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      Because cars are gadgets
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      Incisive reviews for the gadget obsessed
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      Startup news for emerging markets
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      Digital industry jobs for the anti 9 to 5!
  • On the comeback trail: Is Microsoft regaining its ‘cool’?

    During a cold December in Paris at a conference called Le Web, I was struck by an insight. It was a combination of what I had been feeling for a while and what a brilliant analyst was saying -- and that is, Microsoft is on the comeback trail. It really is. In recent times, Microsoft has struggled to exude that "cool factor" of companies like Apple, a coolness that is reflected in the companies' respective share prices too. It's a zeitgeist also brilliantly reflected in these "I'm a Mac, and I'm a PC ads". Microsoft's boss Steve Ballmer is uncool embodied...

  • The difference between Facebook friends and real friends: A case study

    My object of study, the 21-year old beauty who I call EmmaFB, has 921 Friends on Facebook. Her friends are from all the phases of her life, from pre- and primary school, high school, university, going out, friends of friends, and family members. This range of friends has been confirmed by international studies to be the typical set of friends a young person has. As EmmaFB told me in an interview I conducted with her, she goes out a lot, meets people and then is what she calls "invited" by them on Facebook the next day. She does not...

  • 7 Of the most popular ‘old school’ classics on YouTube

    There is a common misconception that only modern artists like Lady Gaga or Justin Bieber can rule YouTube and create videos that generate millions of hits. In fact there are plenty of classic artists whose staying power has earned them top spots on the video-sharing site. Stars like Elvis, The Beatles and many more may have had humble beginnings on a colourless square-shaped box (the television), but they now dominate the internet and millions of people are still listening to their favourite classics on the web. Here are some of the most viewed videos from some of the best-known...

  • Review: Nokia Lumia 800 – Achingly beautiful

    Writing this review was emotional. I became deeply pensive, and at one stage called my mom to tell her that I love her and that I’ve found the perfect phone for her. It’s what the Nokia Lumia 800 does. It evokes emotive responses. It makes you, for the lack of a better word, gaga. I work with a panoply of personality types, and the Lumia 800 drew superlative praise from everyone. No hyperbole here, just plain, honest truth. Expletives were thrown around, crooning was done, and shrieks of delight were commonplace. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • Google wishes you an adorable Valentine’s day

    Google can be pretty damn cute! Unless you've been living a cave you know what day it is today -- Valentine's day. The day to show someone you love just how much they mean to you. The Candy hearts, blood-red roses and soppy cards are all ready to impress today, and so is Google. The internet giant has put together an adorable doodle for the romantics and even the not so romantics. The doodle follows the tale of a young man desperately attempting to woo the girl of his dreams in a charming musical. After every failed attempt he Googles...

  • Angry Birds flies beak-first into Facebook

    Good news for anyone who loves Facebook and loves gaming, but hates Zynga’s slew of social titles. Angry Birds has arrived on the world’s most popular social network. For the most part, the Facebook version of Angry Birds is the same game anyone who’s played it on their smartphones, tablets or Chrome web browser knows and loves -- Kamikaze birds, devious pigs, and destructible scenery. Rovio has, however, added a few social elements for this particular iteration. People can, for instance, now challenge their friends for crowns. There are also new power ups (which people can "gift" their friends...

  • Google wants to bring Brazil’s Carnival to the world

    Mention Brazil and a couple of things come to mind: golden sandy beaches, football, and Carnival. Now Google is trying to give everyone a taste of one of the world's most famous street festivals. In an official blog post the internet giant claims that it will be bringing people the "sounds and energy of Brazilian Carnival directly from the streets of Salvador (Brazil's first capital and one of the oldest cities in the Americas) through Google+, YouTube and Orkut)". Between 16 and 21 February, Google says, people will be able to: Watch the festivities wherever they are in the world...

