Social media

What the hell is social business anyway?

business ipads Is social business just another term competing with other faddy social trends (Social media, social networking, social media marketing, social CRM...the list goes on)? Or is there really some substance behind it? How do we start making this concept work and do we really understand it? The thing that business and business owners need to remember, regardless of their size and their market, is that times change and people change. So as baby boomers give way to millenials and the digital ...

Startup news

Crowdinvest, ‘worlds first crowd sourced investment platform’, launches

Any new startup, scratch that, any business should be solving the universal issue of “what problem can my company solve?” Crowdinvest, a venture by three ambitious Cape Town locals aims to address the need of the burgeoning startup in a distinctly un-Kickstarter like way. How so? By crowdfunding projects through social networks, word of mouth and whatever else fits the bill. Anton Breytenbach, Jay Thomson and Jaco van der Bank are the trio founders behind Crowdinvest. Breytenbach is the CEO, Thomson ...


How to lockdown your Facebook profile in seconds

FB Privacy Worried about Facebook security? Sick off all those annoying apps pestering you for things you really couldn’t give less of a damn about? Fear not, there is a solution. Storify marketing director Jeff Elder has put together a nifty chart explaining how easy it is to manage how much access your friends’ apps have to your personal information: If you’re one of those people who think that Facebook having all that information on you isn’t an issue then hey, completely ...


Chinese web powers vow to clamp down on rumours

Three of China’s biggest online players are vowing to clamp down even further on false rumours being spread online. Search giant Baidu, along with social titans Sina and Tencent promised to guard their platforms more carefully after people started speculating about a potential coup led by security chief Zhou Yongkang. The coup rumours themselves were fuelled by a rare public scandal in which rising political star Bo Xilai was dismissed as a Communist Party chief. Authorities responded by shutting down ...

Social media

Lessons from Facebook’s Instagram deal: Screw accountants, trust social

Social Networks Accounting be damned! Valuations and the science of accounting can never justify the pricing decisions of the new internet gods. What’s a billion amongst friends, a billion US dollars that is? Plenty will be written about why Facebook bought Instagram for that sum. As a Chartered Accountant the right side of my brain is feeling a little battered. Where is the return on investment, ROI, where are the valuations that make sense? Stepping back for a moment, is the ring ...


Why Facebook stumped up $1bn for Instagram

To paraphrase the punk band Anti Flag, 1-billion dollars “could buy a lot of bling”. Or, if you’re Facebook, it could buy you Instagram. But why did the world’s largest social network splash out so much for the photo-sharing app? Is it because it’s so addictive? Has Facebook suddenly got penchant for vintage photo filters? Or is it more interested in digging its claws into the info Instagram has on its 30-million plus users. According to tech research company Ovum, ...

Emerging Markets

Emerging markets are killing when it comes to mobile social networks

Instagram’s a pretty big mobile social network. A user base now sitting somewhere north of the 30-million mark is nothing to be sneezed at. Thing is, big as Instagram is it’s nowhere near the biggest. In fact, emerging markets are killing when it comes to mobile social networks. Around half of the world’s top ten mobile social networks don’t have developed countries as their home bases. That’s according to social media consultant Tomi Ahonen who has compiled a “preliminary” ...

Advertising & Marketing, Emerging Markets

5 Ways to grow your email list to tap into emerging markets

'@' mentions I’m sure you’ve heard the term BRICs and the hype surrounding these and other rapidly developing emerging markets. Your company may already be doing business with companies in these countries, or thinking of entering them. They can offer great return on investment and growth to businesses in saturated, mature and post-recessionary markets. Internet penetration is growing at an extraordinary pace in these markets which makes it easier for marketers to reach companies and contacts via online marketing. Email marketing Email ...

Blogs, Mobile

Top tips for taking your blog mobile

Blog It’s time to take that last step and go mobile. Your competition is already there with nice, neat, accessible and entertaining blogs. Just because you’re online doesn’t mean your readers are compelled to visit you from their smartphones. You have to make it simple and enjoyable for them. Why go mobile? There is a reason people use mobile apps instead of opening clunky browsers on their phones and looking up information as they would on a desktop computer. People turn to mobile ...


Waze: the app that saves you from traffic and fines [Review]

Let’s be honest: I drive a car. I hate traffic. I get lost a lot. So when I heard there was an app that combined GPS navigation with traffic updates, it was installed on my phone within the hour. I was willing to try anything. Fortunately, as it turned out, Waze is actually pretty darn good. What is Waze? Waze is an app for iOS, Android, Blackberry, Windows Mobile and Symbian -- basically, pretty much everyone with a GPS function on their ...






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