• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!
  • What does the future of SEO look like?

    Every year you'll find a barrage of content about SEO in that year and what takes to be successful and everything else. Like most of you I subject myself to all these articles hoping to find something that is official and really helpful. Right up to the arrival of Panda, Penguin and Hummingbird, articles covering the new "SEO tactics for year X" were useful. They helped us improve. Post the algorithm apocalypse it’s a little more difficult to make predictions based on what is relevant and what isn’t. The only constant now is that we still try to predict...

  • Cannes Lions Day 2: Marilyn Manson, Snapchat and Airbnb

    You know that slightly uneasy feeling you get when overwhelmed by an excess of choice? Well that’s kind of what my second day at Cannes Lions has felt like, more than ever I realised we are truly living in the attention economy...so many great choices, so little time. My day started off at the “Wake up with the Economist” session, a daily morning gathering of some of the worlds leading marketers to have a casual chat on the beach and deconstruct creativity. Today the Executive editor Daniel Franklin chatted to the heads of marketing at Nestle SA, Mars, and Airbnb. Jonathan...

  • Should SA agencies adopt the ‘lean advertising’ model

    If you haven’t heard the expression ‘Lean Advertising’ yet, and you work in marketing, you soon will. Noted Kiwi adman James Hurman is pushing this notion, building on the ubiquitous proposition of Lean Business developed by management guru Eric Ries. Just as Ries urges business start-ups to abandon lengthy, expensive R&D and to quickly get into the real world of product trial, error, feedback and refinement, so Hurman says the ad industry must change. He wants us to forget about spending “months behind closed doors developing the strategy and creative work... and then testing it with consumers in research environments that...

  • Day 1 in Cannes: Cannespiration and selfie sticks

    Picture an Englishman in 30 degree heat by the beach in the French Riviera surrounded by glamorous well tanned advertising creatives and “the French”….well that’s me right now at Cannes. After seven or so years I have finally made it to the Cannes Lions festival of creativity and find myself writing this whilst looking out at the ocean with a glass of rosé, so excuse any rambling. Cannes Lions bills itself as the largest celebration of creativity -- it’s where the worlds advertising industry gather for a week of inspiring talks, networking, award giving (and the inevitable back patting that goes...

  • Running a lean startup? Here are 9 free tools that could help

    Some entrepreneurs don't have a choice when launching a lean or bootstrapped startup. They may struggle to find financing, but wish to still proceed with their business plan. Whatever the business, outfitting a company can be an expensive undertaking. Office tools can consist of applications, finance, website, and other items -- all of which will help you focus on working on your business model. These nine free online tools can help you achieve a slimmer startup and reduce initial costs. Some of them may require financial input once your usage expands, but most still give away a substantial amount of functionality. Read...

  • Samsung Galaxy S6 Edge review-in-brief: the edge of reason

    A few weeks back, we received the Samsung Galaxy S6 in all it's sparkling glass and gunmetal glory. It was an instant visual hit with the office, and while it wasn't too flash it harboured just enough flair to (dare I say it) outshine the iPhone 6. But that's where Samsung should've stopped. The notion of curving a device's face by shoving a slanted screen on it and releasing it to market is a bold, bold move, especially when consumers are not always ready to take such a huge leap of faith. While it was clear that the company needed to...

  • Here’s how Facebook can help you achieve your business goals

    The need for an effective social media strategy cannot be emphasised enough. Social media is becoming a vital component in any business supporting other marketing and communication campaigns. Did you know that social media within your organisation can be utilised in many different ways than just for marketing purposes? Having a social media marketing strategy that doesn't support any of your business objectives is pretty pointless. Having various social media profiles on the top social media channels just for the sake of having them is also quite pointless. One sure way you can use social media in your business is...

