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  • What viral videos can teach us about building a brand

    Many forward-looking companies are having huge success integrating YouTube into their social media strategy. Besides just engaging on the YouTube platform itself, brands can integrate other networks by creating conversations on Twitter or forming communities on Facebook, all tailored around the YouTube video. One example of this is Orabrush. The campaign's a couple of years old, but the lessons are still there. To start off with you have to watch the video: What started off as a bit of a dud product on a lesser known low key shopping channel became the brainchild of (student at the time) Jeffrey Harmon....

  • Is secondary market trading to blame for Facebook’s IPO jitters?

    There are thousands of articles dissecting the reasons why things went bad for Facebook yet none have mentioned the role of secondary markets. In these private stock exchanges, Facebook was trading at around US$42 a share in the weeks before the IPO. Interestingly, Facebook set the opening price at US$38 hoping for about a 10% pop on the first day, which would bring it up to US$42 at close. Since secondary markets are the playground of accredited investors, it's "smart money," and much of it institutional, it would be a fair assumption by Facebook that a $38 price was in the...

  • Mark Zuckerberg adds cameo in Chinese police video to list of achievements

    Facebook may be banned in China, but that's never stopped its founder and CEO Mark Zuckerberg taking time out to visit the Asian superpower. On his last visit, he and Priscilla Chan even managed to make a cameo appearance in a documentary about the Chinese Police Force aired on national TV station CCTV. The newly wed couple appears at (0:29) walking behind two members of the police force. According to The Next Web, the appearance came when the two were visiting China in March and is totally random. According to Chinasmack, many users on China's immensely...

  • Sina Weibo’s new user rules come into effect

    China's massively popular social network Sina Weibo's new user regulations come into effect today. The rules, which effectively censor free speech were announced a couple of weeks ago. They are largely thought to have been drawn up on the back of pressure from the Chinese government. Authorities have been cracking down on social media in recent months for spreading what they call "false rumours". The regulations mean that: Users have the right to publish information, but may not publish any information that: 1. Opposes the basic principles established by the constitution 2. Harms the unity, sovereignty, or territorial...

  • Sweden claims victory over SA in startup pitch battle

    A group of Swedish startups won the first ever international 'city versus city' pitch battle on web TV series This Week in Startups, beating out a group of South African startups in doing so. The show, which is hosted by US angel investor Jason Calacanis and Skweal (a real-time customer review service) CEO Tyler Crowley lays claim to 100 000 viewers every episode. The show saw three top Swedish startups competing against three Cape Town-based South African startups. The three Cape Town-based startups were chosen from a group of 10 or so who pitched to a small local audience...

  • ANC calls for boycott of City Press, Twitter users protest

    South African citizens have taken to Twitter to support City Press after the ruling party called for a boycott of the newspaper. The name of the national paper, which published photographs of the controversial 'Spear' painting featuring president Jacob Zuma with his genitals exposed, trended on Twitter today as users voiced their opinions on the saga. City Press's front page

  • 72+ of the best social media campaigns worldwide

    Social media campaigns are big business. In fact, social research company Hubspot estimates that some US$3.08-billion was spent just on advertising on social networking sites in 2011. And although quite a bit has been made about General Motors (GM) pulling a chunk of their marketing budget from Facebook, the fact is the company is still committed to spending US$30-million a year just on Facebook campaigns. They work too. A recent study by research company Millward-Brown showed that there was a direct correlation between how successful a company is and how well it uses social media. Research from eMarketer meanwhile suggests that...

  • Life after Mashable, one sci-fi novel & a mysterious startup: Q&A with Ben Parr

    Famed for his prolific commentary on social media and tech, Ben Parr was a key member of the Mashable team, an award-winning social media and technology news site, for three years before his axing in 2011. The former editor-at-large, who refuses to go into details about why he was asked to leave the company, now pens a weekly column for CNET, another technology news site. He was recently named the coolest social media geek in Silicon Valley by SF Weekly, a San Francisco-based weekly newspaper. The 27-year-old American technology journalist and entrepreneur has been busy since leaving Mashable. He completed his first...

