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  • Lies, damn lies & metrics — the death of digital media

    Metrics are the most believable of lies. They come pre-packaged with cause and effect, giving us the comfort of feeling our actions have led to an outcome. They are an easy pointer to success, and often become the focal point of a campaign, versus actual success. The ease of creating metrics has pretty much created an industry built on loose association and correlation, hardly ever causation. One of the great deceptions of the digital marketing era is measurability. This would indicate that there is some source of truth being conveyed by the metrics, which in fact there hardly ever...

  • Motorsport mourns as Bianchi, Martinez and Rivas Fernandez pass away: the weekend motorsport roundup

    It has been a very dark weekend for motorsport and its fans. We lost one of the world's most promising young drivers on Saturday, Jules Bianchi, after he succumbed to injuries sustained nearly nine months prior at the Japanese GP. The race that really should've been stopped on lap forty continued while a recovery vehicle was allowed on the circuit. A recovery vehicle that an aquaplaning Bianchi eventually strike. Read more on Motorburn.

  • Here’s who’ll be speaking at Digital Edge Live 2015

    Digital Edge Live, the annual digital marketing trends event, has revealed its list of speakers for 2015. Now in its seventh year, the event will be headlined by Spike Lee, who will be joined by the likes of Dr Michael Wu, the Chief Scientist at Lithium Technologies, Musa Kalenga, Client Partner at Facebook, Brent Shahim, Aqua Founder and CEO, John Gevisser, CEO Gamma Fly, Lucia Maseko Nestlé EMENA Regional Digital Champion and Jason Xenopoulos, CEO of NATIVE VML. “Themed Making Stories, the event seeks to understand how to win the hearts and minds of diverse audiences in the digital...

  • Social media to contribute 13bn transactions to mobile money market

    Mobile payments are a growing force around the globe -- from the sophisticated tap 'n go mechanics of Apple Pay to the continued dominance and evolution of MPesa. One thing we tend to speak less about though is the role of social media in driving mobile transactions. But it could actually be incredibly significant. According to a new report from Juniper Research, social could be a major driver of mobile money transfers, which are expected to increase by nearly 150% in 2015 to more than 13-billion. According to the British research house, a major catalyst for this growth is...

  • Microsoft’s big ad strategy for Windows 10? Babies

    We already know that Microsoft's Windows 10 launch is set to have a little more of the human touch than its previous efforts. On Sunday, the Redmond-based giant gave the first indication of how it plans to do convey that in its advertising. The latest ad for the new Microsoft OS, which launches on 29 July features babies, lots of babies. It's pretty confident in its tone too, predicting that all the kids featured in the ad "will grow up with Windows 10." Given the way iOS and Android have flourished over the past few years, it's fairly safe...

  • Connecting the Karoo: how the internet is changing South Africa’s semi-desert heartland

    Back in the Victorian era of the late 1800s, farm life in the Karoo was hard and isolated. There were great distances between farmsteads, and the families saw each only on special market days and when they held nagmaal gatherings in the local dorpie. So imagine, if you will, sitting on such a farm in the middle of nowhere, with nothing but the same-old-same-old spouse, kids and household help for company. And then you hear, over the veld, the tinkle-tinkle of a heavily laden horse-drawn wagon in the distance. As it comes closer, you see the swaying cast-iron pots, the carefully...

  • Micromax YU Yuphoria review: a future Android One killer

    The YU Yuphoria is the second smartphone offering from Micromax's new sub-brand. It's destined to compete with the likes of the Xiaomi Redmi 2, the 2nd gen. Motorola Moto E, Lenovo A6000, Android One devices, and a bunch of other entry-level smartphones. It offers a metal shell, industry leading hardware specifications, dual-SIM 4G LTE connectivity, and Cyanogen OS powered by Android Lollipop. What more can you ask for as little as US$110, right? Well, more often than not, good hardware specifications don’t result into actual real-world performance in the smartphone industry, so let’s check out how this device performs in...