  • Geek Love — there’s an app for that

    Geek love. If the lads from The Big Bang Theory can do it, anyone can. The theory is resoundingly sound: go online, find a partner, woo them with your collective knowledge of MacGyver, hook up and enjoy life. Easier said than done. At the very least, we can provide you with a collection of smartphone apps which may unlock the possibility of romance and lead to a more streamlined Valentine’s Day. Read more on Gearburn.com var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • Apple admits to having human rights issues

    Apple has admitted it has a bit of a human rights problem. The problem lies not with the people employed directly by Apple, but rather with its overseas suppliers who manufacture the bulk of its products. According to UK newspaper, The Independent, workers in the Chinese Foxconn plants that manufacture a number of Apple’s devices will, for the first time, be allowed to detail their working conditions. The workers will be able to do so under the auspices of an investigation by the Fair Labour Association. In the last couple of years, stories have emerged from the plants of...

  • New mobi-site looks to bring QR codes, geotagging to university education

    A brand new mobi-site is looking to bring QR codes and geotagging to the tertiary education sector. The site is a mobile extension of content provider LexisNexis’ established online education portal MyAcademic. The company claims that the mobi-site acts not only as "an interactive space for students" but can also direct them "to relevant online bookstores". The geotagging feature, meanwhile, will reportedly "enable students to locate their nearest bookstores". LexisNexis academic marketer Henry van der Walt reckons that the site is on the right track when it comes to embracing up and coming trends within education. "We know that...

  • Apple stock goes past $500, one share now more valuable than an iPad

    Apple shares went past the US$500 mark for the first time. That means a single share in Apple is now more expensive than an entry level iPad. Stock in the Cupertino-based tech giant has been on a continual growth trajectory ever since it announced stellar first quarter results. Apple posted quarterly revenue of US$46.33-billion and record quarterly net profit of $13.06-billion. Highlighting its increasing global dominance, the company reported that international sales accounted for 58% of its revenue in the quarter. The company’s current position is in stark contrast to the position it was in when co-founder Steve Jobs made...

  • Is MySpace on the comeback trail?

    Think MySpace is dying a slow, torpid death? Think again. A new report from the New York Times suggests that the social network has turned its fortunes around and is actually growing again. That’s fairly impressive given the position it was in when it was sold by Newscorp in June last year to Tim and Chris Vanderhook for just US$35-million. A couple of months earlier, the social network had lost 10-million users and people were left wondering how Rupert Murdoch’s company had managed to so effectively bring down a property it had paid US$580-million for in 2008. The two young...

  • ZiNG wants to shake up the Mobile IM space

    The mobile Instant Messaging (IM) space already has a number of big players -- think MXit, WhatsApp, Facebook chat... the list goes on. But at least one new player thinks it can make an impact by playing to the business world. A company called Blazingchilli is looking to utilise the opportunities inherent in the mobile IM space to leverage its new enterprise level messaging platform -- ZiNG. The technology at the heart of ZiNG is called Multiple Group Messaging (MGM) and Blazingchilli claims that it offers "the most powerful tool available" for reaching consumers, particularly in emerging markets. In...

  • Sky News, trust your journalists with Twitter

    Sky News has come under immense criticism after it was reported that it had banned all employees re-tweeting information provided by rival journalists and the general public. In an email issued to all employees on Tuesday, the news organisation stated that in order to maintain its credibility, new social media guidelines had been put into place. In the policy, journalists are no longer permitted to re-tweet stories which originate outside the organisation, nor are they allowed to comment on stories which fall outside of their "beat". This, according to the email, will “ensure that our journalism...

  • 4 Hot tips for making sure your email gets to where it needs to

    Email delivery is a highly important consideration; after all, nobody can click on a link in an email they never see. Unfortunately though, there are a number of obstacles each email must overcome before reaching its intended destination, ideally avoiding the spam folder of course. According to Return Path's Global Email Deliverability Benchmark Report for 2011, only 81% of global email reaches the inbox. Email deliverability in the Unites States is the highest with about 86% of emails making it to the intended recipient, but marketers can still move the needle a lot higher by understanding the process and...