General Tech

When it comes to big data, focus on building relationships with your customers

data "Big Data" has been a big deal for some time now. It's a fact that many companies are looking for ways to own more data about their clients and target audience, and they are looking for ways that they can harness this "Big Data". There are many issues with capturing data and only using this data to drive marketing initiatives. This is not new, and has always been this way especially when you are analyzing this data in a CRM ...

Advertising & Marketing, News

Snapchat finally starts dabbling with advertising, and people are freaking out

Snapchat Snapchatters in the US probably noticed something different over the course of the weekend. The photo messaging app that boasts over US$10-billion valuation, and 100 million monthly active users just ran its first ad. Under the section, Recent Updates, there appeared a sponsored-labeled post that promoted a 20-second movie trailer for the horror movie, Ouija. Yes, the super scary upcoming horror movie, not a car brand or health insurance: You can choose to interact with the ad by tapping on the post, ...

General Tech

BBC uses Doctor Who game to teach kids how to code

Doctor Who and the Dalek This is really cool, especially if you're a Doctor Who fan. Linking up its longest running show with its new coding initiative, the BBC announced a new Doctor Who-themed game designed to teach the basics of coding to kids. "The BBC has unveiled a computer game called The Doctor and the Dalek, as part of the Make it Digital initiative to get more young people into computer coding," the broadcaster said on its site. The new online game is voiced by current ...

News

Satellites spot Siding Spring comet race past Mars in a rare celestial event

Siding Spring A recently discovered comet zoomed past Mars on Sunday afternoon giving scientists a unique chance to study it. The public also got a chance to watch the event on a live stream by Slooh, an organisation that connects telescopes to the internet, and the Virtual Telescope Project. Siding Spring swung past Mars in a retrograde direction, the opposite in which the planets revolve around the sun. According to Carey Lisse, a senior astrophysicist at the Johns Hopkins University Applied Physics Laboratory, ...

Africa, News

Wikimedia announces winners for Wiki loves Monuments South Africa

Old_Dovecote._Farm_Onverwacht,_(Die_Bos),_Somerset_West. What better way to document all of South Africa's great monuments in one library than through Wikipedia. Wiki Loves Monuments is an initiative by the Wikimedia foundation to documents all of the world's heritage. The South African version of the initiative encourages people to participate and celebrate South Africa’s living heritage by taking photographs of heritage sites and uploading them either via mobile or their computers to the competition website. The winners for this year have been picked. "We would like ...

Social media

Is social media marketing certification important?

certified In order to remain competitive, companies on a global basis are resorting to implementing social media marketing in some form or other. Most organisations are winging it without any clear strategy whilst others are very precise and have a structured approach. Many organisations do not have expertise and look to the market for help. There are many self-proclaimed social media marketing “gurus” or “experts” out there so it is advisable to check out their credentials before you use their services. Here ...

Ventureburn

5 things entrepreneurs can learn from Apple launch events

Tim-Cook-gesting Apple is probably one of the most secretive companies in the world while simultaneously being one of its most popular brands. Its events are also the most glamorous and certainly the most talked-about. What can startups learn from this? Ever since the introduction of the iPhone back in 2007, tech companies have turned their launch events into rock concerts. What Eddie Murphy did for stand-up comedy, Apple did for Silicon Valley. Whether your startup is pitching an idea to a group of ...

News

Twitpic fails to find buyer, will shut down

Twitpic It must've been an emotional past couple of weeks for the staff at Twitpic. First it was shutting down, faced with the weight of legal pressure from Twitter. Then it wasn't, but was instead looking for a buyer. Indeed, the company proudly announced that it had been acquired and would be saved. That however all appears to have fallen through and now, it seems, it's really shutting down. According to an official blog post from the photo-sharing service, it ...

News

Listen to your favourite jam while you tweet with Twitter Audio Cards

twitter-audio-cards Twitter has always been the tool for spreading the news. Whether it's a Tumblr post, an Instagram or an audio track, you're always prompted to link out, away from your timeline. This is starting to change, a little. Starting with the popular audio distributor, SoundCloud, you can now embed audio clips into your Twitter experience. Twitter Audio Card lets you discover and listen to audio directly in your timeline on both iOS and Android devices. Throughout your listening experience, you can dock ...

Apple

Here’s everything you need to know about the software Apple launched today

iOS 8 While most of the attention from today's Apple event was aimed squarely at the new iPads and Macs being launched, there was plenty for Apple's loyal legion of fans to get excited about on the software front too. From a new developer kit for the Apple Watch to a brand new update for iOS and (finally) OS X Yosemite's long-awaited arrival, there was a new breath of software for each of Apple's devices. Watchkit Almost inevitably it took Apple launching a smartwatch for ...

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