Mobile apps

How studying mobile user behavior impacts app marketing

Mobile user Before I get into how the analysis of mobile user behavior impacts the marketing of apps, let me briefly go over what mobile user behavior is and why it is important. With literally millions of apps out there, comes a lot of diversity, both in the apps themselves as well as the diverse mix of people who use them. The mobile behavior of those who download and use your app is also highly diverse. Some like a lot of content. ...

Gearburn

The Future of Mass Effect: BioWare reveals all on N7 Day

mass-effect-concept-2 N7 Day takes place each year on 7 November. It is an annual event that celebrates one of gaming’s greatest franchises, the Mass Effect trilogy. Even though it fittingly takes place on 7 Nov, N7 actually refers to a military rank in the Mass Effect universe. It is a rank given to those marines who have graduated from the Interplanetary Combatives Training (ICT) program and it is regarded as one of the most respected ranks in the in-game world. Read more ...

Motorburn

Why is no one talking about autonomous motorbikes?

moto-262412_1280 There are plenty of motorbikes on this pale blue dot we call home. Putting a number on exactly how many there are isn't easy, but the fact that Honda sold 16.8-million of the things in 2013 -- versus 4.3-million cars -- should tell you that there are still plenty of places where two wheels are more popular than four. More popular and more dangerous. According to some studies, per vehicle mile traveled, motorcyclists' risk of a fatal crash is 35 ...

General Tech

4 ways Salesforce’s wave missed the data analysis mark

Wave If you’re in business, odds are you’ve at least heard of Salesforce. And there’s probably a good chance that you work on it, which means you’ll be affected by the new Wave platform — a dashboard and visualization tool that provides simple data discovery for a nontechnical user. Business users typically don’t continually monitor data, meaning they’ll likely miss critical changes in the data that could affect their businesses. Wave addresses some of the recognized issues with the current Salesforce reporting ...

Ventureburn

Leveraging the omni-channel is critical for etailers this festive season

shop cart The same way a customer gets confused and overwhelmed by choice walking into an aisle in a grocery store, browsing online for products is not much different. Retailers need to use the technology at their disposal to guide customers more efficiently. As the market intensifies in the build up to the festive season, retailers in particular, are needing to communicate more intuitively and intelligently to connected consumers. It would seem that investing in mobile-driven solutions such as apps would be ...

Future Trends, News

Elon Musk wants to bring ‘low cost internet’ satellites to the world

Elon Musk Elon Musk never ceases to surprise. Even when the tech billionaire entrepreneur is up to something surprising it's still in apt character. From building an ambitious space exploration corporation to creating sexy electric sports cars, the South African-born founder of PayPal always seems to be dabbling with some kind of super Sci-Fi initiative. It's been reported by the Wall Street Journal that Musk is gearing up to announce the launch of "around 700 satellites, each weighing less than 250 pounds," in ...

Microsoft, Mobile apps

Microsoft Word becomes top downloaded app after price changes

Office Logo After being made available for free download, App Annie reports that Microsoft Word has become the most downloaded app on the Apple App Store for iPad and iPhone (although Facebook’s Messenger app has since taken over on iPhone). And other Office apps, such as Excel, are in hot pursuit. The app's ascent to the Top Downloaded App throne follows last week’s pricing changes by Microsoft. Only as recently as last week, iPad users were required to subscribe to Office 365 in order to ...

Social networking

Instagram now lets you edit captions on uploaded photos

Instagram Instagram is one of the best apps on the market but it is not without problems. One of the most annoying of its problems is that one could not edit captions on uploaded photos. Until today, that is. Instagram has announced that users can now edit photo captions. The tyrannical reign of the ruthless autocorrect has come to an end. On 10 November 2014, Instagram released iOS version 6.2 to the App Store and Android version 6.10 to the Google Play ...

Social networking

Facebook bans Like Gating; so what now?

Facebook Like Facebook recently announced that it had put the brakes on incentivised liking by banning brands from “Like Gating” their Facebook pages. According to Facebook software engineer Harshdeep Singh, the move is designed to ensure that Facebook users "like pages because they want to connect and hear from the businesses, not because of artificial incentives". For anyone who’s been paying attention to Facebook’s recent moves to try and guarantee that it remains as relevant as possible by being as useful to its users ...

Gearburn

Overwatch and the WoW film: 9 awesome things that happened at BlizzCon 2014

Blizzcon2014 A lot has happened in the gaming world over the last few days. This weekend saw thousands of night elves, orcs, ogres, paladins and the lot descend on Anaheim, California. From Warcraft, StarCraft 2 and Blizzard's new franchise to Hearthstone and freakin' Metallica, we wrapped up some of the best news BlizzCon 2014 for you below. StarCraft 2: Legacy of the Void got unleashed As the case is every year at BlizzCon, a new addition to the epic StarCraft 2 Real-Time Strategy franchise ...

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