Advertising & Marketing

These guys get me: marketing to the empowered consumer

Shopping Ecstacy “There was music in the cafés at night, and revolution in the air.” Bob Dylan, Tangled up in Blue There’s an uneasy feeling in boardrooms, design meetings and industry confabs. Something is afoot, something few are bold enough to name – a suspicion of irreversible change and a resetting of the prevailing order. Increasingly technology-hungry consumers are creating personal digital “constellations” of products and services, and, tied in with that, ecosystems of people (e.g. a messaging community, device user enclave ...

Gearburn

From geek to gorgeous: 15 fabulously fashionable gadgets

House-Of-Marley-Stir-It-Up-Headphones For once, let’s pretend appearance matters more than performance. If you are fashionable, shouldn’t it reflect in your gadgets? Here’s a list of 15 fashionable gadgets that will incite jealousy in friend and foe alike. Not only are these gadgets fashionable, they perform great too. 1. Motorola Moto X (2014) The Motorola Moto X, which was released last year, was already one of the best looking smartphones in the world thanks to its custom-nature, but Motorola has made it even better this ...

General

What I’ve learnt from the trenches of startup ecommerce in London

London I’ve spent almost two weeks writing this. At first it was too personal, then it became too anecdotal, so I’ve settled on a list of things which I think are concrete lessons I can impart, and which are easily digestible. Hope you find it useful! Ecommerce is hard The startup world is largely populated by tech people. Or led by tech people. I think that ecommerce went through a phase where technology was a barrier to entry, but that phase is ...

Advertising & Marketing

6 targeted content marketing tips that will give you real results

Targets Many whitepapers, articles, and blog posts have been written over the last little while regarding content marketing and its impact on your digital marketing campaign, but in reality, this isn't a new buzz word or trend. Google has been saying for years that you should always focus on quality content with your website and this counts for your digital marketing campaign as well. This doesn't just mean any type of content, but content that your users would like to read. If ...

Video

Drone video shows the epic scale of Hong Kong protests

Hong Kong drone video During the pro-democracy protests in Hong Kong which have seen thousands of people set out to the street, chanting and demanding change, Instagram, Facebook and Twitter have been blocked, putting an abrupt end to the stream of photos and videos that have been coming out of there. But a video shot by a drone has emerged, revealing the scale of the action in ways that on-the-ground photos could never achieve. The four-minute drone video makes the name the march has assumed, ...

Video

Watch these classical musicians have the best time celebrating Batman

Piano Guys Batman This is just ridiculously cool. The Piano Guys, a group comprising a pianist, cellist, music producer and videographer, have put together an amazing video for their new composition, titled "Batman Evolution". The video spans three of DC vigilantes' most renowned film and television appearances -- the 1960s TV series, Tim Burton's 1989 take on the franchise, and Christopher Nolan's most recent trilogy -- and stars the Batmobiles that appeared in each of them. In addition to the impressive musical ability ...

Advertising & Marketing, News

Facebook’s new ad platform targets users across sites, tracks offline sales

Facebook video Last week, we reported that Facebook was rumoured to be launching a new ad platform to better track users across third-party sites. The new ad platform will -- among other things -- allow advertisers to track Facebook users across the web, beyond the social network's domain. As we previously mentioned, the Wall Street Journal reports that Facebook will leverage user accounts across third-party sites to track user interaction better. The Facebook-owned digital marketing company and the brains behind this operation, Atlas ...

News, Social media

Instagram reportedly blocked in China after mass Hong Kong protests

Hong-Kong-Instagram Instagram has become the latest victim of online censorship having reportedly been blocked in most parts of China. While certainly not the first site to be blocked by China, the move does reflect the amount of pressure the local government is currently experiencing amid the pro-democracy protests. On Sunday, tens of thousands of protesters gathered on the streets of financial hub Hong Kong. The protest has continuously been cited as being peaceful, though the local government has been using tear gas ...

Advertising & Marketing

6 online spaces where you should be growing your presence

Facebook flower Digital marketing, if you do it the right way, can literally put you all over the place. For every business out there, there’s a need to be seen, heard, known, and trusted. Now, trust is something you can’t buy. It’s not even something you can gain by “mere” presence online. The presence we are talking about is an authoritative and still friendly one. You are expected to be knowledgeable, understanding, inspiring, and patient. This is the kind of presence where you learn to ...

Ventureburn

The technophobic entrepreneur: a dying breed

Surprised nerd hides behind a computer keyboard over white background Ecommerce, business management apps, social media, The Cloud... the list of technological advances keeps growing. While the sometimes bewildering slew of new technology might make some business owners want to return to the days of the abacus, ignoring it won’t make it go away. Not only can using technological tools help you in your business – they can also be instrumental in your success. Ease of communication Communication is crucial to any business, so it goes without saying that any technology that ...

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