Playing it safe: Apple’s best launch in years was also its least risky

Apple launch products It's difficult to go into an Apple event objectively these days. If you're a fan, which large numbers of the tech press are, then launch day is pretty much like Rex Manning Day for Mark in Empire Records. That is, something to be greeted with unbridled enthusiasm. For the non-fans, it's all a bit sterile, a bit samey and about as exciting as a visit to the dentist. So where do these respective viewpoints stand after today's launch? Well the ...

Advertising & Marketing

What to do about your outbound marketing before it’s too late

Too late You have been warned! If you persist in sending unwanted communication to your bought or acquired marketing lists, it is a matter of time before you will be reported and blacklisted, and hopefully not prosecuted. I received yet another unsolicited email this morning from a person selling services that do not interest me. I had just unsubscribed when I was sent another email containing information that does not resonate with me at all. The information was irrelevant and did not present ...


Apple’s next iPhone: before the launch, everything you need to know

ios-8-copying A few months ago, we all wondered what exactly the iPhone 6 would embody, what specifications it would boast, and what new groundbreaking ideas it would bring to life. So the questions floating around the internet for the past few months have been to the tune of this: What could Apple possibly do to improve the iPhone 5s? How could a brand that relied so much on the vision of Steve Jobs build another successful device without him? And, would the ...


5 interesting car questions and Quora’s best attempts at answering them

Blind spot If you've never spent much time on Quora, the online question and answers service, do yourself a favour and get over there now. Actually scratch that. Read this article first and then head over there. A quick search on a topic of your choice will reveal a plethora of questions, all with a multitude of answers. Some of those answers are serious and detailed, some are just plain entertaining and others are completely baffling. That applies to cars as much ...


5 bright startups lighting up the African continent using solar power

Africa-sun From warding off lions in rural areas to allowing a child to study a few hours longer into the night, many startups in Africa carry a unique edge. They try to tackle real social problems. Though the continent sits on a wealth of energy resources (the sun being the most prominent), the pace of infrastructural development simply doesn't meet the massive demand of its 1.1-billion people. Where there might be shortfalls economically, inspiring initiatives are using tech to solve these ...


YouTube can kill your brand: here’s how

Lego Grim Reaper While digital advertising offers brands a unique platform for reaching potential customers, there are instances when using digital advertising insensitively or in a way that annoys users can actually put a brand at risk. An example is the 2013 YouTube video of a tragic accident in Pinetown in which an out-of-control truck ploughed into a series of cars, killing more than 22 people. The clip was viewed by more than 100 000 people. But, as part of a wider digital ...

Apple, News

Analysts: Apple will sell more than 10 million iWatches in its first year

applecountdown12hours Along side other iDevices, the long-awaited iWatch (name unconfirmed) will apparently be unveiled by tech giant Apple later today. Even though the device is still in rumour phase, people have already started placing their bets. New reports by independent technology and market research company, Forrester Research, has come out and said that the Cupertino giant will sell more than 10-million wearable devices in its first year. As quoted by the Financial Times, sales numbers based on other popular wearable devices ...

News, Twitter

Twitter confirms it’s testing a ‘buy now’ button

Twitter buy now In what is probably the least surprising piece of news of the year so far, Twitter has confirmed that it's testing a "buy now" button which will enable people to make purchases directly from tweets. The button, which apparently give users access to offers and deals they can't get anywhere else online, has been floating around for a couple of months now, initially showing off products sold by online store Fancy. This in turn followed an initiative last year which ...

Africa, Social media

Nigeria needs a mind-shift when it comes to activism [#Highway2014]

Yemi Adamolekun Anyone who has spent any time in Nigeria will know about the many problems the country has as well as its massive potential. With an estimated population of just over 170-million and an internet audience of more than 55-million, its 33% internet penetration means 67% opportunity. One such opportunity lies in the field of governance and listening to the multitude of Nigerians taking to the web to air their issues around injustice. This is what Enough is Enough is trying ...


Hamilton benefits from Rosberg’s blunder: 6 moments you missed in motorsport this weekend

Rosberg-Hamilton-Silverstone-2014-650x350 There are just too many wonderful motorsport events and series to fit into a comparatively short weekend. Sadly because of this, many exciting moments go unnoticed to the oblivious racing fan. But that’s a thing of the past, thanks to Motorburn’s weekly roundup. The weekend wasn't quite filled with as many series as last weekend's frenzy, but Formula 1 and the World Superbike Series were back in action. Alongside them, the Blancpain GT Series rolled into to Portimao, Portugal and a ...






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