great content brings all the users to the proverbial yard, but at what cost? And to whom?1DollarArticle is now offering 500 word articles for US$1 and, while it's safe to say that the internet has disrupted a few traditional businesses, surely the price of good quality content is much greater than that.If we take a closer look at some of the examples that 1DA has on-site, its clear to see the articles ...
We've all read stories about how remote control drones have been used in war in Afghanistan and Pakistan. Some of us may even know that Barack Obama has doubled the number of drones attacks, resulting in between 1 492 and 2 378 deaths between 2004 and 2011. Obviously drones are incredibly efficient when it comes to automated warfare, but what if we used them for journalism?Good news! You can buy one for about 300 Euro. The AR-Drone is a quadricopter, ...
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