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SEO

  • The symbiosis of content marketing and SEO

    We often make the mistake of defining content marketing and SEO as two entirely different people; two people who don’t get along because the one is better than the other. As content marketers, we are consistently faced with the challenge of answering the questions of clients who want to know why we favour one over the other, and the answer is always the same – relevant content is not the type of content that is stuffed with keywords but rather the type of content that speaks to the human condition, that offers solutions and provides useful information. However, SEO...

  • Video marketing just got real with user intent

    Yep, its official now in ways we could never have imagined, mobile has obliterated desktop search, and although we saw that coming we could not have prepared for the new video trend that is set to shake the very ground on which written content depends. This is by no means meant to jilt you, this is meant to scare you, force your mind to a dark place, If you realise like most publishers here in the southern African tip, you don’t have video content, nor do you know how to create it or monetize it let alone optimise it or...

  • First page search rankings are no guarantee of success: here’s why

    In the not so distant past, your SEO success was measured by whether or not you ranked on the first page of a Google search, but even if you did rank well, that doesn’t necessarily mean that you saw results or will see if you do. IE: Ranking at position 3 doesn’t mean you will convert anyone. Let's cover the basics first, we know, in 2015, that SEO translates to search engine optimisation, a multitude of applications that help your site rank better in organic searches, making your business or site more visible to those who are looking for your...

  • The blurred line between content marketing and SEO

    The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is that SEO and Content Marketing work hand in hand like a well-oiled machine. SEO has always been about the content, once you get down to the nitty gritty, as terrible content won’t rank no matter how well your site is optimised. In my line of work, the two cannot exist without each other. In a nutshell, they do not compete with one another in any way. My practice and belief on this matter is that...

  • Blend content marketing and SEO to reach more customers than ever before

    Great content helps you earn links that increase domain authority, improving your search rankings. It also helps you earn familiarity with your audience, building trust and connections. SEO gets your content noticed so that it can work on your behalf. Let’s take a look at how to get the most from content marketing and SEO by doing both at the same time. Analyse your audience If you haven’t put together buyer personas for your business, do it now. Buyer personas take into account both demographic and psychographic characteristics of your typical customer, creating profiles describing the people who make purchases...

  • Here’s how to get quality backlinks… and not piss off Google

    Backlinks were the original ranking factor that Google’s PageRank algorithm considered when ranking websites in order of their popularity and importance for a user’s search term. In the early days of the internet, all you needed was a bunch of backlinks from wherever you could gather them in order to rank well. However with time, Google’s (and other search engines’) algorithms got smarter. It’s no use now for a website to have hundreds or thousands of links to their so called “money pages.” Over-optimising the anchor text in the hope of ranking higher boomerangs too. Sweeping penalties on websites that...

  • Here’s what you need to know about creating a keyword strategy for your social media campaign

    If you are at all familiar with SEO and digital marketing, you will understand the importance of keyword research. Did you know that keyword research is not just used for PPC (Pay Per Click) campaigns or optimising websites for better organic results on the search engines? You should also use keywords in your social media campaigns to increase your online visibility. Keyword research is the cornerstone of any digital marketing campaign. Research and select keywords that are relevant to your business that you can use in your social media strategy. Find some tips below on why you should do...

  • What does the future of SEO look like?

    Every year you'll find a barrage of content about SEO in that year and what takes to be successful and everything else. Like most of you I subject myself to all these articles hoping to find something that is official and really helpful. Right up to the arrival of Panda, Penguin and Hummingbird, articles covering the new "SEO tactics for year X" were useful. They helped us improve. Post the algorithm apocalypse it’s a little more difficult to make predictions based on what is relevant and what isn’t. The only constant now is that we still try to predict...

  • You need to focus your marketing efforts on search intent: here’s why

    Search intent is one of the most important aspects of search engine optimisation (SEO). Do you know what it means? For the most straightforward answer on this, have a look at the blog post Moz published in 2007 "Segmenting search intent". Basically all that it means is that every search can be categorised in either navigational queries with the intent of visiting a specific website, informational queries that focus only on information, commercial investigation queries which is only for research, and transactional queries that focuses on the intent on taking an action. Google isn't big, it’s massive. And to take...

  • 5 SEO tips for optimising your Magento store

    Since its inception in 2008, Magento has grown in popularity from a simple niche ecommerce platform into a universally-respected Content Management System for the online business space. With over 200 000 online stores established over Magento platform, choosing it for your upcoming ecommerce project makes a lot of sense. With simple visual customisation, Magento online stores are easy to set up for exceptional search engine optimization, but often we make big SEO mistakes for Magento projects and that in turn leads to lower conversion rates. Importance of SEO in boosting your ecommerce sales No matter who you are, you must be...

  • Here’s how to hit the sweet-spot where ORM and SEO meet

    ORM (Online Reputation Management) is the process of safeguarding your online reputation, business image, and character. The internet has opened the doors for everyone to connect, interact, and share with one another. It has also opened the doors for everyone to voice dishonest opinions, discredit businesses, and to smear reputations online. If someone wants to post negative comments online, it could be for a number of reasons, but the most popular one is if they had a bad experience with a brand, service or product. This also happens with competitors when they are trying to pull down their more successful...

  • Google is still changing the way we do SEO and online PR

    Over the past six weeks Google has launched a number of attacks on SEO spammers resulting in harsh penalties for some, while those who have been following the straight and narrow over the past year have awaited these updates with much elation. Google Panda 4.1 forces Companies to invest in a solid content plan On 25 September 2014, Google announced the latest update to Google Panda -- an update designed to weed out thin and poor quality content, and reward those websites with high-quality engaging content. Google’s algorithm has been fine-tuned to apply more precision in identifying signals that define the...

  • Think SEO’s not cool? Think again

    We all know about SEO and what it can do you as well as what social media can do and I don’t deny how important they both are to your business but they aren’t the bees knees to be frank. Conversions or leads are what keeps your business going! Conversion rate optimisation is actually the cool kid in the room. What is conversion optimisation? CRO is the process of improving the amount of leads a site obtains through various methods such as A/B testing, Heat Map analysis & User Surveys. If you type into Google “what is conversion optimisation” this...

  • It’s possible to protect your reputation through SEO: here’s how

    A couple of weeks ago I wrote a piece on the role SEO plays with your online reputation and another one that I have published last year "Online reputation management and SEO". This is a follow-up blog posts outlying the importance of SEO and how it can protect your reputation online. In most cases, it takes a couple of years of consistent client interactions and customer service to earn a positive reputation for your brand. In these tough economic times it is not easy to earn the trust of customers from an online community or from a local consumer base....

  • Why social media is the SEO queen of the digital kingdom

    By: Lelanie Roux and Madré Roothman There’s nothing like the satisfaction of checking your website analytics and proudly looking at the organic traffic giving your website the authority it deserves. Many say that Search Engine Optimisation (SEO) has slowly dwindled into the claws of death, but it is your organic search traffic that proves the “many” wrong. Now that your website has the authority and the ranking you have worked so hard to achieve, the next step is to investigate how you can turn those visits into loyal, engaging customers. Just like SEO is very much not dead, Social Media still...