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SEO

  • 5 SEO tips for optimising your Magento store

    Since its inception in 2008, Magento has grown in popularity from a simple niche ecommerce platform into a universally-respected Content Management System for the online business space. With over 200 000 online stores established over Magento platform, choosing it for your upcoming ecommerce project makes a lot of sense. With simple visual customisation, Magento online stores are easy to set up for exceptional search engine optimization, but often we make big SEO mistakes for Magento projects and that in turn leads to lower conversion rates. Importance of SEO in boosting your ecommerce sales No matter who you are, you must be...

  • Here’s how to hit the sweet-spot where ORM and SEO meet

    ORM (Online Reputation Management) is the process of safeguarding your online reputation, business image, and character. The internet has opened the doors for everyone to connect, interact, and share with one another. It has also opened the doors for everyone to voice dishonest opinions, discredit businesses, and to smear reputations online. If someone wants to post negative comments online, it could be for a number of reasons, but the most popular one is if they had a bad experience with a brand, service or product. This also happens with competitors when they are trying to pull down their more successful...

  • Google is still changing the way we do SEO and online PR

    Over the past six weeks Google has launched a number of attacks on SEO spammers resulting in harsh penalties for some, while those who have been following the straight and narrow over the past year have awaited these updates with much elation. Google Panda 4.1 forces Companies to invest in a solid content plan On 25 September 2014, Google announced the latest update to Google Panda -- an update designed to weed out thin and poor quality content, and reward those websites with high-quality engaging content. Google’s algorithm has been fine-tuned to apply more precision in identifying signals that define the...

  • Think SEO’s not cool? Think again

    We all know about SEO and what it can do you as well as what social media can do and I don’t deny how important they both are to your business but they aren’t the bees knees to be frank. Conversions or leads are what keeps your business going! Conversion rate optimisation is actually the cool kid in the room. What is conversion optimisation? CRO is the process of improving the amount of leads a site obtains through various methods such as A/B testing, Heat Map analysis & User Surveys. If you type into Google “what is conversion optimisation” this...

  • It’s possible to protect your reputation through SEO: here’s how

    A couple of weeks ago I wrote a piece on the role SEO plays with your online reputation and another one that I have published last year "Online reputation management and SEO". This is a follow-up blog posts outlying the importance of SEO and how it can protect your reputation online. In most cases, it takes a couple of years of consistent client interactions and customer service to earn a positive reputation for your brand. In these tough economic times it is not easy to earn the trust of customers from an online community or from a local consumer base....

  • Why social media is the SEO queen of the digital kingdom

    By: Lelanie Roux and Madré Roothman There’s nothing like the satisfaction of checking your website analytics and proudly looking at the organic traffic giving your website the authority it deserves. Many say that Search Engine Optimisation (SEO) has slowly dwindled into the claws of death, but it is your organic search traffic that proves the “many” wrong. Now that your website has the authority and the ranking you have worked so hard to achieve, the next step is to investigate how you can turn those visits into loyal, engaging customers. Just like SEO is very much not dead, Social Media still...

  • What do we really mean when we talk about SEO today?

    It may seem like a really simple answer. SEO is the process of optimising or improving a website to increase organic visibility. And to a large degree, that definition still stands...mostly. There is so much more to SEO that I felt the need to explain what it actually is so that we can really start doing Search Engine Optimisation. In the beginning… When the web started, there were a few search engines dedicated to bringing results to questions. Back in 1998 Google set about changing this. At the time, there was little to suggest that it would become the search...

  • 4 crazy SEO myths that need to be put to bed immediately

    There are quite a few myths that are flying around in the SEO world and it is rather interesting as to how these myths actually gain traction when Matt Cutts and other major SEO people keep telling us that it isn’t the case yet we still rely on these myths when we approach clients. So I have decided that it is time to put a little end to them. 1. Social signals like shares and Tweets improve rankings Google doesn’t really have access to Facebook or Twitter. The only thing that social media signals are used for is validating links to...

  • Link building: how to recover from Google labelling you a spammer

    Life is great for you at the moment. Your website is ranking well and gaining momentum as each day passes by. Right now your site is getting close to 1000 unique visitors a day and you’re happy. Time to close up business for the day and head on home. It was a good day with some good deals made. The next day you come in still on a buzz from yesterday -- but something is wrong. Your site isn't ranking. Why? What has happened to make your site lose visibility overnight? You ignore it for now, hoping that it was...

  • Why your business thrives at the point where social and SEO meet: a reminder

    Over the last couple of years, the discussion regarding social media, SEO, and user-generated content has exploded. How people are using the internet is changing every day, and these changes can provide substantive business benefits for companies wanting to make their presence known online. A significant portion of online spending for companies is geared towards a more social media approach. This is in the form of ORM (Online Reputation Management), social media and various user-generated content strategies. If you are in the process of leveraging social media effectively, it requires a long-term commitment to establish mutually beneficial relationships online that can...

  • People: link building and SEO aren’t dead, they’ve just evolved

    Do you remember the days of building links? Submitting comments on blogs that bordered on spam? Directories and keyworded anchor text in the efforts to increase our clients' sites organic visibility which worked for a while but then Google's Penguin algorithm change struck and with it came a long-standing fear of building links. Well, link building is not dead it has just evolved into something more exciting and less drone-like. The fear to build links Since the stunning Google Penguin laid waste to many a website, SEO strategists have developed a fear of link building. Frankly I don’t blame them. Who...

  • How to make sure your SEO and social media efforts complement each other

    If you know who Google's Matt Cutts is, you most likely know the importance of search engine optimisation and following the correct SEO guidelines laid out by the search engine giant. And by only listening to him, you probably think that SEO is all about writing a couple of good articles and that getting others to link to it will do the trick. But if you are only going to play the Google Webmasters Guidelines game, you will find that you won't get anywhere fast -- probably resulting in you taking short cuts to meet your SEO goals, or giving...

  • 13 basic SEO terms everyone should know about

    Many claim that the age of SEO is over. Do a search online for "SEO is dead" and you will see what I'm talking about. But I'd disagree: SEO is not dead --it's thriving and is still an excellent method for driving targeted traffic to your web properties. When people are looking for answers and solutions, more often than not they'll open their favourite browser to search for information. The internet is an information portal and there's no better way to find the answers you are looking for than by typing your question into a search engine. Search engines are constantly updating their...

  • Penalised by Google? Here are 3 steps to righting that

    So you pushed the limits in terms of link building -- you built links to your site that weren’t exactly squeaky clean or natural. Perhaps you used some blog networks, perhaps some low quality directory submissions, or even forum profiles. Who could blame you? Truth is, it worked for a while – but then one day you got a not-so-pleasant message from Google Webmaster Tools – the dreaded “unnatural links to your site” warning. You cringe, perhaps feel a little guilty, and hope that the impact isn’t too bad. But as the weeks roll by you watch your rankings...

  • Matt Cutts’ Twitter lashing shows that even SEO geeks have a sense of humour

    When Matt Cutts speaks, people listen. As one of Google’s most influential figures, Cutts has a loyal following that hangs on his every word. Unfortunately for him, this doesn’t always work out so well, as a recent tweet demonstrated. Cutts recently took to Twitter to announce the launch of a new reporting tool designed to make it easier for site and content owners to flag instances when scraped material is ranking higher than the content’s source. For many site owners and content producers, this was welcomed as a step in the right direction. However, for Cutts, the backlash was swift. Dan...