Advertising & Marketing

Got a ‘boring’ brand? Here’s how to make your content marketing exciting

Will it Blend The Red Bull Stratos jump was pretty exciting. A man falling from space makes for compelling viewing. Smirnoff invested in technology that enabled a few disabled participants to create a music track, using the few movements they could make. This became a moving documentary, MindTunes. These Content Marketing examples come from brands that associate themselves with experience, with a sense of adventure or with connecting to other people. But what do you do if your brand produces Tupperware? Or blenders? ...

Ventureburn

Nifty250: the photo printing startup making a name (and profit) on social media

Nifty-250-team-feature It sounds like the kind of pitch that would leave any investor with a disbelieving smile and a pile of cash stashed safely in a bank account that isn’t yours. You want to start an online social photo printing service? In South Africa? A country which has a tiny ecommerce industry and less than a million Instagram users — because the most-owned smartphone (BlackBerry) doesn’t even support the hipster app? Ha. Next, please. It sounds crazy, but it’s working for Nifty250. ...

General Tech

Yup, this just happened: Friskies ranked the top 50 most influential cats on the internet

Grumpy cat christmas The internet can sometimes be a confusing place -- I mean, how do you keep up with all the cats? Pet food brand Friskies has solution: rank them. The company recently launched the Friskies 50, which it is calling the "definitive guide to the most influential cats on the internet". The dedicated site measures each cat's social media reach, engagement rates across platforms as well as mentions in traditional news articles and slots them into the list accordingly. It also provides ...

News, Social media

Facebook wants to know if ‘this post feels like an ad’

Digital advertising Facebook's running a new survey about on its newsfeed. The topic, appropriately enough, is its newsfeed and whether or not the posts from pages on the platform feel like adverts. Once you've agreed to take the survey, which was spotted by AllFacebook's David Cohen, you'll see a dialogue box like the one below, which says: On the next few pages, you’ll see some Facebook posts. Above each post, there will be a statement and a rating scale. Rate how much ...

Gearburn

Here’s how to build your own killer $500 Xbox One or PS4 gaming PC

gaming-pc Both the next generation gaming consoles, Sony’s PS4 and Microsoft’s Xbox One are out and we’ve seen some really interesting performance comparisons. But what if you want a gaming machine that does more than just gaming and media playback? The custom AMD GPUs used in the PS4 and Xbox One are close to a Radeon HD 7870 or an NVIDIA GeForce GTX 660 Ti at best. Meaning that none of these consoles can run games at resolutions higher than 1080p, let ...

Social media

Are 1 in 5 companies missing the point of social media?

Social Media iPhone The need for companies to have a presence on social media is pretty much accepted wisdom now. Sure there are a few outliers who think that it's all just a passing fad, but for the most part people get that they need to be there. The thing is, being on a social platform and using a social platform effectively are two very different things. In fact, new research suggests that a lot of brands are getting some fairly fundamental things wrong. ...

Android

Google is targeting the next billion (and Microsoft) with Android One

android googleplex At Google’s I/O conference last month, the internet giant unveiled Android One – an initiative that will help connect (at least) the next billion people. This is not a charitable move. Rather, as the number of smartphones globally head to 2-billion in the next 12 months, everyone competing in the space faces the real risk of running out of growth. For Google, this risk is even more acute. Beyond the close on 2-billion people already using smartphones, the next billion ...

Twitter

5 reasons why every politician needs to be on Twitter

Barack Obama tweeting Communications continue to evolve alongside technology and shifts in social sharing. Mobile technology, for example, now dominates a marketplace that once relied on pagers and flip phones to spread information. Today's communication platforms include an array of social media channels that furnish countless opportunities to make yourself heard, so more and more people are boarding the bandwagon to spread their sentiments. Facebook and other sites sustain real-time connections between users who continually post and scrape information about ...

Motorburn

The Suzuki Swift 1.2 Hatch: because basic can be bloody good

Suzuki Swift Anyone who’s ever had a conversation with me knows that I’ve been a fan of the Suzuki Swift for a few years now. From a purely aesthetic point of view, I’ve always, felt it’s far more of a natural successor to the original Mini than any of the behemoths MINI currently produces. The trouble is, I haven’t been able justify that viewpoint beyond a general feeling based on observing the Swift navigate through the streets. Until now, that is. And ...

Ventureburn

How Evernote is globalising Africa’s tech and laying bridges

Evernote You can see it in its logo. The familiar grey elephant symbol stamped onto the green icon. Evernote's got a deep connection with the African continent, even if it's not entirely aware of it. Either way, with a step in the right direction, the company has recently gone on an African Roadshow in order to establish connections, and build crucial communities in the emerging tech space. If you haven't head, the productivity software company is on a mission to show ...

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