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      Incisive reviews for the gadget obsessed
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      Digital industry jobs for the anti 9 to 5!
  • Top 10 factors to consider when choosing a gaming PC

    A good high performance gaming PC can be a big investment. It’s not like the console market where everyone gets the exact same build to run the same games the same way. Choosing the right gaming system for your needs requires more thought. The nice thing is that you actually have a lot of control over your experience and your end product. Before you make any final decisions on your next custom gaming PC though, there are a lot of factors you should consider, just to make sure your investments pays off. Read more on Gearburn. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var...

  • 3 Things Facebook wants you to know about advertising

    With the release of a new tool, built in collaboration with, Datalogix, Facebook reckons it can change the way people look at online campaigns. Advertisers, it says, should forget about the number of clicks their ads get and instead focus on how many people they get into their retail spaces because of them. Using the tool, Facebook conducted a study of 50 ad campaigns, releasing three key findings: 1. Impressions create value Ninety-nine percent of sales generated from online branding ad campaigns were from people who saw, but did not interact with, ads— proof that it is the...

  • Judge lifts ban on Galaxy Tab 10.1

    It seems Judge Lucy Koh has had a change of heart and is lifting the ban on the Samsung Galaxy Tab 10.1 in the United States. The Judge had granted the preliminary injunction to Apple in June based on the likelihood that a jury would find that a specific Apple design patent had been infringed. As it turned out this was the only product they felt Samsung didn't infringe. "The Court agrees with Samsung that the sole basis for the June 26 Preliminary Injunction was the Court’s finding that Samsung likely infringed the D’889 Patent," Koh said in her...

  • Nando’s reminds South Africans to take pride in knowing their ‘national anthem’

    If you love your country, you know its national anthem off by heart. That's a given. But if you're in South Africa there are two 'national anthems' you should know. The first is Nkosi Sikelel' iAfrika -- the one played at sporting events and official functions. The second tends to be reserved for parties, when everybody's had a few beers. It's kwaito artist Mandoza's Nkalakatha and absolutely everyone knows it. At least that's what fast food chicken franchise Nando's seems to think: The ad is part of its #25Reasons campaign. The campaign, in celebration of the chicken...

  • YouTube to livestream US presidential debates

    America's political kudos might not be at its highest point right now, but the world's eyes will still be on it in the run up to its presidential elections. Keeping an eye on the developments in the run up to November just got a little easier, courtesy of YouTube. The video-sharing service will be livestreaming four televised debates between US President Barack Obama and Republican presidential nominee Mitt Romney. Once the debates are over, YouTube has also promised to keep full-length recordings of the debates as well as highlight clips on its YouTube Elections Hub. In addition to the...

  • Facebook tells advertisers to forget the clicks

    Forget the clicks, they only tell half the story. That's the message Facebook is preparing to send out to advertisers as it unveils new data to show that its advertising mechanisms do actually work. According to Reuters, the world's largest social network will point out that the number of clicks, the metric currently most employed for measuring the effectiveness of an online campaign, is flawed and doesn't tell the whole story. It will tell brands that they should instead focus on putting out better campaigns. Facebook argues that fewer than one percent of in-store sales related to a...

  • Iran: You can have Gmail, but YouTube’s still a no no

    Iran has lifted its restrictions on Gmail less than a week after implementing them but reportedly to place even stricter curbs on YouTube. AFP reports that Abdolsamad Khoramabadi, the secretary of an official group tasked with detecting internet content deemed illegal, had said in a message last week that "Google and Gmail will be filtered nationwide... until further notice." According to Reza Miri, a member of the telecommunications ministry committee tasked with filtering the internet in Iran, however, the outage was as a consequence of the country's government trying to up its censorship of YouTube: "Unfortunately, we do not...

  • mPowa beats Square to Africa in multi-million dollar deal with FNB

    This is big. Square competitor mPowa will launch its payments device in South Africa after inking a multi-million dollar deal with banking giant FNB. The deal is the first for the UK-based company, which is now offering its mobile card reading device as a white label solution. While the exact terms of the deal are unknown, mPowa says that it is in the “multimillion pound” range. Under the terms of the deal, FNB will integrate mPowa's hardware into existing merchant services (which also include mobile GeoPayments), with its own branding. Read more on Ventureburn. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • Exactly how much social media is enough?

    One question I'm often asked by clients is "How much social media is enough?". In reality, there's a fine little line between not using social media enough and missing great opportunities to connect, and overusing it by spamming your target audience. So where do you draw the line? Creating an optimised social media strategy to ensure a more efficient work day while still engaging with your target audience can help you get the most out of your campaign and manage your time on the social web. The best way to get started managing the time you are spending is by...

  • How tech is changing the cinema experience

    Audiences have been enthralled by moving picture shows for over a century. Nothing captivates us like living vicariously through the lives of heroes and anti-heroes. We love to take journeys with them as they save the world and romp towards the horizon with a beautiful princess in tow. As social influences grow and cinematic technology advances, cinema power-players have sought to bring us closer to being a part of the action. D-Box motion seats are the next step in the evolutionary process of bringing cinema to life, or breathing more life into cinema, depending on how you look at...

  • Could your Klout score land you your next job?

    There's quite a bit of controversy over an advert put by Salesforce for a community manager whose qualifications include having a specific Klout score. I'm surprised it's taken this long for companies to officially mandate that some jobs require a certain level of community influence. In February 2006 I wrote: A job advertisement from the future . . . Wanted: Head of Corporate Communications for a fast growing Silicon Valley startup. Competitive salary and stock options. Candidates must have a Google Page Rank of at least 5. And/or an Alexa rank of at least 750 000 or better... At the time there...

  • Asus N76 review: monster sound from a high-end laptop

    When we talk high performance laptops, Asus always comes to mind. And the new Asus N Series N76 laptop is a beast. Not only does it have spectacular performance and an awesome display, the sound that this monster produces can only be described as amazing. We all know that laptop design hasn't been really groundbreaking recently. Every laptop out there looks strikingly similar to the next with aluminum bodies and black bezel displays. And let's not forget those Chiclet keyboards. Read more on Gearburn.var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • Baidu to pump 25% of R&D budget into mobile

    Looks like Baidu is taking its promise to dominate the Chinese mobile space pretty damn seriously. The Chinese internet giant announced that it would be spending 25% of its research and development budget on mobile. For an idea of just how big an investment that is, it's worth bearing in mind that smartphones make up less than 10% of Baidu's revenue. “Exactly when it will become a material source I don’t know,” Baidu CEO Robin Li told the China 2.0 conference at Stanford University. “I’m in no hurry to figure that out because we know there’s lots of room...

  • Wait, Simon Cowell and will.i.am are on the hunt for the next Steve Jobs?

    Simon Cowell is looking for the next big tech entrepreneur. Why am I not surprised? The music producer and former American Idol judge has set his sights on the tech industry, reports The Sun. The show will be based on the same premise that Cowell's current show, The X Factor, and will see the veteran music industry heavyweight team up with American rapper, will.i.am. "We’re working on a project called X Factor for Tech — and it’s going to be out of this world," said the rapper. Read more on Ventureburn. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • Russia’s Yandex joins the browser wars

    Yandex owns the Russian search market and now it's looking to stake a claim in the browser wars. The company today announced the launch of its own browser, simply called Yandex browser. "Cloud-based browsing is a next-generation answer to the challenges of the modern internet," said Arkady Volozh, CEO of Yandex. "To make the internet experience faster, easier and safer for everyone, we have built a cloud-based browser that integrates the best of our products and services and is open to other web developers." The browser is built on the WebKit engine, which is also the basis for Safari and...