iPad

Top 11 free must-have iPad apps for 2010

ipad As we all know by now, Apple's iPad has launched to resounding success, with 4.19-million units sold in its fiscal 2010 fourth quarter. Steve Jobs has promised consumers the future in their hands today. Users can have everything from the New York Times to the complete works of Shakespeare all on one gadget.There are already a few hundred thousand apps, for all sorts of uses in the App Store, but in our opinion, these are currently the best free ...

News

WikiLeaks faces second cyber-attack in three days

WikiLeaks used its Twitter account on Tuesday to reveal that it was under a new cyber attack, just three days after a similar incident which occurred as the website began releasing secret US diplomatic cables."We are currently under another DDoS attack," WikiLeaks said on its official Twitter feed.DDoS stands for distributed denial of service. Classic DDoS attacks occur when legions of "zombie" computers, normally machines infected with viruses, are commanded to simultaneously visit a website.Such a massive onslaught can overwhelm ...

News

Chinese Twitter clone Fanfou makes a comeback

fanfouFanfou, a Chinese Twitter clone that was shut down by authorities last year amid fears it was fanning unrest in the country, has apparently resurfaced.Fanfou, which is widely believed to have been the first Chinese provider of such micro-blogging services, was restored last Thursday, the Beijing Evening Post reported.Fanfou had more than one million users before it was forced to go offline in July last year during a government crackdown on social networking after deadly riots in Urumqi, capital of ...

Facebook

Facebook revisits confusing promotions rules for Pages

facebook Facebook is revisiting its promotions and competitions guidelines for its wildly popular Pages functionality.Facebook Pages are effectively mini-websites within the social network used by companies to tap into the social graph.Running competitions and promotions on Pages has become an increasing source of mystery and obfuscation for companies, which has most likely prompted this latest set of changes by Facebook.Facebook sales representatives have been emailing key clients informing them that the new changes are afoot, namely:Previously, promotions and terms and conditions ...

Advertising & Marketing

Nando’s CEO ad: Great fun, but is it effective?

nandos-ad I love the Nando’s CEO campaign, but it’s still an old school advertising campaign in the 'interrupting the viewer' model. There is no doubt that it's witty and clever and it uses multiple channels effectively, but I am not convinced that it will retain appeal after the initial reaction from viewers.I have always been a fan of opportunistic advertising, and I love the new Nando’s viral ad. In tried and tested Nando’s style, it makes sure that it will be ...

Advertising & Marketing, Social media

The social media consumer: How to complain, and be heard

social media Congratulations. You can now make your voice heard via Facebook or Twitter, and tell your least favourite companies exactly what you think about them. But does that give you the right to be rude and obnoxious? Do you even realise that there are real people who have to respond to your "input"?It seems that consumers everywhere have suddenly hit the end of the year 2010 and woken up to the power of social media. Brands routinely make the news because of ...

Google

EU announces antitrust probe into Google

Google received the news on Tuesday that it was to be the subject of an antitrust probe by European Union competition watchdogs. The Commission intends to investigate whether the internet giant abused its dominant position in the online search market."The European Commission has decided to open an antitrust investigation into allegations that Google Inc. has abused a dominant position in online search," Brussels watchdogs said in a statement.The action "follows complaints by search service providers about unfavourable treatment of their ...

Twitter

Celebrities abandon Twitter for a good cause

dead-twitter Do not be alarmed if you cannot find your daily dose of high-flying celebrity on World Aids Day, the 1st of December. There is nothing wrong with your Twitter feed, and your Tweetdeck is working fine. But celebrities like Lady Gaga, Justin Timberlake and Alicia Keys are abandoning Twitter until US$1-million has been raised for the charity Keep A Child Alive.According to PCMag.com, the celebrities will post tongue-in-cheek "last tweet and testament" videos in which they'll be lying ...

Google

Click to Call: Google releases another innovative advertising tool

mobile-ads With over 97% penetration of mobile phones in South Africa and almost 9-million people capable of surfing the web on their phones, it is only natural that marketing via the mobile phone is on the rise. With this hefty number of surf-capable mobile users comes an even heftier proliferation of mobile devices with different specs, making it a challenging environment for meaningful engagement between users, brands and their products.Google, for example, has recognised that the user experience across such a ...

News

WikiLeaks’ next bombshell could ‘take down a bank or two’

In an interview with Forbes magazine WikiLeaks founder Julian Assange has claimed a fresh "megaleak" will target a major US bank "early next year".Speaking to the magazine, Assange said that he was ready to unleash tens of thousands of documents that could "take down a bank or two".Comparing the documents to the emails that exposed Enron's dealings amid its collapse, the controversial Australian said an existing "big US bank" was the subject of a pending data dump.Asked about any future ...

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