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  • How does shopper psychology apply to social commerce? [Infographic]

    No purchase decision happens by chance. Every thought leading up to why you need the product -- from the rational versus emotional arguments about what the product will offer to the intrinsic and extrinsic benefits -- are all weighed up and part of a very complicated decision-making process. It's all about questions Things like: "Do I need it? Why do I need it? Can I afford it? Can I get it cheaper? What will my friends think? What will my mom think? What will the bank think? How do I use it? When will I use it? Will I use it?"...

  • Tim Cook: Apple needs social, Siri updates are coming

    Apple CEO Tim Cook has given hints that the Cupertino-based tech giant wouldn't exactly be averse to scuppering its social effort Ping. Speaking at AllThingsD's D10 conference Cook said that while Apple understood the need to integrate social elements into its products, that doesn't necessarily mean it needs to has to "own a social network". Answering a question raised by ABC's Joanna Stern, the Apple CEO said: Apple doesn’t have to own a social network, if that’s the heart of your question. But does Apple need to be social? Yes. But the ways that we express that today...

  • Russia’s largest social network delays IPO following Facebook jitters

    The circus around Facebook's juddery IPO has rolled into Moscow. The Wall Street Journal is reporting that Russia's largest social network Vkontakte has postponed its IPO as a result of Facebook's less-than-brilliant market debut. The social network's founder and CEO Pavel Durov reportedly tweeted “The Facebook IPO damaged many private investors’ trust in social networks, and the IPO has been postponed indefinitely”. Durov is thought to own about 12% of the 119-million strong social network. Interestingly, one of the company's larger investors Mail.ru (formerly Digital Sky Technologies) also has a five percent stake in Facebook. That adds...

  • 7 things you might not know about YouTube

    There's a few things most of us know about YouTube. It's fairly common knowledge for instance turned seven this year and that it's the most popular video-sharing platform on Earth. Everybody of course knows that it's great for procrastinating, but there are probably a good few things you probably don't know about it. There may also be some things you really don't want to know about YouTube (especially when it comes to some of the content). These are not those things 1. Its social community is actually pretty big We tend to think of YouTube as social media, but would...

  • Win solar-powered jars with Flux Trend Review

    We like innovation and future trends -- especially when they're green -- and Flux Trend Review has a nice mix of both. The 7 June event will bring together thought leaders from different industries to share their thoughts on what the future holds in store for us all. In the run-up to the conference, Flux is giving away five solar-powered glass jars -- Consol's twist on the traditional bottles, which charge themselves through solar panels on the lid, and store the energy until you flick a switch. The jars, which can glow for up to six hours, are a minimalistic...

  • New Google report lets online publishers know what’s cracking in ads

    Without online advertising, there would be no Memeburn. In fact, pretty much anyone who publishes anything online relies on advertising for survival. And if you're going to keep food on the table, it helps to know the latest trends in display advertising are. Through its purchase Double Click, Google has released a new report detailing what's current in the world of display advertising. At first glance that might seem quite risky, given that Google's business model is built around advertising. As The Next Web notes however, by doing so Google is showing itself to be the market leader and...

  • Rocket Internet wants 5rooms to own SA furniture market

    We've mentioned online furniture sales outfit 5rooms previously. It's part of German startup incubator Rocket Internet's stable of South African ecommerce sites, but it hasn't had the same kind of exposure as the likes of shoe and fashion outlet Zando. That all looks set to change. Memeburn got its hands on site's pitch book, which claims that the company was "established to become the market leader among South African furniture retailers". It claims that its position within the Rocket Internet network, which comprises over 38 companies operating in 58 countries, will help it achieve this goal. Having several hundred million Euros...

