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      Tech-savvy insight and analysis
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      Incisive reviews for the gadget obsessed
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  • 8 ways to chase people away with your social media strategy

    Every minute, a company advertises a service or product where people have to visit its Facebook Fan page instead of its website. Social media is becoming so popular that when you open up your favourite newspaper, you will most likely see content from the publisher’s Twitter and Facebook accounts. Social media has been integrated into our news feeds, the movies we watch, and even the music that we buy. While some social media statistics will try to convince you that the younger crowd are not regular users of Twitter and other social media channels, the fact remains that social media...

  • Crowdfunding site for social causes Ripple launches, hopes to ride success of Thundafund

    Yiza Ekhaya is a soup kitchen trying to build a hemp house in Khayelitsha. In order to continue and improve feeding the young and elderly, the initiative is looking to South Africa’s online community for funds, time and resources. Yiza Ekhaya is also one of the many social projects on Ripple. The new crowdfunding site for non-profits and social activism Ripple officially launched today and is on a mission to ride the waves of success made by its sister site Thundafund — a popular crowdfunding site for creatives in South Africa. Read more on Ventureburn.

  • WD Green 2TB review: affordable secondary storage

    There are hundreds of forums across the internet with consumers pondering the difference between WD‘s array of colour-named drives. Currently, consumer offerings consist of the Black, Red, Blue and Green line, with each geared for slightly different usage scenarios. The Black drives are for the performance enthusiasts or those with money in the bank, while the Red drives are mainly used for network storage or reliable data retention in RAID arrays. The Blue drives are probably the closest to the bog-standard drive, and then come the WD Green drives. Read more on Gearburn.

  • What share of the budget should DDoS protection get?

    In an environment rife with rapidly evolving malware, targeted attacks on enterprise and the escalating mobile security problem, defending against Distributed Denial of Service (DDoS) attacks might not take top priority on the information security manager’s checklist. However, the incidence of DDoS attacks is rising globally, with enterprises, hosting providers and cloud service providers experiencing DDoS attacks on their data centres more frequently and with more severe business consequences than ever before, and to complicate matters, attackers are using a range of new tools and techniques. Whether through volumetric attacks, TCP State-Exhaustion attacks or Application Layer attacks, DDoS attacks can...

  • Google wants to make TV ads behave like they’re on the internet

    This is interesting. Google is trialing technology on its Fiber network that would allow TV ads to behave more like the ones you see online. In an announcement made on a Google forum group, the Fiber team said that in the next few weeks, it’ll begin showing ads that will be digitally delivered in real time and can be matched based on geography, the type of program being shown (eg, sports or news), or viewing history. The trial will see ads shown during existing ad breaks, along with national ads, on live TV and DVR-recorded programs. The first...

  • Mission: Impossible – Rogue Nation teaser is out and totally awesome

    The Mission: Impossible franchise is back, in its fifth installment. The new movie will be called Mission: Impossible Rogue Nation and we got our first glimpse of it on Saturday thanks to a one-minute teaser trailer tweeted by Tom Cruise. The film, directed by Christopher McQuarrie and written by Drew Pearce and Will Staples, began filming on 21 August 2014 in Vienna, Austria, and wrapped up a couple of weeks ago, on 12 March. Rogue Nation stars Cruise as Impossible Mission Force (iMF) agent Ethan Hunt, alongside Alec Baldwin, Jeremy Renner, Simon Pegg and Ving Rhames. The teaser literally teases with...

  • Your 10-Point checklist for integrating digital and mobile at your next live event

    To elevate your live event game, you probably wouldn’t look to Maroon 5’s wedding-crashing stunt for inspiration. But you might reconsider when you recognize the massive engagement the chart-topping band achieved through a combination of digital marketing and in-person connections. To create footage for their “Sugar” video, band members traveled around Los Angeles and crashed weddings, surprising couples with concerts at their receptions. The resulting music video perfectly captures the reactions of the brides, grooms, and wedding guests and has become a viral marketing asset. This stunt not only speaks to the benefits of experimenting with fan engagement, but...

