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SEO

  • Jeb Bush’s failed campaign: lessons on proactively managing your online presence

    Not too long ago it seemed very likely that the US would have another President Bush, or at least another Bush as the Republican nominee for president. In April 2015, CNN reported that “Jeb Bush has held on to the top spot among Republicans” and as recently as August, Newsweek claimed “Jeb Bush likely to beat Donald Trump”. Now, just a few months later and Bush has officially dropped out of the race after only one caucus and two primaries. There are of course many complex reasons that Bush didn’t perform the way he was expected to, but one...

  • 10 low down dirty SEO hacks

    There are many articles and info hubs online that offer you all the very best advice on SEO, the on page, the off page, the H1, the user journey, the meta this, meta that, oh, blah blah fish paste! In reality we are all looking for that hack, right? That “one button fixes it all” thing. The hack that defies the need for you to be a rocket scientist. We want instant gratification. Whilst it may look as though I am defeating the ends of justice here, or that this magician is revealing her dark arts, the fact is...

  • How SEO can be used to maintain your online reputation

    When implemented and used correctly, search engine optimisation can be a great medium that can be used to build your online business reputation. With the speed at which technology and trends change online, building your online reputation and maintaining your digital footprint has become an integral part in our digitally driven lives today. Having a positive and good business reputation that outshines your competitors online is essential because most of the time, when people are in doubt, they turn to the search engines and other online properties looking for answers. With more people getting socially active online and given...

  • The Excel formulas SEO pros love: Deduplicate [Part 2]

    Crunching data efficiently in Excel can free up surprising amounts of time and energy. Data manipulation in Excel can be very time-consuming for entrepreneurs who do their own SEO. It can be doubly so if they aren’t frequent users of Excel. Professional SEOs use Excel a great deal and so learn the tricks. It takes time but for them it is worth looking through specialist guides to using Excel for SEO purposes. They also often downloading and learn how to use specialist Excel add-ins like SEO Tools For Excel. This doesn’t really work for a time-pressed entrepreneur unless they are already...

  • 10 things you have to know about SEO & social media in 2016

    There is a misunderstanding about how social media and SEO work together, whilst we know that social media does affect the search rank, nobody seems to understand how. Social visibility is only achieved by being active, engagement is key, but creating and posting great content that shares quickly is also only half the job done. One cannot simply schedule standardised posts to go out across all social networks. The SEO and Social Media discipline is not just about creating and posting great content, it’s about promoting that content so that it achieves the results we are looking for. Consider...

  • The Excel formulas SEO pros love: Concatenate [Part 1]

    Excel and data analysis are part of day-to-day internet marketing. Google Analytics, Google Search Console, Ahrefs, Moz the list of data providers goes on and on. Crunching all of this data becomes second nature to SEO professionals. They know the Excel formulas and set up required. However, if you’re an entrepreneur this is only one of your many jobs. The strength and weakness of Excel is that it’s a huge tool. It can do almost any data analysis you can think of, but only if you know about the relevant function. Having just published a guide to Excel for SEOs, in...

  • International websites: what you need to know for SEO

    How do you open new markets with an international website? Create a localized experience with your website. Garnering a strong search engine ranking and creating a good customer experience requires far more than just duplicating your site for different countries. Companies create international sites to increase international business, but critical SEO mistakes in that process have the opposite effect: not ranking at all. 1. Don’t have more than one version of your site for each language A common mistake companies make with their international website is creating multiple versions of their sites for each language. For example, companies we work...

  • 6 tips for creating effective back links for your websites

    The intrinsic quality of the back link is derived from the content from where it is generated. In order to reeve maximum benefit from a back link it is essential that it is factually collaborated with the content. The content which carries the back link should be able to relate with the anchor text and the target market that you want to get linked through the back link. The back link will only command a better SEO value only if it has the contextual relevance with the published topic along with a higher page rank store. Page rank score...

  • The symbiosis of content marketing and SEO

    We often make the mistake of defining content marketing and SEO as two entirely different people; two people who don’t get along because the one is better than the other. As content marketers, we are consistently faced with the challenge of answering the questions of clients who want to know why we favour one over the other, and the answer is always the same – relevant content is not the type of content that is stuffed with keywords but rather the type of content that speaks to the human condition, that offers solutions and provides useful information. However, SEO...

  • Video marketing just got real with user intent

    Yep, its official now in ways we could never have imagined, mobile has obliterated desktop search, and although we saw that coming we could not have prepared for the new video trend that is set to shake the very ground on which written content depends. This is by no means meant to jilt you, this is meant to scare you, force your mind to a dark place, If you realise like most publishers here in the southern African tip, you don’t have video content, nor do you know how to create it or monetize it let alone optimise it or...

  • First page search rankings are no guarantee of success: here’s why

    In the not so distant past, your SEO success was measured by whether or not you ranked on the first page of a Google search, but even if you did rank well, that doesn’t necessarily mean that you saw results or will see if you do. IE: Ranking at position 3 doesn’t mean you will convert anyone. Let's cover the basics first, we know, in 2015, that SEO translates to search engine optimisation, a multitude of applications that help your site rank better in organic searches, making your business or site more visible to those who are looking for your...

  • The blurred line between content marketing and SEO

    The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is that SEO and Content Marketing work hand in hand like a well-oiled machine. SEO has always been about the content, once you get down to the nitty gritty, as terrible content won’t rank no matter how well your site is optimised. In my line of work, the two cannot exist without each other. In a nutshell, they do not compete with one another in any way. My practice and belief on this matter is that...

  • Blend content marketing and SEO to reach more customers than ever before

    Great content helps you earn links that increase domain authority, improving your search rankings. It also helps you earn familiarity with your audience, building trust and connections. SEO gets your content noticed so that it can work on your behalf. Let’s take a look at how to get the most from content marketing and SEO by doing both at the same time. Analyse your audience If you haven’t put together buyer personas for your business, do it now. Buyer personas take into account both demographic and psychographic characteristics of your typical customer, creating profiles describing the people who make purchases...

  • Here’s how to get quality backlinks… and not piss off Google

    Backlinks were the original ranking factor that Google’s PageRank algorithm considered when ranking websites in order of their popularity and importance for a user’s search term. In the early days of the internet, all you needed was a bunch of backlinks from wherever you could gather them in order to rank well. However with time, Google’s (and other search engines’) algorithms got smarter. It’s no use now for a website to have hundreds or thousands of links to their so called “money pages.” Over-optimising the anchor text in the hope of ranking higher boomerangs too. Sweeping penalties on websites that...

  • Here’s what you need to know about creating a keyword strategy for your social media campaign

    If you are at all familiar with SEO and digital marketing, you will understand the importance of keyword research. Did you know that keyword research is not just used for PPC (Pay Per Click) campaigns or optimising websites for better organic results on the search engines? You should also use keywords in your social media campaigns to increase your online visibility. Keyword research is the cornerstone of any digital marketing campaign. Research and select keywords that are relevant to your business that you can use in your social media strategy. Find some tips below on why you should do...