News

Is the Middle East the next great mobile ad frontier?

So, you’re in the mobile advertising game, but things are starting to seem a bit crowded in the countries you operate in now. Where should you set your sights next? As it turns out, the answer might be to head East young man (or woman), but not too far East. The results of a new study by a mobile advertising network called Plus7 suggest that the Middle East may well be set for a mobile advertising boom. The study is ...

News

Sina’s anonymous citizen reporting site launches, mysteriously disappears

Sina is responsible for running some of China’s web properties. The Twitter-like Sina Weibo and its native blogging service are immensely popular. Hardly surprising then that its decision to launch a citizen reporting platform should make headlines. The thing is, it’s not making headlines because it’s wildly popular, but because it disappeared just moments after launching. The site, called Baoliao is meant to be an anonymous news reporting site. Along with a number of stories reporting on its launch it has, however, ...

Startup news

Stand a chance at receiving expert startup mentoring

Running a startup is tricky: you have way more work than you would in an office job without any of the safety nets offered by a big corporate. You need all the help you can get. That help couldn’t come in a much better package than seasoned UK-based startup mentor Permjot Valia. Startups attending the Startup Acceleration Workshop at this year’s Net Prophet conference will have the opportunity to spend time with the CEO and founder of Help with ...

Social media

5 Tips for making sure you don’t screw up your social media strategy

social media It’s simple. Any brand or business that has previously made use of traditional marketing techniques needs to make the transition into the social media space. People now have the control over how, when and where they make purchase decisions, how they communicate and engage with brands as well as how they influence others' feelings or perceptions about a brand. Social media plays a pinnacle role in terms of helping companies get into their consumer's mindset, understand how they want to be communicated ...

SEO

7 of the dirtiest tricks SEO agencies can pull

SEO We have all heard the terms “black hat” SEO and “white hat” SEO; but what exactly are some of the downright nasty tricks that SEO practitioners can pull? How can we safeguard ourselves against these unscrupulous vigilantes? Let’s start with a generally accepted definition of what constitutes Black Hat SEO techniques. Simply put, Black Hat practices are those which: Generally contravene the search engine rules and regulations Create a poor user experience Unethically present content different to users and the search engine spiders The following ...

Social media, Viral videos

Hunting Kony: Reporter answers questions on Reddit

kony2012 Following the recent "Kony 2012" campaign by non-profit organisation Invisible Children, Newsweek reporter, Scott Johnson traveled to Uganda in search of Joseph Kony. On his return, Johnson took to Reddit to answer questions about his trip and the campaign. Kony is the head of the Lord’s Resistance Army (LRA), a group engaged in a violent campaign to establish theocratic government based on the Ten Commandments throughout Uganda. The LRA says that God has sent spirits to communicate this mission directly ...

Online journalism, Online media

When did tech journalism become about scooping product specs?

innovation journalism Why has tech reporting become such tedious product journalism? Why are reporters trying to scoop each other on news that is essentially a spec sheet about a mass-produced product? Why are we reading about products as a news story and not in an ad? When I look at the tech press it is heavily focused on product reporting; about gadgets, features in apps or online services, and details about underlying technologies in software, hardware, and the internet. Product launches, especially by industry heavyweights ...

News

Designer of viral Steve Jobs silhouette image lands Coca Cola deal

Steve Jobs kid Coke Logo Hey, remember that kid who designed the iconic Apple logo incorporating Steve Jobs' silhouette after the tech icon’s death? He’s back. Hong Kong-based design student Jonathan Mak Long has designed a new logo for Coca Cola, after being approached by Ogilvy China. As Mak explains on his Tumblr account: If you are in Shanghai, you may come across a poster I designed for Coca-Cola. The Chief Creative Officer of Ogilvy China got in touch with me, and offered me this amazing ...

News

VCs, tech incubators get on board with Twitter’s patent agreement

The tech industry has reacted positively to Twitter’s innovative patent agreement, announced earlier this week. The Innovator’s Patent Agreement, informally referred to as the IPA, is effectively a promise by the company to only use its patents defensively. It also promises that it will “not use the patents from employees’ inventions in offensive litigation without their permission”. According to The Next Web, big VC companies including Union Square Ventures, Spark Capital and SV Angel have already signed up to the ...

Ecommerce

Online shopping on the rise: Price, convenience, security key

Online Shopping According to the latest MasterCard Worldwide Online Shopping Survey, online shopping has increased significantly and continues to show potential for growth, with price, convenience and security key factors to consider making a purchasing decision. The survey revealed that even in an emerging market like South Africa shopping online has steadily increased over the past two years, with 58% of respondents in a survey of active internet users saying that they use the internet for shopping. This is an increase from the ...

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