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SEO
7 of the dirtiest tricks SEO agencies can pull
We have all heard the terms “black hat” SEO and “white hat” SEO; but what exactly are some of the downright nasty tricks that SEO practitioners can pull? How can we safeguard ourselves against these unscrupulous vigilantes?Let’s start with a generally accepted definition of what constitutes Black Hat SEO techniques. Simply put, Black Hat practices are those which:Generally contravene the search engine rules and regulations
Create a poor user experience
Unethically present content different to users and the search engine spidersThe following ...Upset about Google killing SEO? Don’t panic, there’s a way forward
A recent post by Jonathan Houston about Google punishing sites with too much SEO motivated me to write an article about how to make sure your site doesn't suffer. Do not wither: there is still a way forward.Link building that won't get your website rankings killedOk the trick is first to understand one concept: “Natural Links” or what I like to call them “Natural Popularity Contest Votes” is the most important type of link you want to your website.The SEO ...Google lands a harsh blow to sites with too much SEO
Anyone who has made sure their sites are as search engine optimised as is humanly -- or mechanically -- possible should be quaking their boots right about now. Google has announced a major algorithm change that is going to penalised overly optimised websites. (Are you sweating yet?)This change comes on the back of another algorithm change made recently where Google blocked search results from the co.cc domains.Google Engineer Matt Cutts explains the change as follows: “We are trying to make ...How to tell if your site should be concentrating on search or social
Every day I'm asked the same questions. Do I need a Facebook page? Do I need a Twitter account? Do I need some kung-fu search engine optimisation skills? There is an ongoing misunderstanding around what it takes to get more traffic to your website, or let's say, more targeted traffic to your website, through the search engines.
If your company sells fly fishing rods and you would like to become more visible in Google, then there are ways to ...Why Google’s bid to push G+ might harm search quality
Google recently introduced search results heavily influenced by relevant signals from people's social circles and promoting G+ content in its search results.The move is an attempt to boost its nascent Google+ social network, which has had a rocky start.I predicted that this strategy would attract legions of marketers hoping to boost traffic to their client sites through new forms of Search Engine Optimization (SEO) techniques. A torrent of spam on G+ could risk alienating early users of the social network.It ...How Google made the organic link irrelevant [Infographic]
Aaron Wall over at SEOBook, has put together an infographic explaining how Google has made the organic link irrelevant.It's ironic that Google's actions have largely devalued the search rank benefits of a link from another website. Yet this "PageRank,"named after CEO Larry Page, was the heart and soul of the Google algorithm. It was his eureka insight into the structure of the web that made Google into Google -- PageRank generated stellar search results.Spammers soon figured out that creating a ...What is the half-life of good online content?
Everyone enjoys writing and reading good content but in the world of online, it carries extra benefits. After all, every SEO specialist worth their salt insists that copy is king and that every site needs great copy and fresh content. The almighty Google itself has proclaimed that fresh, relevant copy is like catnip for the king of the search jungle. But how long does copy remain fresh?In scientific circles, there is a concept known as a "half-life". The half-life of ...When SEO turns against you: Rick Santorum’s Google problem
Being the top result of a Google search results page is a big deal: It's been estimated that the top result gets over a third of all clicks, plummeting to almost nothing (six percent) by position five. Because this top spot is so valuable, brands spend a lot of time and money trying to make sure that their website can claim it. But sometimes, just sometimes, this race to the top can yield some rather amusing -- or terrifying -- ...Is ‘quality content’ a Google red herring? [Analysis]
I've been writing about Google's Panda algorithm change and the huge amount of pain that it's caused for content websites since it was introduced in late February.Before the launch of Panda, Google spent months bad-mouthing "content farms" and boasting about how the new algorithm would weed out the bad content. The first version was called "Farmer" as a reference to "content farms" -- sites that scrape or produce low quality content just to game search rankings.Who could argue with such ...HubPages CEO on Google’s Panda: Nothing seems to work!
I met with Paul Edmondson, CEO of HubPages, and Jason Menayan, Director of Marketing, to talk about how the publishing site is dealing with the aftermath of Google's major update to its algorithm, Panda, released earlier this year.Panda has caused huge problems for publishers because it cut off massive amounts of traffic in a bid to force publishers to produce higher quality content.There have been four versions of Panda released since late February. Each new version of Panda has impacted ...
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Memeburn focuses on web and innovation technologies. It has a particular interest in startup news and technology trends in emerging markets. More about us hereCopyright © 2011 memeburn. All rights reserved. No article may be published or reproduced without prior written permission from Memeburn.