  • Think SharePoint = intranet only? Think again

    SharePoint is a bit like tequila, you either love it or hate it. But if you’ve paid for it, you’ll want to get the most out of it. It’s no secret that SharePoint is the world’s number one intranet platform. Ask most employees and they’ve probably used it in at least one previous company. According to Microsoft, 78% of Fortune 500 companies use SharePoint in some way. It’s a powerful tool for content management and collaboration. But challenges around proper management, customisation and user adoption, have led some commentators to conclude that on-premises SharePoint is dying. Microsoft disputed this in a recent...

  • Taylor Swift takes on Apple Music, stays winning against music streaming services

    Taylor Swift is on a roll. After winning a victory against Spotify, Swift's taken on another big music streaming service in the shape of Apple Music. And by the looks of things, she's won again, for now. Here's what Swift said in an interview with Yahoo when she was taking on Spotify: “The landscape of the music industry itself is changing so quickly, that everything new, like Spotify, all feels to me a bit like a grand experiment. And I’m not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists,...

  • Snapchat wants you to know it’s very, very serious about ads

    This has an air of inevitability about it. Snapchat founder Evan Spiegel has released an infomercial aimed at showing advertisers just how serious it is about advertising. The ephemeral social network first started dabbling with advertising late last year, causing some fairly some of its users to freak out. Since then, it's made a number of strides in appealing to advertisers. And now Spiegel wants you to know that Snapchat's ads are better than everyone else's. Why? Well, for the most part it seems to boil down to the fact that they fill up the entire screen. In all...

  • Twitter launches two new features, more for commerce than user experience

    Twitter has been doing a lot lately and its latest move involves testing two new features. One of the features is product and place pages and the other is product and place collections. Both features, Twitter claims, make it easier for users to discover rich and relevant content about products and places on Twitter but something more sinister is afoot here. Twitter has been trying to find ways to make money and this move is more inclined with that goal than easing user experience. Amongst the initial pool of influencers and brands are musicians like Amanda Palmer, Ariana Grande, Demi Lovato, Cody...

  • Wearables and the elderly: developing usable tech for technophobes

    Despite still being in its infancy, wearable technology is beginning to grow old – fast. With many of us feeling uneasy beyond an arm’s reach of our mobiles, and an increasing number spending over eight and a half hours a day on smartphones, it begs the question: what additional benefits does wearable tech really provide? The perceived notion of improved health and fitness, provided by wearables like Fitbits, are seemingly eradicating when considering increased usage of smartphones – above the average amount of time spent sleeping – is disrupting night patterns. Surely adding a new device only provides further...

  • 7 massive ways mobile has changed brand awareness on social

    Back in 2013, Twitter indicated that about 60% of its active users, who are over 200 million, access the platform through a mobile device. Google has also indicated that a huge chunk of its users are on mobile devices. Perhaps this is the reason mobile friendly sites from April 21, 2015 were to start ranking better in Google. Obviously, every huge and small business is realising how important mobile device users are and the future of web usage will be theirs. Social media use on mobile comes with a lot of benefits. You don’t need diverse types of...

  • Battlefront to Mass Effect: Wiehahn’s top 5 must-play titles from E3 2015

    Each year for the last decade this annual event has provided Earth's digital pilgrims with a wonderland of gaming thrills and chills. 2015 has certainly not been any different and has shown us that the near future of gaming is looking pretty damn brilliant. Now of course there is no way of forming a definitive "Best E3 Games" list so consider this my, the author’s, semi-biased list of best games revealed at E3 2015. As always we would love to hear from the readers. Do you agree with this list? What would you rate as the best games from this year’s E3? Read...

  • Why it’s so important for startups to nurture leaders from within

    One of the greatest challenges for a startup founder is growing the startup into an organisation that is far beyond his own strengths and limitations. It can be sometimes difficult to part with responsibility when what you’re responsible for, has become an integral part of you. That’s when you find you need to hand over responsibilities to people you trust and more importantly, people who can do what you do: lead. But to be able to identify leaders, there are certain things you need to keep in mind. There are qualities that are common to all leaders like communication, team...