Advertising & Marketing

10 Response management tips for email marketing

emailcampaign2_zToday's B2B and B2C communicators are subject to a daily digital bludgeoning of email queries. In the years before email became popular, senders shouldered the burden of mail. The writing and mailing of a letter was a lot of work, and each new addressee meant more postage; so businesses and individuals needed to be more thoughtful and specific about whom to send things to.Since cost-effective sending to an infinite number of people is now a reality, every little impulse ...

Gearburn

Warhammer 40 000: Space Marine — A dumb game for smart gamers?

The Warhammer 40 000 series has a go at a next-generation console title. But what does this mean for diehard fans of the series and Relic Entertainment’s direction for the Warhammer Universe?“…We aim to make smart games for smart gamers” is part of Relic Entertainment’s philosophy. The Canadian developer behind the Warhammer 40 000 video games has finally taken a stab at stripping the strategy element the series is so well-known for, and finally put the gamer firmly in the ...

News

Apologetic BlackBerry offers free services, apps to customers

Blackberry Following the three-day failure of BlackBerry services across the world, maker of BlackBerry smartphones, Research In Motion (RIM) has outstretched an olive branch to disgruntled customers offering "premium apps" and other services for free.In press statement, RIM explained that the selection of premium apps, "worth a total value of more than US$100," will be offered free of charge to subscribers "as an expression of appreciation for their patience during the recent service disruptions"."Our global network supports the communications needs ...

Facebook, Social networking

Facebook’s failures, criticisms & missteps [Infographic]

Facebook finally released its long-awaited iPad app last week. Most celebrated the fact that the social networking giant had broken out of the deadlock in its negotiations with Apple. WordStream Inc., a provider of search marketing software and services, seems to have been left particularly cold by the app, claiming that it was "too little, too late".The company has released a "Facebook Wall of Shame" infographic detailing Facebook's criticisms, missteps and outright failures in the seven years since its ...

News

Samsung reeling after European loss seeks iPhone 4S ban

Apple vs Samsung Samsung has made the latest move in the patent war between itself and Apple. The South Korean company filed papers in Japan and Australia looking to have sales of the new iPhone 4S banned.In a statement released by Samsung, in Tokyo and New South Wales, Australia, the electronics giant filed papers alleging that Apple's iPhone 4S infringed on Samsung's technology patents and should therefore not be sold.Samsung also announced that it was seeking a ban on the sale of iPad ...

News

Google denies killing newspapers, which still have wider reach than the web

Google insists that it is not stealing business away from print media, even as it becomes a dominant source of news on the web."We are not making money on the back of newspapers," Stefan Tweraser, head of Google Germany, told a media industry conference in Vienna.According to Tweraser, the company pays six billion US dollars for news services worldwide and draws content from some 50 000 publishing companies around the world.Tweraser disclosed the figures at an annual gathering of ...

Google, News

Google kills Buzz, hedges bets on Google+

Google has announced that it will kill its social networking tool Buzz as it seeks to put its energy into the young, but fast growing Google+ community."We aspire to build great products that really change people's lives, products they use two or three times a day," Google product vice president Bradley Horowitz said echoing a sentiment frequently expressed by chief executive Larry Page."To succeed you need real focus and thought -- thought about what you work on and, just ...

Gearburn

iPhone 4S grey market booming in Hong Kong

Hong Kong’s iPhone 4S fans eagerly snapped up Apple's latest smartphone offering this weekend, with some paying six times the phone's retail value.Dealers had managed to secure grey imports of the much-anticipated Apple product, as the iPhone 4S is not yet on sale in Hong Kong. Apple released the iPhone 4S in seven countries across the globe. Hong Kong dealers, therefore, had to snag models from countries such as Japan and Australia.The imported iPhone 4S’ retail from ...

Gearburn

iPhone sales boom as world mourns Steve Jobs

Following the death Apple founder and visionary Steve Jobs, Apple products are selling in their droves, with opening sales of the iPhone 4S ranking in the millions. Fans have been camping out and stores have been mobbed as eager buyers lined up to purchase Jobs' last iPhone.In Silicon Valley, meanwhile, tech gurus, celebrities and politicians alike arrived on Sunday to pay tribute to the late Steve Jobs at a private memorial service in Stanford University.

Google

Google just wants to be #3… Here’s why.

google-favicon-icon-andre-resende-computer-science-undergraduate-student-university-of-campinas-brazi-lower-case-g-brand-colors-blue-red-yellow-green-url-web-graphic-design-image1.jpgMy son told me about a breakthrough ad strategy he stumbled upon for his affiliate businesses: Reduce your Google AdWords spend, yes, you drop down from #1 in the Google advertising order to #3 or so, but the conversion rate is still good and it's costing a lot less.The reason I'm sharing this tidbit is because it reminded me of this: When Eric Schmidt, executive chairman of Google, testified recently in front of a Senate committee, he was asked about ...

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