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Google recently introduced search results heavily influenced by relevant signals from people's social circles and promoting G+ content in its search results.The move is an attempt to boost its nascent Google+ social network, which has had a rocky start.I predicted that this strategy would attract legions of marketers hoping to boost traffic to their client sites through new forms of Search Engine Optimization (SEO) techniques. A torrent of spam on G+ could risk alienating early users of the social network.It ...
Everyone enjoys writing and reading good content but in the world of online, it carries extra benefits. After all, every SEO specialist worth their salt insists that copy is king and that every site needs great copy and fresh content. The almighty Google itself has proclaimed that fresh, relevant copy is like catnip for the king of the search jungle. But how long does copy remain fresh?In scientific circles, there is a concept known as a "half-life". The half-life of ...
Being the top result of a Google search results page is a big deal: It's been estimated that the top result gets over a third of all clicks, plummeting to almost nothing (six percent) by position five. Because this top spot is so valuable, brands spend a lot of time and money trying to make sure that their website can claim it. But sometimes, just sometimes, this race to the top can yield some rather amusing -- or terrifying -- ...
I've been writing about Google's Panda algorithm change and the huge amount of pain that it's caused for content websites since it was introduced in late February.Before the launch of Panda, Google spent months bad-mouthing "content farms" and boasting about how the new algorithm would weed out the bad content. The first version was called "Farmer" as a reference to "content farms" -- sites that scrape or produce low quality content just to game search rankings.Who could argue with such ...
Google has been making significant updates lately. Google Panda 2.3 Update is now live as part of a commitment to “return high-quality sites to Google users”. Judging by comments on forums such as Webmasterworld, keeping tabs on this is very tricky business.The initial premise was to weed out so-called “content farms” and other low quality sites from the SERPs. Along with some high profile casualties, a significant number of sites have been experiencing a massive drop in their rankings and ...
I recently embarked on an experiment with keyword density. We all know content is king but well written, properly optimised content is the main prize. There has to be a balance between consumer readability and search engine friendliness.Good content is essential for websites. Good content is read by both users and search engines. The trick is to make sure you please both user and search engine.I feel content density should be around two to seven percent, for a keyword, ...
The SEO industry has been thriving for a number of years, thanks to the fact that search ranking algorithms are constantly evolving and Google’s results ranking system is probably one of the internet's most closely guarded secrets.Any insight into what Google considers to be an innovative approach to search ranking, and the direction that Google is taking with regard to how it indexes pages, is a gem in the rubble of obscure guesswork that most of us are forced ...
At a recent digital marketing conference I attended, I heard one speaker talk about the irrelevancy of the 'long tail' and how concentrating on 'head' terms was the key to building an effective campaign using search. This couldn’t be further from the truth, but does qualify for some explanation.First, some facts from a Google presentation I got sent the other day:Some analysts have even gone as far as to say more than 1/3 of all the queries Google ...
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