seo

The web is in trouble. Big trouble. It’s not the first time. It was also in trouble in the mid '90s. But then Google saved it, ushering in a new era of search. People forget how impossible good content was to find in those days. Critics routinely lambasted the web for the rubbish on it. Those were the days of Altavista, Hotbot, Lycos and a host of search engines that would regularly return results of dodgy, random websites. It’s not ...

Search Engine Marketing (SEM) is a mysterious mix of art and science, but for the purposes of this article, we can conceive of it as comprised of two parts. The skill of getting as high up as possible on the first page of the Search Engine Results Page (SERP), and the skill of getting searchers to click through. Of course it is not quite as simple as just getting someone to click through. It is also about getting clicked by ...

When Google launched its search engine a little more than a decade ago, the internet contained less than a billion individual pages. Today, the web grows by several billion pages each day - pages that are ever-more complex, dynamic, and interactive. While organising this information grows more challenging, users' expectations only rise: today people expect the right answer immediately, in the first result and in the language of their choice. People want to be told if there are things about their search that they failed to consider. Don't just tell me ...

Here is a perfect example of how a comprehensive semantic tagging strategy can add to a site's SEO (Search Engine Optimisation). Just did a search on Wikipedia and Mail & Guardian -- the site I used to run back in the 50s :-). The results were interesting. Instead of the Wikipedia entry showing up as the first result in the Google search, the Mail & Guardian "organisation" tag referring to Wikipedia cracked it as the first Google result. Wikipedia is known ...