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In terms of marketing, SEO (Search Engine Optimisation) has got the worst reputation by far. Part of the reason for this is that SEO practitioners are constantly hunting for links, and some bad SEOs try and generate links by using spam. This has created a situation where plenty of websites simply don’t want to link to other sites because they think it will hurt their Google rankings or PageRank.But if you link out to other sites in the correct way ...
“For those of us who aspire to be original, predictability can be the worst kind of banality.” – James Spader, as Alan Shore, in the television series, Boston Legal.The above quotation became ingrained within me from the moment it was uttered and forms one of the tenets that is essential for copywriting to thrive. The word ‘predictability’ needs to be reiterated because it is crux of the issue that is being faced.There has been a seismic shift in the digital ...If you want your organisation to succeed in today’s digital landscape, you need to ensure that your website is easily found on search engines, right? Right. To do this, you need to pay large amounts of money to an SEO firm over a long period of time, right? Not quite.SEO is big business, and rightly so. An SEO firm can do wonders for brands looking to increase their digital footprint. For highly competitive and expensive keywords, a dedicated SEO ...
With the world getting more digital every day, users have become a lot more accustomed to the internet over the last couple of years, especially when it comes to parting ways with their cash. It is now very common to expect clients to have weighed their options online and asked for recommendations from their network before making a purchase.Users interested in buying are flocking to various review websites to find information from other users in order to make the final ...
Anyone working in Search Engine Optimisation (SEO) will tell you it has a bad rep. But does it have a bad rap? SEO is the process of trying to make a website as visible as possible in your search results. Love it or hate it, SEO is important and if you run a website or have a brand that you want noticed, you want good SEO.
Google is out to get black hat SEO practitioners and poor quality content, ...
Both updates to Google’s algorithm in the recent past (Panda and Penguin) are going to have a profound effect on not only SEO but also the publishing industry, although the heavy emphasis on content and quality copywriting mean that the two are rapidly becoming one and the same. So how are the updates going to shake it all up?Let’s look back a few months before these updates were released into the world. The content that was being churned out as ...This is shocking and it's a direct result of Google's algorithm changes. Here's a case study, courtesy of SEOBook, of a website being prepared for launch and how a competitor managed to get it flagged as a scam site -- before it was even launched:Enter www.buymycar.com, an idea I had wanted to do for some time, where people list a car and it gets sent to a network of dealers who bid on it from a secure area. A simple ...
It's remarkable how few journalists understand Google's business and how what it does or doesn't do affects massive volumes of commerce around the globe.If I were running the New York Times I would keep half-a-dozen journalists focused on Google 24/7 because it's that important.Instead, we get very little real coverage of Google and what goes on beneath the hood, because the mainstream media doesn't know much about Google at all. It's easier to write about self-driving cars than to delve ...If you are an SEO professional or a business with a website that list events like a blog covering the latest concert dates for instance, well then you want to continue reading and start using Google Data Highlighter.This innovative tool helps to teach Google about the pattern of event-related data on your website. All you need to do is use data highlighter and tag the data fields on you website by clicking, dragging and thus of course highlighting the field ...Search Engine Optimisers (SEO’s) know that search engines have a very complicated scientific algorithm that they use in order to determine which web pages will come up first on the SERP’s (Search Engine Results Pages). Google for instance, has over 250 different variables (each holding a different weight) that it uses to determine which pages should rank for certain search queries.As an SEO Trainer, I often get asked what the Google Algorithm (Formula) is. While I would love to ...
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