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SEO

  • The Excel formulas SEO pros love: Deduplicate [Part 2]

    Crunching data efficiently in Excel can free up surprising amounts of time and energy. Data manipulation in Excel can be very time-consuming for entrepreneurs who do their own SEO. It can be doubly so if they aren’t frequent users of Excel. Professional SEOs use Excel a great deal and so learn the tricks. It takes time but for them it is worth looking through specialist guides to using Excel for SEO purposes. They also often downloading and learn how to use specialist Excel add-ins like SEO Tools For Excel. This doesn’t really work for a time-pressed entrepreneur unless they are already...

  • 10 things you have to know about SEO & social media in 2016

    There is a misunderstanding about how social media and SEO work together, whilst we know that social media does affect the search rank, nobody seems to understand how. Social visibility is only achieved by being active, engagement is key, but creating and posting great content that shares quickly is also only half the job done. One cannot simply schedule standardised posts to go out across all social networks. The SEO and Social Media discipline is not just about creating and posting great content, it’s about promoting that content so that it achieves the results we are looking for. Consider...

  • The Excel formulas SEO pros love: Concatenate [Part 1]

    Excel and data analysis are part of day-to-day internet marketing. Google Analytics, Google Search Console, Ahrefs, Moz the list of data providers goes on and on. Crunching all of this data becomes second nature to SEO professionals. They know the Excel formulas and set up required. However, if you’re an entrepreneur this is only one of your many jobs. The strength and weakness of Excel is that it’s a huge tool. It can do almost any data analysis you can think of, but only if you know about the relevant function. Having just published a guide to Excel for SEOs, in...

  • International websites: what you need to know for SEO

    How do you open new markets with an international website? Create a localized experience with your website. Garnering a strong search engine ranking and creating a good customer experience requires far more than just duplicating your site for different countries. Companies create international sites to increase international business, but critical SEO mistakes in that process have the opposite effect: not ranking at all. 1. Don’t have more than one version of your site for each language A common mistake companies make with their international website is creating multiple versions of their sites for each language. For example, companies we work...

  • 6 tips for creating effective back links for your websites

    The intrinsic quality of the back link is derived from the content from where it is generated. In order to reeve maximum benefit from a back link it is essential that it is factually collaborated with the content. The content which carries the back link should be able to relate with the anchor text and the target market that you want to get linked through the back link. The back link will only command a better SEO value only if it has the contextual relevance with the published topic along with a higher page rank store. Page rank score...

  • The symbiosis of content marketing and SEO

    We often make the mistake of defining content marketing and SEO as two entirely different people; two people who don’t get along because the one is better than the other. As content marketers, we are consistently faced with the challenge of answering the questions of clients who want to know why we favour one over the other, and the answer is always the same – relevant content is not the type of content that is stuffed with keywords but rather the type of content that speaks to the human condition, that offers solutions and provides useful information. However, SEO...

  • Video marketing just got real with user intent

    Yep, its official now in ways we could never have imagined, mobile has obliterated desktop search, and although we saw that coming we could not have prepared for the new video trend that is set to shake the very ground on which written content depends. This is by no means meant to jilt you, this is meant to scare you, force your mind to a dark place, If you realise like most publishers here in the southern African tip, you don’t have video content, nor do you know how to create it or monetize it let alone optimise it or...

  • First page search rankings are no guarantee of success: here’s why

    In the not so distant past, your SEO success was measured by whether or not you ranked on the first page of a Google search, but even if you did rank well, that doesn’t necessarily mean that you saw results or will see if you do. IE: Ranking at position 3 doesn’t mean you will convert anyone. Let's cover the basics first, we know, in 2015, that SEO translates to search engine optimisation, a multitude of applications that help your site rank better in organic searches, making your business or site more visible to those who are looking for your...

  • The blurred line between content marketing and SEO

    The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is that SEO and Content Marketing work hand in hand like a well-oiled machine. SEO has always been about the content, once you get down to the nitty gritty, as terrible content won’t rank no matter how well your site is optimised. In my line of work, the two cannot exist without each other. In a nutshell, they do not compete with one another in any way. My practice and belief on this matter is that...

  • Blend content marketing and SEO to reach more customers than ever before

    Great content helps you earn links that increase domain authority, improving your search rankings. It also helps you earn familiarity with your audience, building trust and connections. SEO gets your content noticed so that it can work on your behalf. Let’s take a look at how to get the most from content marketing and SEO by doing both at the same time. Analyse your audience If you haven’t put together buyer personas for your business, do it now. Buyer personas take into account both demographic and psychographic characteristics of your typical customer, creating profiles describing the people who make purchases...

  • Here’s how to get quality backlinks… and not piss off Google

    Backlinks were the original ranking factor that Google’s PageRank algorithm considered when ranking websites in order of their popularity and importance for a user’s search term. In the early days of the internet, all you needed was a bunch of backlinks from wherever you could gather them in order to rank well. However with time, Google’s (and other search engines’) algorithms got smarter. It’s no use now for a website to have hundreds or thousands of links to their so called “money pages.” Over-optimising the anchor text in the hope of ranking higher boomerangs too. Sweeping penalties on websites that...

  • Here’s what you need to know about creating a keyword strategy for your social media campaign

    If you are at all familiar with SEO and digital marketing, you will understand the importance of keyword research. Did you know that keyword research is not just used for PPC (Pay Per Click) campaigns or optimising websites for better organic results on the search engines? You should also use keywords in your social media campaigns to increase your online visibility. Keyword research is the cornerstone of any digital marketing campaign. Research and select keywords that are relevant to your business that you can use in your social media strategy. Find some tips below on why you should do...

  • What does the future of SEO look like?

    Every year you'll find a barrage of content about SEO in that year and what takes to be successful and everything else. Like most of you I subject myself to all these articles hoping to find something that is official and really helpful. Right up to the arrival of Panda, Penguin and Hummingbird, articles covering the new "SEO tactics for year X" were useful. They helped us improve. Post the algorithm apocalypse it’s a little more difficult to make predictions based on what is relevant and what isn’t. The only constant now is that we still try to predict...

  • You need to focus your marketing efforts on search intent: here’s why

    Search intent is one of the most important aspects of search engine optimisation (SEO). Do you know what it means? For the most straightforward answer on this, have a look at the blog post Moz published in 2007 "Segmenting search intent". Basically all that it means is that every search can be categorised in either navigational queries with the intent of visiting a specific website, informational queries that focus only on information, commercial investigation queries which is only for research, and transactional queries that focuses on the intent on taking an action. Google isn't big, it’s massive. And to take...

  • 5 SEO tips for optimising your Magento store

    Since its inception in 2008, Magento has grown in popularity from a simple niche ecommerce platform into a universally-respected Content Management System for the online business space. With over 200 000 online stores established over Magento platform, choosing it for your upcoming ecommerce project makes a lot of sense. With simple visual customisation, Magento online stores are easy to set up for exceptional search engine optimization, but often we make big SEO mistakes for Magento projects and that in turn leads to lower conversion rates. Importance of SEO in boosting your ecommerce sales No matter who you are, you must be...