Advertising & Marketing

Customer-everything: the digital era’s biggest marketing change

Customer The brand-centric approach of yesterday is quickly being replaced by customer-driven everything, where customers are dictating the style, quantity and mediums that marketers must use to reach them and win their business and loyalty. In the digital era, a number of technology trends -- most notably big data, social enterprise, cloud computing and mobility -- have resulted in the epicentre of marketing’s focus in the modern business becoming the customer. Today, customers are bombarded with information from a myriad online and offline ...

Ventureburn

This is why reverse logistics is so crucial for your online shop

Returns When it comes to customer satisfaction, having a convenient and efficient method of allowing customers to return unwanted or faulty goods is almost as important as delivering to them in the first place. Handling customer product returns is an important part of any business, but when it comes to ecommerce the logistics behind it can be tricky. Ecommerce Reverse Logistics can be one of the most costly and work-intensive parts of running an online business and as such, any company wanting ...

Gearburn

Sony SmartBand SWR10 review: easy to lose, easy to forget

Sony-SmartBand-SWR10-1 The fitness craze -- it's a thing that's not going anywhere anytime soon. Just like the selfie movement and the LOLcats phenomenon before it, it has gripped the world by the scruff of the neck, or well, the arm with authoritative clamour. It's here to stay, and while that might be a fortunate thing for those wishing to get their resting heart rate down to zero, for us tech reviewers, it means a lot of things clasping to our arms ...

Mobile

In the near future mobile-only/mobile-first will be the rule, not the exception

Mobile user In 2015 every website must be mobile ready because everything’s shifting mobile. What’s more, according to Ovum, one billion people will use mobile as their only form of internet access in 2015. Ninety three percent of users on Facebook are accessing the internet via mobile in SA - that’s more than 10-million people! The proof is in the profit. Facebook almost doubled its net income in 2014, lifted by growing mobile ad revenue. Facebook reported earnings of US$2.9-billion for 2014, compared with ...

News

FNB app now lets you make cardless withdrawals

FNB app If you own one of the 1.2-million devices with an active version of the FNB banking app installed, you may be pleased to learn that you can now withdraw money from an ATM without using your bank card. Cardless ATM withdrawals have been available to FNB cellphone banking customers for some time now -- according to the South African banking giant, more than R2-billion has been withdrawn through cardless cash withdrawals -- but bringing the feature the app should make it ...

Twitter

800m tweets sent in Cricket World Cup group stages, India tops rankings

Cricket World Cup The ICC Cricket World Cup is heading into its knockout phases and, in countries where the game is popular, people are feeling a mix of nerves and anticipation. And if the group stages were anything to go by, there should be plenty of action on Twitter too. According to the social media network, some 800-million tweets were sent during the tournament's opening matches. The match which saw the most action was India's victory over Pakistan, with tweets during the match ...

General, Social media

Momofuku founder David Chang talks robots and restaurants at SXSW

IMG_0432 In what feels like the far-off southeastern corner of Manhattan, stands a small restaurant attracting foodies from across the world. They serve tiny buns that wrap around a certain deliciousness, the type this journalist doesn’t have the proper vocabulary to describe. It’s called Momofuku and has since it opened in 2004, made its owner David Chang one of the most celebrated chefs in the US. When restaurants saw their most valuable assets reduced to Instagram fodder, David made many enemies by ...

Conferences, News

Vinny Lingham to keynote Bitcoin Africa Conference

Bitcoin Serial entrepreneur and investor Vinny Lingham will be the keynote speaker at Bitcoin Africa Conference which will be taking place in Cape Town, South Africa from 16 to 17 April 2015. A first of its kind for the country, the conference will focus on educating both individuals and business on what Bitcoin is as well as its different applications and associated trends. Thus, some of the speakers will include Brock Pierce: co-founder of Tether and board member of the Bitcoin Foundation, ...

Social media, Social networking

Facebook revamps its community standards, adds more clarity

Facebook-mobile There appears to be an increasing tweaking of guidelines by blogging and social platforms to protect their users. Twitter cracked down on trolls, Google’s Blogger on adult content and now Facebook is revamping its Community Standards. Facebook is not changing its guidelines or adding new ones, it is simply providing clarity and examples because according to it, there has been confusion around what they mean by nudity or hate speech. There has always been an imbalance between what Facebook Community ...

Social media

6 hot tips for handling trolls without losing your temper

Troll Trolling is an ongoing source of social media angst. “Don’t feed the trolls” is a mantra of anyone who’s spent much time on Twitter. But it’s more complicated than that, and when you’re being targeted, it’s very easy to lose your temper – and quite possibly, your reputation along with it. Recently I ran the @CurateZAR twitter account for a week. Every week, a different curator runs the account, sharing their personal stories as well as opinions. Discussion is often ...

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