  • Run a startup, travel the world, defy convention: Q&A with Chris Guillebeau

    Building a startup on-the-go while you travel the world may seem unlikely. The status quo would have us believe it borders on the impossible. Thing is, Chris Guillebeau has done just that. Oh and he also writes books and evangelically spreads his unconventional ideas on entrepreneurship and startup communities. The word "unconventional" is actually a pretty accurate description of Guillebeau. The American entrepreneur reckons you can build a startup for less than US$100 and even wrote a book explaining how. His popular blog, The Art of Non-Conformity, focuses on travel and personal development topics and meshes with his personal mission...

  • Want your social media campaign to be a success? Do your research

    There are thousands of social media channels available to us all. From blogging to Facebook, all of these channels are not created equally and for the same purpose. Just because a certain social media channel works well for some businesses, it doesn't necessarily mean that it will work for you. Everywhere you look online you will find videos, images and the latest infographics about all the various social media statistics regarding the best social media channels. Some facts about social media: Facebook isn't big... it is massive. The members on this popular social network is close to the third biggest country on earth. Twitter has over...

  • Facebook IPO: The ‘smart money’ really got burned

    There's a lot of anger around Facebook's botched IPO, but much of that is from the "smart money" that wasn't able to convince retail investors, the regular people who invest in stocks, to take their shares. The point of a "pop" in an IPO is to provide an incentive for retail investors to acquire the risk -- the shares from investors and insiders -- and then to continue holding that stock and limit volatility. But the smart money had already decided what the stock was valued at because of trading activity in secondary markets, which was in a range of US$38...

  • Samsung Galaxy Tab 7.0 Plus — inches of irritation [Review]

    The Galaxy Tab 7.0 Plus is the kind of device that you try to like. Dual Core Processor, a Gig of RAM and a very convenient size for reading books, watching video and surfing the web. It just about fits in your coat pocket too. Unfortunately, it falls way, way short on expectations. The setup requires a computer scientist with Linux skills and just using it requires training, tutorials, handholding and the kind of time that busy dads and business folk like me simply don't have on hand. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • $171bn+ to be moved via mobile in 2012, $617bn by 2016

    The mobile payment wars are hotting up. Players are introducing smartphone apps, products that let you pay someone as long as you're near them, and experimenting with NFC. Small wonder that the amount of money transferred via mobile is set to explode. Of course mobile payments have been around for a while now. In emerging markets countries like Zambia and Kenya, people have been using their phones to transfer money since the early 2000s. It's in the last couple of years that the world's started to sit up and take notice. Thing is, it's taking notice in a big...

  • Internet as important as agriculture to SA economy

    Internet use in emerging markets is exploding. In a country like South Africa for instance there are now 60% more internet users than there were two years ago. That growth is good for the economy. In fact, it's so good that the online sector contributes up to two percent (or US$7.1 billion) of the South Africa's GDP. According to a new collaborative study by internet research company World Wide Worx and Google, the internet that puts it in the same league as Agriculture (2.1%) and Utilities -- Electricity, Gas and Water (2.6%). The online economy is also growing much faster...

  • Apple confirms WWDC schedule, launches iOS app

    Apple has confirmed the schedule for its annual World Wide Developers' Conference (WWDC), scheduled to take place between 11 and 15 June. In order to get hold of the conference schedule, developers have to sign in on the event's site. Most of the conference's events won't be of much interest to ordinary folks, but everyone's attention will be focused on the San Francisco event come 11 June. That's Keynote day and it usually holds the promise of something special. In 2010, Steve Jobs unveiled the iPhone 4. Last year's event meanwhile was the Apple co-founder's last in charge and saw...

  • ‘The Spear’: Tweet that ‘broke’ City Press editor’s back is fake

    The latest news in the ongoing 'Spear of the Nation' saga is that the tweet which made City Press editor Ferial Haffajee decide to remove the painting from the website wasn't sent by someone she'd known since university -- but rather by his fan account. In a recent post explaining her decision to take down on the website, Haffajee said: The tweet that broke this camel’s back was one by Patrice Motsepe, the businessman and soccer baron whom I have known since university and with whom I thought I had a congenial relationship. He said I probably don’t want the painting...