This stunning short film imagines what’ll happen once we conquer the solar system

Wanderers Whatever points the naysayers may put forward, the idea of humans exploring space -- and not just remote-controlled vehicles -- is one which we still find incredibly compelling. Sure, the majority of us aren't going to start a space exploration company like Elon Musk, but even the biggest space-sceptic will likely be moved by the Wanderers, a new and inspirational short film. The film, created by Swedish digital animator and artist Erik Wernquist, lovingly imagines what might happen once we ...

General Tech

Location-based technology is seriously helping retailers

Map pin With increasing pressure on retailers to enhance their customer experience there is a massive global evolution happening in the retail space to utilise mobile to literally power connections between brands and customers in–store. Consumers are increasingly devoting more attention to their mobile devices, and with over 16.3-million smartphones active on South African networks, it’s critical for retailers to start adapting to these behaviours and extend their interactions with customers to these channels. Internationally there has already been a concerted move towards ...


There’s a Lego version of the new Star Wars trailer, because of course there is

Lego Star Wars Well that didn't take long. Just a day after the launch of the new Star Wars trailer, the world was exposed to a Lego version. Created by YouTube user Snooperking "out of boredom", the trailer is pretty much a frame for frame remake of the teaser trailer and has amassed well over 2-million views since going live. Read more: This leaked ‘Star Wars Episode VII’ footage is clearly fake, but totally awesome It's pretty impressive, considering it was made out of ...


Sources: fresh retrenchments at Mxit

Mxit 7 African mobile social network Mxit has begun a fresh round of retrenchments as it looks to find its place in a mobile messaging space dominated by US and Asian players. A source close to the company confirmed to Memeburn that the Stellenbosch-based company today began negotiations with staff around its downsizing efforts. This is the second wave of retrenchments at the company in the last couple of years. In late 2012, following the departure of maverick entrepreneur Alan-Knott Craig ...

Web development

Here’s the real rationale behind ‘good enough is better than perfect’

hand-166442_1280 The ‘good enough’ principle has been around for a few years now, especially in the software development world. It’s part of the agile approach and is one of the secrets behind the successes of giants like Google, Microsoft and Facebook. In many ways, the approach is counter-intuitive. Most of us were brought up to strive for perfection, but the fact is that it takes a lot of time and energy to achieve perfection, and the risk is that by the ...

Africa, Google

EU Lawmakers pass a motion to break up Google

Doodle for Google On Thursday, European Union lawmakers unanimously backed a motion urging anti-trust regulators to break up Google. When the motion was hinted at a few days ago, it received harsh criticism. The problems between Google and EU began in 2010. The non-binding resolution in the European Parliament is the definitive public signal of Europe’s concern with the growing power of US tech giants. It was passed with 384 votes for and 174 against.The European Parliament is calling for a creation of a ...


Altech Node review: spades of potential in a little black box

Node-box If you're a television consumer at all, you'll have seen adverts for the new Altech Node. You may even be considering getting one. In a nutshell, it's a set-top box which plugs into your TV and gives you access to a multitude of interactive content and a variety of video on demand (or VoD) such as movies and television series. If you already have DStv and therefore a satellite dish, it's a pretty simply matter of connecting your satellite cable to ...

General Tech

5 ways to stay safe on public Wi-Fi this holiday season

Free Wi-Fi It’s that time of the year when we count down to the planned holidays ahead. But today, no vacation is device free; computers, tablets and phones are a part of the holiday experience, and in a digital world, many people still ‘check in’ at work. Whilst free Wi-Fi has become more important than a comfortable bed when considering a hotel, what we need to keep in mind are the many risks that come with public Wi-Fi hotspots. Free hotspots ...


Want your ecommerce startup to take off? Forget the discounts, push customer service

girl-253574_1280 According to business consulting firm Lee Resources Inc., 91% of unhappy customers will not willingly do business with you again. The number one reason for their unhappiness is service delivery. Service delivery has become a hotly debated topic in South Africa, and we have seen frequent examples where customers have taken to airing their frustrations on public forums. One only has to look at the anti-Cell C banner debacle that caused quite a stir in the media recently. The whole ...

Social media

The value of social interactions — decoded

social media channels In South Africa, brand pages on social networks are undergoing an evolution. What began as me-too mania as they all flocked to platforms like Facebook and Twitter simply because everyone was doing it, is now slowly becoming a far more nuanced and strategic understanding of the role these platforms can play in a broader communications strategy. Central to this shift is a focus on creating value-added content. This in itself is a seismic shift for many brands whose social pages ...






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