  • 24 must-have widgets for your blog

    One of the best features of blog platforms is that they’re so customisable. Through plugins and widgets, you can easily add handy sharing capabilities, lists of recent posts, a live Twitter feed, whatever you like -- adapting your design to your needs, setting it apart from the competition and making it distinct. Here’s a look at some of the coolest WordPress and Blogger widgets out there, to help you spice up your blog with the features that are right for you. For WordPress Better Recent Posts Pro Enhanced way to list recent posts in a widget, complete with control over which posts...

  • Facebook rolls out promoted posts: Goodbye Edgerank limits

    Facebook is rolling out its new innovative advertising medium, called Facebook Promoted Posts for Facebook pages. If you own a Facebook page you can now promote your status updates to your fans, forcing them to see it in their newsfeeds. Facebook works with an algorithm called Edgerank, which determines who sees status updates from Facebook pages. Normally only a limit number of your fans are reached with a new status update. With promoting posts you now can guarantee a number of fans to see your updates. What does this mean for businesses that have Facebook Pages? This means you no longer have...

  • Is Facebook looking to buy Opera?

    Things could be about to get even more interesting at Facebook HQ. The social networking giant is rumored to be eyeing a takeover of Norwegian mobile and desktop browsing company Opera. Tech news site Pocket-lint cites a "man in the know" who says that the social networking giant is looking to expand into the browsing space in order to give it a fair go at the like of Google, Microsoft, and Apple who all have their own browsers. It says the browser would allow you to "keep up to date with your social life from in-built plug-ins and features...

  • Between: the world’s most popular private network for couples

    If you are among those who think social networking is becoming too noisy and intrusive, then there is a solution. It's a private social network that allows you to communicate with your partner in a private, intimate way. No it's not Pair. In fact, it predates the cutesy social effort that's been grabbing headlines in the tech press. Between is an app developed by South Korean startup VCNC. It provides a quick chat option between couples, as well as photo album and messaging functions. Although there are other similar apps gaining popularity, it is by far the most successful...

  • SA to host majority of SKA: Twitter celebrates

    The Square Kilometer Array (SKA) of telescopes is to be split between South Africa and Australia and New Zealand. That's according to an announcement made by the nations belonging to the SKA organisation at an airport in Amsterdam today. The 1.5-billion Euro project has massive financial and tech implications for both countries. As we've previously pointed out, in order for the 3 000 radio dishes to operate effectively in real-time, they will need some pretty impressive networking and processing power. They will, after all, be looking at the early Universe, testing Einstein's theory of gravity and searching for alien intelligent...

  • Extra shares could spell more bad news for Facebook’s Wall Street gamble

    Facebook's IPO is considered a failure in that the share price was too high to attract retail investors. There's more bad news. More than 1.7-billion shares owned by insiders, such as employees, etc, will be "unlocked' over the next six months and will be eligible for trading. That's a huge overhang considering that Facebook floated 421-million shares in its IPO. It's equivalent to an additional four Facebook IPOs. The largest block of shares, about 1.3-billion, unlocks in six months time. Also, the late November unlock date means that shareholders will have just a few weeks to sell shares for tax reasons, and...

  • SpaceX’s Dragon spacecraft captured successfully by ISS

    History has just been made. Space X's Dragon Capsule has docked successfully with the International Space Station. It is the first privately built spacecraft in history to do so. After launching earlier this week, the spacecraft gradually made its way to the space station, eventually flying in formation with it. Before the Dragon docked, it turned its engines off, signalling that it was ready to be brought in on the space station's robotic arm. Here's the moment it happened: After the ISS' robotic arm captured the craft, Astronaut Don Pettit said, "Looks like we caught a Dragon by...