Gearburn

Water-proof, life-proof: the Motorola Defy+ [Review]

When I first saw the Motorola Defy+, it was sitting in a glass of water. The poor phone hadn’t even been in the office for five minutes and it was already being tested to see if all of this “water tight” PR propaganda was true. It wasn’t immersed a meter deep for half an hour -- its advertised tolerance threshold -- but it survived nonetheless. Considering the fact that I’m still a bit upset that my last laptop was fatally ...

News

LinkedIn buys Slide Share for $118m

Professional social network LinkedIn has bought out slide-hosting service Slide Share for a just under US$118.5-million. In a release to investors, LinkedIn confirmed the acquisition saying that the deal would be a “combination of approximately 45% cash and approximately 55% stock”. The professional network appears to have made the purchase in a bid to get hold of some of Slide Share’s features, particularly considering the release highlights the “nearly 7.4-million presentations hosted by Slide Share are embedded across more than ...

Emerging Markets, Mobile

Indian mobile web set to overtake desktop usage, bucking BRICS trend

Mobile web usage looks set to overtake desktop usage in India by the end of the year. Source: StatCounter Global Stats - Mobile vs. Desktop Market Share THe latest numbers fromStatcounter show that online desktop usage is plummeting at almost exactly the same rate as mobile web usage is surging. That large numbers of Indians are using their phones to go online isn’t surprising when you consider the prohibitive cost of broadband, and the relative affordability of phones in ...

News

More Yahoo drama: Educational inaccuracy for CEO Scott Thompson

As if Yahoo didn't have enough issues. The internet company released a statement staying that its board will be "reviewing" why inaccurate educational information was included in CEO Scott Thompson's bio, reports AllThingsD. On Yahoo's website and the company's regulatory filings, it is stated that Thompson has a degree in both computer science and accounting from Boston-based Stone Hill College. It has been revealed however that Thompson doesn't have a degree in computer science from Stone Hill just a Bachelor’s of ...

News, Twitter

#MayTheFourth be with you: our favourite tweets

Look, as much as we'd like to pretend that Star Wars is still a geeky niche franchise, it's become a cultural phenomenon. Nonetheless, there are still a whole host of geeky things related to the space epic. One of those is deeming 4 May "Star Wars Day" (if you don't understand it, you're not a real fan). In celebration of Luke, Yoda, and Darth, we decided to grab some of our favourite tweets: Death Star PR can always ...

Video

The Amazingly dark Spiderman: New trailer drops

Peter Parker is back and he's on quest for truth. These superheros always seem to be. Columbia Pictures has released the latest trailer of the geeky superhero with spidey senses. It's dark, pretty dark. I think big chunk of the movie might have taken place at night, it's so dark. The story of course follows awkward teen and slight social outcast Peter Parker as he tries to unravel the mystery of his own past and winning the heart of his ...

News

Zynga wants users to draw brands on Draw Something

So, you’re on of the masses who love Draw Something. Would you still love it if you had to, say, find yourself drawing an Apple logo, or the McDonald’s arches? If the game’s new owner Zynga has anything to do with, that may well be what you find yourself doing in the near future. The social gaming giant wants companies to start paying to have their names or products they sell featured in game. According to AdAge the new revenue ...

Video

Steve Jobs plays FDR in long lost ’1984′ sequel [Video]

Apple’s '1984' campaign is one of the most iconic in advertising history. It launched the perception that Apple computers were for rebels. It was always assumed that it was a one-off, until now... It turns out the campaign had a sequel. Rather than freeing the slavish drones of an Orwellian style Big Brother, however, the ad features Apple in the role of heroic American forces liberating Europe from evil. The enemy is, of course, still IBM. Oh, and get this, ...

Advertising & Marketing, Social media

6 very good reasons advertisers should pay more attention to women online

women When one looks at social media, today it seems more appropriate to take gender into consideration than age. The digital landscape seems to have eliminated generational boundaries, but how do the genders compete in this space? After looking at a recent research report published by Nielsen, it’s glaringly obvious that women are making their mark and staking their claim in what used to be considered a male driven territory. A force to be reckoned with Looking at the numbers, it seems ...

Mobile, Startups

Mobi.lity — A lifeline for railway commuters

metrorail When civil engineer Justin Coetzee took a position as a public transport planner, he decided to leave his car parked at home and started taking the train to work in the morning. His daily route opened his eyes to the inconsistency of railway transport in his hometown of Cape Town, and in South Africa as a whole. The given timetable is unreliable. Commuters do not know when they will get to work or arrive home, nor are they privy to ...

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