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  • Trust the tracking: 3 strategies for getting customer buy-in

    These days, customers are incredibly skeptical of how companies handle their personal information. A recent study found that 83% of consumers are aware of recent data breaches with major retailers. Since consumer awareness of hacking is so high, there’s a palpable fear that someone could use personal information to do harm. Even though the customer-tracking field uses anonymity measures to avoid personal information being shared, 69% of consumers are worried about getting unwanted, invasive product information. Most consumers don’t want software programs analyzing their demographics, social media postings, online search history, and emails to recommend products. In short, they don’t want...

  • ‘Pillars of Eternity’ review: vivid, vast, visceral

    Obsidian Entertainment’s games have always been known for their vividly elaborate plots and immense settings (Fallout: New Vegas, Neverwinter Nights 2). Its latest title, Pillars of Eternity, is every bit as vast and intricate and has a depth that can rival any game. It is the kind of artwork that an artist would consider as one of his most remarkable creations, a work true to his own soul. This real time strategy fantasy RPG is as unforgiving as it is rewarding and it juggles these two concepts like a carnie veteran. In its epic 50-80 hour saga the effects of...

  • Should budding entrepreneurs share their ideas?

    There’s a general school of thought among a number of new entrepreneurs that one should not share their business idea with anyone else. The reasoning behind this is that you need to protect your ideas and what you regard as your intellectual property. On the face of it all it sounds like logically sound argument. A business is after all quintessentially an idea that has been executed into a product which hopefully has a large enough market to sustain its expenses. Read more on Ventureburn.

  • Cloud data services: new ways to create value

    Cloud data services are growing extremely rapidly as users around the web utilize the cloud to improve internal sharing, data analysis and grow the overall businesses. Optimizing cloud services is becoming more critical which has in turn made choosing rules regimes or self-service analytics very important. At the same time, data is growing exponentially which means that administrators must get a handle on their analysis methodology before the volume of data gets out of control. Industry giants such as Salesforce and Zendesk are using cloud data services as well. Salesforce and Zendesk integration for third party standards...

  • Why Africa’s mobile games should become powerful marketing tools #MWA2015

    Even though the opportunities for them are quite vast and numerous, mobile game companies in most parts of Africa are still trying to crack the market with varying degrees of success. In a fireside chat at Mobile West Africa 2015 with Zubair Abubakar, the Nigerian game developer and co-founder of ChopUp admitted that no game company in Africa is at the same level of monetisation as their counterparts such as King’s Candy Crush which makes more than US$1-million weekly from in-app sales alone. This is while the local industry continues to grow in terms of number of companies, games and...

  • BlackBerry acquires WatchDox to bolster enterprise security operations

    BlackBerry has always excelled in providing its users with security and encryption capabilities and with this latest acquisition in its bag, the Canadian communications company is bolstering its reputation. BlackBerry has bought WatchDox Ltd, a company founded in 2008, fostering with the acquisition its shift towards software. WatchDox is a data security company with headquarters in California and research and development facilities in Israel. It offers secure enterprise file-sync-and-share (EFSS) solutions that allow users to protect, share and work with their files on any device. WatchDox platform is such that it secures documents that can be shared among co-workers and...

  • Contagious 2015: 5 massive takeaways around why you should be ‘obsessing experience’

    A jam-packed room of brand managers, heads of development, insight folks and agency bods came to listen to Contagious 2015. Introduced by Contagious CEO, Paul Kemp-Robertson, the theme was “Obsessing Experience” or as Will Sansom, Contagious Insider, puts it “experience is overused in our industry, it is everything a brand does and stands for, it’s about the promise and making it come alive through the multiple touchpoints available”. Sansom explained a good point that is rarely mentioned, experience is an iterative process (or at least should be), it’s not deciding something once, it’s an ongoing focus...

  • Google now lets you download your entire web search history

    Google is letting users to download their entire search history. Though this is virtual data, imagine it tangible, every last thing you have ever searched for on Google, years and years of searches and now collected into tangible data. This could rise into a small mountain, or if laid across a flat surface, stretch for miles. It is not only the amount of it but the contents of it. It is about what have you been searching for and what can it reveal about you as a person. Users can download their entire search history, dating to when they...

  • The silent war with selfie addiction

    It was a beautiful evening, last Easter Sunday to be precise. The sun was shining, and lots of activities were going on at the beautiful newly opened Agodi Gardens. There were lots of children making happy noise at the playground section. At the zoo, adults were quiet and looked on with jaws dropped as a lion and lioness in full public glare engaged in coital activities. And somewhere in the woods, a relatively shy Indian guy in what looked like a scene from a typical Bollywood movie (but without the singing and dancing) went on his brown knees to...

  • Recast opens its doors, lets you tune into your favourite radio station’s playlist online

    People get really attached to their radio stations. Each one has its own personality and unique music taste. The only problem is that they’re filled to the brim with ads and chatter, which doesn’t float well in a world where people have also become spoiled with on-demand music services like Spotify or Rdio. Having just launched alongside its iOS app (you can also tune in online), the savvy Cape Town, South African startup seems to have managed to find a sweet spot in between a radio industry playing catch-up and a highly competitive music industry ruled by record labels and...

  • Valentino Rossi wins, Marc Marquez falls: the weekend motorsport roundup

    How dramatic was this weekend’s motorsport action? If the duel in the Bahrain desert wasn’t enough, the MotoGP action in Argentina was definitely more than entertaining. The NASCAR circus had a rain delay to contend with, and the IndyCar Series enjoyed one of its prestigious events around the streets of Long Beach. All in all, there was a good few moments that really gave motorsports fans a few squeals of delight, and anguish, depending on which side of the fence you found yourself. So, without any more ado, here’s some of the moments you might’ve missed this weekend. Read more on Motorburn.

  • 15 epic free games you should definitely try

    We live in a glorious age, where big developers are now making free games. For those who can’t afford to purchase a new AAA title each month, fear not, there are plenty of great games available for you to play across multiple platforms for no more than the electricity to boot that machine. PC gamers, rejoice. Yes, not only are you the master race of gamers, but your selection of free games is the largest, however free-to-play games can now also be found on consoles. And if that isn’t all, Android and iOS also get some love, so the free gaming...

  • 4 top tips for working with a virtual marketing department

    Virtual marketing departments are becoming more commonplace in many businesses today, as the practice saves time, money and produces better results when the work relationship is solid between the business and the virtual department. However, many businesses often simply leave everything in the hands of the virtual department, which subsequently results in less than favorable production, a waste of expenses and marketing efforts that don’t produce a good ROI. To take full advantage of the benefits a virtual marketing department can provide your company, you must make sure to engage in ample communication and clear discussion about what exactly you...

  • This app tricked 100 000 users into giving away passwords with the promise of free followers

    We all love it when we get new followers on social media. But how far are we willing to go to get those followers? As it turns out, a great many of us are willing to give away highly secretive information. Just ask the people who downloaded an app called InstLike. The app claimed to be able to get you likes and followers on Instagram just by inserting your username and password. More than 100 000 people fell for it. The app asks for your username and password right after downloading it, then it turns you into a willing participant...

  • Twitter now allows users to send direct messages to anyone

    Twitter has announced new changes to its direct message features. Users can now, unlike before, send direct messages to other users even when they are not following them. Users can also opt to accept direct messages from any other Twitter user. The feature is not completely new, and it is interesting that Twitter rolled it out to some users in 2013 and is only rolling it out now to the general public. The feature has a new Direct Message button on profile pages on Android and iPhone and is visible on the profiles of people users can send Direct...