Gearburn

WD My Passport Ultra Metal Edition review: stylish, reliable storage

WD-MyPassport-Metal-2 I'm not partial to devices that put form above function so embellishments (more often than not) don't appeal to me. I'm not a magpie after all, but WD's "My Passport Ultra Metal Edition" drive is a thing of absolute beauty. WD is usually a company known for making no fuss, functional and reliable components. Of course, its Green range of drives have come under flack from various internet sources in the past, but I've never had an issue with any of ...

News

Uber will face legal action after alleged passenger rape in India

Uber The flak just keeps stacking up against Uber. Alleged repeated offender and Uber driver Shiv Kumar Yadav has been charged with rape in New Delhi, India. According to Reuters, Madhur Verma, deputy commissioner with the Delhi police said that legal action against Uber will be taken for lack of adequately vetting the accused driver. "Every violation by Uber will be evaluated and we will go for legal recourse," said Verma. However, as TechCrunch points out, according to Uber's Terms of ...

Advertising & Marketing, Social media

Getting to grips with Atlas, the ad tool that’s helping Facebook challenge Google

Atlas Facebook bought Atlas from powerhouse Microsoft (for about US$100 million) in 2013 and then, for some reason, allowed it to lie in hibernation until September this year. With its recent re-launch, Atlas has become a key piece in Facebook’s advertising and marketing strategies -- challenging Google’s dominance in the digital ad sphere. It’s expected to be the first true challenger to DoubleClick and Google Display business. Read more: Facebook to launch ad platform to better track users across 3rd-party sites Atlas -- ...

General Tech

Want the new Star Wars lightsaber? You can now 3D print it

If there was any aspect of the recently released Star Wars: The Force Awakens teaser trailer that caused real controversy, it was the cross-guard lightsaber. It's inspired plenty of memes as well as some pretty deep analysis. Given the saga's history of merchandising, it also seems pretty likely that you'll be able to buy various incarnations of it by the time the film comes out. If you can't wait that long though, you could always 3D print your own version. ...

News

‘Father of videogaming’ Ralph Baer dies aged 92

Ralph Baer Ralph Baer, the man behind what is widely acknowledged to be the first home gaming console, had died aged 92. In the late 1960s, the German-American inventor developed a simple gaming console with a simple name: the Brown Box. It contained most of the fundamental elements present in gaming consoles today in as much as it was a computer within a self-contained unit which connected to a TV and was manipulated using controllers. From 1972, the Brown Box made its ...

Social media

5 ways to get the most out of your social media efforts

social media channels Social media occupies a central role in today’s brand/consumer interaction space. Yet many brands rush into social media without putting a coherent strategy in place that covers resourcing, objectives and execution for their social media platforms. Here are five best practices that we’ve seen deliver good results for our clients in the real world. 1. Look beyond the likes Consumers will not come just because a brand has built a page. Before getting started with social media, brands must ask themselves what ...

Mobile, Security

MHealth has plenty of work to do when it comes to security

Doctor Tablet According to the World Health Organisation, Sub Saharan Africa is home to 12% of the world’s population yet shoulders the burden of 26% of the global disease burden. In 2014 Africa’s fragile health system has undergone enormous pressure with Ebola having killed thousands of people across the continent. In addition, diseases such as Malaria (90% of the world’s malaria cases occur in Africa), HIV/Aids (60% of the world’s HIV/AIDS cases occur in Africa) and numerous chronic medical conditions including cardiovascular ...

Future Trends

Here’s how the ‘third platform’ will bring disruption, change and opportunity to your business

Number 3 The third platform is currently described as the convergence of four technology trends on business. These trends are mobility, cloud, social and big data – they fundamentally change the way people and businesses relate to technology. As we embark on the true information age, more trends and technologies may be added as they gain traction and importance in the market. The main impact is the speed of this transformation as it is faster than any mainframe or client/server platform ...

BurnCast

Weekly Roundup #8: Gangnam Style breaks YouTube, Bond gets a new Aston

Gangnam style This week in tech Korean pop singer Psy's music video Gangnam Style managed to break YouTube's total views counter. The world's most popular online music video has so far attracted well over 2 billion views. Crossing the border, North Korea has been accused of hacking Sony Pictures; servers leading to confidential data leaks. Over on Gearburn, we reported the fact that Sony's PlayStation recently turned 20 years old. Celebrating its birthday in style, the Japanese tech company released a limited ...

Ventureburn

10 tips for keeping your ecommerce startup safe this festive season

bow-22254_1280 It’s the end of the year and it’s time to shop. If you own an e-commerce platform or sell stuff online you are probably hoping that common sense prevails and the mouse click wins over the cheery festive music in the mall. It’s also a time when you need to watch out for fraudulent behaviour. Here are 10 essential tips to stay ahead of cyber criminals this festive season. 1. Obtaining an authorisation code does not guarantee settlement by the bank ...

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