  • 5 ways tech companies can take customer support offshore

    The internet has given technology businesses an easy way to build a presence in new markets by localising their websites to make products available to international customers. But before you start adapting your product and website for Kenya, Nigeria and Mauritius, have you thought about customer support? As technology gets more complex, consumers and enterprise users alike don’t always instinctively understand a new product. There needs to be some way for customers to get in touch with your company’s reps or support team. Research has shown that personal recommendations are the number one driver of consumer purchase decisions and enterprises also...

  • 4 fresh frontiers in the search marketing space

    When brands first poured their marketing budgets into search, it was a virtual land rush. Each digital settler vied for a lucrative claim on the highest ranked spots for the top producing keywords. Just as land is a finite commodity, so too the web soon ran out of digital real-estate. Sure, you could always launch a new website and maybe even come up with a catchy domain name, but first place in search became about as legendary as a US$300 a month rent controlled apartment in New York City. Closing search’s first frontier As with any frontier, there has been a lot...

  • Weekly Roundup #17: Sapa, Tag Heuer smartwatch, Elon Musk, WeChat’s Picup and Nintendo

    Welcome to Weekly Roundup, our podcast discussing the tech trends, innovation and news from the last few days. This edition is once again pared down, with Jacques Coetzee and Andy Walker joining Stuart Thomas talking Elon Musk, Sapa, the latest from Nintendo, and the latest South African startup to take on the on-demand delivery space. No stranger to headlines, Musk once again got the tech press talking with his prediction that driving your own car would be illegal once autonomous cars become the norm. Equally controversial, but more focused in the present was the directive from news wire agency...

  • No communication = death to CRM

    Let’s face it, CRM is now a buzzword and the space has become cluttered and somewhat over traded. For CRM to make it to the plateau of productivity, it needs to be properly integrated into customer communication. If CRM processes and systems can find their way to deliver intelligent communication, then there is unprecedented potential for businesses to hit the customer growth curve. Sadly, without the communication element, CRM as we know it will continue to be a drag rather than an accelerator of value. Once the system is up and a reservoir of customer data is in place,...

  • Startup going off the rails? Here are 5 basic things you can do to get back on track

    Last year was a challenging one for South African businesses and there are few signs that 2015 will be much easier. However, get the basics right and your business will be in a good position to survive and even thrive this year. Here are five fundamentals that can help you to succeed in growing your business during 2015. 1. Get your admin sorted Most small business owners dislike doing admin because it’s a distraction from selling, serving customers and growing the business. But it is essential to be on top of your paperwork to meet the demands of SARS, the Department...

  • Kruger National Park is getting drones to boost rhino protection

    While Amazon has just received permission to test drone-delivery in the States, the Kruger National Park in South Africa is getting more aerial power of its own in an effort to improve rhino protection. South African National Parks (SANParks) announced yesterday that, as part of the current strategy to combat rhino poaching in the Kruger National Park, it is in the process of applying and evaluating various aerial support technologies, which include the testing of Unmanned Aerial Vehicles (UAVs). In a media announcement, SANParks CEO Fundisile Mketeni explained: “The UAV project aims at investigating the effectiveness of various UAV technologies as...

  • This drone footage shows off Africa’s most incredible landscapes

    Relais & Châteaux Africa has uploaded a video made up of drone footage that showcases the true beauty of Africa. The footage was shot using a DJI Phantom 2 with Zenmuse H3-3D Gimal with GoPro 3+ at 2.7K with an ND filter attached. The drone captures enchanting views of Africa. As it takes flight, over different landscapes, it captures stunning visuals of Zambia, South Africa, and Botswana. Here is a list of the places featured in the video as listed in YouTube: 00:00 – 00:13: Game Drive – Morukuru Family – Madikwe Game Reserve – South Africa 00:13 – 00:20: Elephants –...

  • Ex UK intelligence chief wants spies to adapt digital ethics

    Over the past few years, revelations from the likes of Wikileaks and Edward Snowden have shattered our image of the global intelligence community. Far from the making it easier to spy on “the bad guys”, technology has made it much easier for state security agencies to monitor their own citizens. Against that background, former UK security and intelligence coordinator Sir David Omand has put forward a recommendation that there be international ethical standards for secret intelligence activities. In a paper issued by the Global Commission on Internet Governance (GCIG), he argues that that six principles of the ‘just war’...