  • In digital, the idea is not in the execution

    During my final year as an advertising student I attended the now defunct Eagle Awards breakfast. The international judges that year (2000) were David Droga and Steve Dunn. At the time Dunn was the Executive Creative Director at Ogilvy in London and Droga was the global Creative Director for Saatchi & Saatchi. They both showed some amazing creative work that their agencies were producing at the time, but it was something that Dunn said that has stuck in my mind ever since. He said the big idea is what really counts and the art direction is just the icing...

  • Want to beat your competitors online? Focus on magnetic content

    Back in the day, having a website was all that you needed to be seen and succeed online. There were almost no competition for top traffic generating keywords and no other content were available but the content on your website for your target audience to read. Back then, digital marketing was a term not many people had heard about. There weren't a lot of companies using online methods for marketing purposes and of those that did, only a handful understood the rules for getting their website and business ranked at the top of the organic and paid searched results. Much has...

  • Apple’s new iPhone ad is a snarky swipe at its competitors

    Apple has released a new iPhone ad and it is properly passive aggressive. The 30 second spot, released on Sunday, shows off the millions of apps available on the app store, claiming that they turn your iPhone "into just about anything". It's an interesting move, but hardly unexpected given the recent attention Apple's been heaping on the app store. In the wake of WWDC for instance it released a video claiming that its app store is more important than the industrial revolution. Still, the tagline -- "If it's not an iPhone, it's not an iPhone" -- does seem a little obvious....

  • Hackers threaten to release details of adultery site Ashley Madison users

    Hackers are threatening to release the details of millions of Ashley Madison users unless their demands are met. The site, which geared at bringing together people looking for an extra-marital affair, prides itself on facilitating discreet encounters. All of that could however be blown out of the water if the hackers release the user databases, financial records, and private details of the service's owners and 37 million users they are believed to have obtained. The leak, first reported by security researcher Brian Krebs, now appears to have been confirmed by Noel Biderman, the CEO of Avid Life Media (ALM), the...

  • Got a small business? Here are 5 tips to help make it sustainable

    Almost 50 years ago, when Emma Meyer started Auto Number Plates with her now late husband Nico, the couple only had determination on their side. By focusing on the details, the company has flourished -- helping two of their five children open their own small businesses. To this day, 86-year-old Meyer still completes a full day’s work at the shop every day. Here, she shares her insights on how SMEs can attain sustainability: Read more on Ventureburn.

  • Aussie surfer Mick Fanning fends off shark in epic clash of species

    When surfers take on sharks in their natural habitat, it's usually the wave riders who come off second best. Apparently though no one told Australian surfer Mick Fanning that. While Fanning was competing at the JBay Open today, a shark suddenly attacked the surfer, dragging him underwater. In response, Fanning punched the shark before paddling to safety. The Aussie surfer was competing in the finals of the annual competition, held off the waters of Jeffrey's Bay in the Eastern Cape. "I was just cruising, just waiting for my turn, my opportunity," he said. "I felt like I was just about to start moving, start...

  • Nostalgia fuel: 5 reboots of geeky TV shows about to hit our screens

    One of the latest global trends is that of bringing back old shows and movies with new TV shows. These new ‘resurrections’ are a continuation of old storylines, which is a plus for viewers wanting to pick up where things dropped off, though some a few decades down the line. Viewers are already swamped for choice when it comes to television. Fans clamour for new episodes of Game of Thrones, Dr. Who, and The Walking Dead. Even with these ratings-behemoths, studios don't seem to be satisfied with the numbers they're pulling in. Okay, I'm probably being too hard on the...

  • 6 lessons we can learn from Nelson Mandela about dynamic storytelling

    Storytelling that speaks straight to the human heart makes advertising campaigns memorable. Who can forget the BMW ‘Beats the Bendz’ ad campaign shot on Chapman’s Peak Drive with its clever play on words? Or the deliciously bling Kimmy Kool wannabe rapper for the Halls ‘Just Breathe’ campaign? Or any one of Nando’s famously witty and controversially provocative twists of humour? While the science of data and analytics can help create a digital communications strategy, only when it is married to good storytelling will it put a brand on everyone’s lips. Today’s digital strategies need to be rooted in creative...