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SEO

  • Why social media is the SEO queen of the digital kingdom

    By: Lelanie Roux and Madré Roothman There’s nothing like the satisfaction of checking your website analytics and proudly looking at the organic traffic giving your website the authority it deserves. Many say that Search Engine Optimisation (SEO) has slowly dwindled into the claws of death, but it is your organic search traffic that proves the “many” wrong. Now that your website has the authority and the ranking you have worked so hard to achieve, the next step is to investigate how you can turn those visits into loyal, engaging customers. Just like SEO is very much not dead, Social Media still...

  • What do we really mean when we talk about SEO today?

    It may seem like a really simple answer. SEO is the process of optimising or improving a website to increase organic visibility. And to a large degree, that definition still stands…mostly. There is so much more to SEO that I felt the need to explain what it actually is so that we can really start doing Search Engine Optimisation. In the beginning… When the web started, there were a few search engines dedicated to bringing results to questions. Back in 1998 Google set about changing this. At the time, there was little to suggest that it would become the search...

  • 4 crazy SEO myths that need to be put to bed immediately

    There are quite a few myths that are flying around in the SEO world and it is rather interesting as to how these myths actually gain traction when Matt Cutts and other major SEO people keep telling us that it isn’t the case yet we still rely on these myths when we approach clients. So I have decided that it is time to put a little end to them. 1. Social signals like shares and Tweets improve rankings Google doesn’t really have access to Facebook or Twitter. The only thing that social media signals are used for is validating links to...

  • Link building: how to recover from Google labelling you a spammer

    Life is great for you at the moment. Your website is ranking well and gaining momentum as each day passes by. Right now your site is getting close to 1000 unique visitors a day and you’re happy. Time to close up business for the day and head on home. It was a good day with some good deals made. The next day you come in still on a buzz from yesterday — but something is wrong. Your site isn’t ranking. Why? What has happened to make your site lose visibility overnight? You ignore it for now, hoping that it was...

  • Why your business thrives at the point where social and SEO meet: a reminder

    Over the last couple of years, the discussion regarding social media, SEO, and user-generated content has exploded. How people are using the internet is changing every day, and these changes can provide substantive business benefits for companies wanting to make their presence known online. A significant portion of online spending for companies is geared towards a more social media approach. This is in the form of ORM (Online Reputation Management), social media and various user-generated content strategies. If you are in the process of leveraging social media effectively, it requires a long-term commitment to establish mutually beneficial relationships online that can...

  • People: link building and SEO aren’t dead, they’ve just evolved

    Do you remember the days of building links? Submitting comments on blogs that bordered on spam? Directories and keyworded anchor text in the efforts to increase our clients’ sites organic visibility which worked for a while but then Google’s Penguin algorithm change struck and with it came a long-standing fear of building links. Well, link building is not dead it has just evolved into something more exciting and less drone-like. The fear to build links Since the stunning Google Penguin laid waste to many a website, SEO strategists have developed a fear of link building. Frankly I don’t blame them. Who...

  • How to make sure your SEO and social media efforts complement each other

    If you know who Google’s Matt Cutts is, you most likely know the importance of search engine optimisation and following the correct SEO guidelines laid out by the search engine giant. And by only listening to him, you probably think that SEO is all about writing a couple of good articles and that getting others to link to it will do the trick. But if you are only going to play the Google Webmasters Guidelines game, you will find that you won’t get anywhere fast — probably resulting in you taking short cuts to meet your SEO goals, or giving...

  • 13 basic SEO terms everyone should know about

    Many claim that the age of SEO is over. Do a search online for “SEO is dead” and you will see what I’m talking about. But I’d disagree: SEO is not dead –it’s thriving and is still an excellent method for driving targeted traffic to your web properties. When people are looking for answers and solutions, more often than not they’ll open their favourite browser to search for information. The internet is an information portal and there’s no better way to find the answers you are looking for than by typing your question into a search engine. Search engines are constantly updating their...

  • Penalised by Google? Here are 3 steps to righting that

    So you pushed the limits in terms of link building — you built links to your site that weren’t exactly squeaky clean or natural. Perhaps you used some blog networks, perhaps some low quality directory submissions, or even forum profiles. Who could blame you? Truth is, it worked for a while – but then one day you got a not-so-pleasant message from Google Webmaster Tools – the dreaded “unnatural links to your site” warning. You cringe, perhaps feel a little guilty, and hope that the impact isn’t too bad. But as the weeks roll by you watch your rankings...

  • Matt Cutts’ Twitter lashing shows that even SEO geeks have a sense of humour

    When Matt Cutts speaks, people listen. As one of Google’s most influential figures, Cutts has a loyal following that hangs on his every word. Unfortunately for him, this doesn’t always work out so well, as a recent tweet demonstrated. Cutts recently took to Twitter to announce the launch of a new reporting tool designed to make it easier for site and content owners to flag instances when scraped material is ranking higher than the content’s source. For many site owners and content producers, this was welcomed as a step in the right direction. However, for Cutts, the backlash was swift. Dan...

  • Acing SEO on foreign soil: here’s what you need to know

    Any consumer business competing on the web must be optimised for search, using tactics such as search engine optimisation (SEO) of its visible content – and, under the hood, an AdWords campaign on Google (or the equivalent for other search engines like Phoenix Nest for Baidu or Bing Ads for Bing and AdWords Editor for Yahoo!). This ensures that sites end up at the top (or thereabouts) in organic searches, or at least in a shaded box alongside or above search returns. Not doing it will mean all the money and effort of building a website has been for naught,...

  • Looking back, looking forward: how Google’s 2013 search changes are impacting 2014

    While Google’s search changes didn’t grab as many headlines in 2013 as they did in previous years. Its various updates are however having some serious ramifications and while some of those became obvious last year, it’s likely that we’ll only see what their full effect in the later parts of 2014. With that in mind, we’ve rounded up what we think are some of the most significant changes Google made to search last year and tried to give you an understanding of how they’ll impact on your life this year. We will also look at what I...

  • Social signals can enhance your SEO campaign: here’s how

    The digital world is evolving at a rapid rate and change is constant with digital marketing. 20 years ago, no one could have predicted where we are today and that we would have a “Google” that can determine the success of a business online. No one knew back then that a couple of keywords relevant to the services and products of a business could either create major success, or be their downfall. Change is imminent online and if you are in the SEO game I’m sure you have seen an article or five stating that SEO is dead. Rest...

  • Think ORM’s just about SEO? You’re seriously missing out

    Online reputation management (ORM) is a process of protecting your reputation online and finding opportunities for enhancing your image on the web. While the digital world has opened the door for everyone to connect, interact, relate and share valuable information, it has also opened the door for anyone to post negative comments and discredit brands online. This happens a lot and many brand reputations have been smeared in the process. Did you know that your reputation could be made or broken in 140 characters or less? While people may post negative comments or remarks for a couple of reasons, the...

  • For the love of all that is good in this world, write your content for humans — not robots

    If you are reading this, chances are you have heard about search engine optimization before and most likely about content marketing as well. You also might have received loads of emails from chaps abroad trying to convince you that your business cannot live without their SEO and content marketing services. I have received hundreds of those emails, but are they actually telling the truth? No. Your content marketing strategy for your digital marketing campaign should never be driven by your SEO requirements. It doesn’t work. The customers you are trying to reach should always drive it. Don’t think of “content...