If a job posting on LinkedIn is anything to go by, then Facebook is about to open up operations in Johannesburg. The social network has posted a position for a Regional Measurement Lead to help bolster its advertising growth in Africa and South Africa. According to the posting: Facebook is seeking a highly quantitative, driven, and creative measurement lead to work within our Marketing Science Regional Measurement team to support its advertising business in South Africa and wider African market. ...

Online PR offers companies exposure online through social media, industry news websites and blogs. You are able to reach customers through niche websites, which creates a targeted and potentially measured approach. It reaches the digitally connected audience, who are reading news and researching during work hours and on their mobiles after hours or on the go. This is where traditional PR is extremely limited and where digital PR excels. Together, they make for a powerful marketing tool. However, without data ...

Fresh ecommerce stats from Statista.com show that 40% of worldwide internet users have bought products or goods online via desktop, mobile, tablet or other online devices. This amounts to more than 1 billion online buyers and is projected to grow steadily. The boom in global online shopping comes off the back of innovative encryption and continuous security upgrades by leading payment gateway providers. eMarketer also estimates that business-to-consumer (B2C) ecommerce sales worldwide will reach US$1.92-trillion in 2016. Read more on Ventureburn.

The enterprise resource planning (ERP) market is evolving at a rapid pace as a result of technology innovation. At the same time, most businesses are changing themselves as they try to keep up with the frantic pace of business in the digital era. That means that you should always be keeping a close eye on whether your enterprise business applications are keeping up with the changes in your business and its environment as well as whether you are taking full advantage ...

In the digital age, information is the new currency. And in order to get information, enterprises are mining data -- and lots of it -- for the knowledge that it can yield. On the scale of Internet commerce or social networks, the amount of data can be pretty large -- think of the hundreds of millions of smartphones and end-user devices. On the scale of consumer, medical, scientific, or research data, it can be gigantic, as sensors and ...

No matter how excellent your brand is, misconduct and negative comments online can very quickly damage your digital reputation. You might not be able to delete what was said about you, and it is always a big mistake if you do, but there are steps that you can take to minimize the damage. In our digital business climate today, it’s important to have online reputation management (ORM) processes in place to help you gain a better understanding of your digital footprint, ...

TGIF, and we really shouldn’t be at work, but that won’t stop us from gandering through the week’s best tech, gadget and gaming videos, now will it? A day late and a dollar short? If you're wondering why out TGIF roundup is falling on a Monday this week, we blame CES 2015. But that doesn't mean Monday shouldn't at least get some of the fun. Get your week off to a good note by watching last week's most wonderful and weirdest tech ...

There are plenty of exciting entrepreneurs in Africa trying to kickstart education systems through affordable education, interactive games, online content and digital career discovery platforms. That level of entrepreneurship is being matched by interest from international investors. One such investor, Pearson, recently concluded its Edupreneurship Programme -- an attempt to help these startups scale effectively. Two of the continent's top edupreneurs -- Tanzanian-based, Ubongo, and Lekki Peninsula Affordable Schools from Nigeria -- were awarded by the Pearson Affordable Learning Fund ...

Xiaomi, the world's third largest smartphone distributor, has acquired 2.98% of Kingsoft, a games and software company, for HK$527 million (~US$68 million). The Xiaomi investment in Kingsoft is expected to be completed at the end of January. The company bought its shares from internet giant Tencent, which reduced its stake in Kingsoft to 9.6%. Xiaomi has been on a fierce trajectory since it broke onto the technology scene in 2010. It has taken its dominance of the smartphone scene in China ...

On Saturday, the South African Twittersphere was set into a fresh rage spiral following comments from Nelson Mandela's former PA and confidant Zelda la Grange that president Jacob Zuma made white people feel unwelcome in the country. I'm sure comments like :unafrican to have dogs,stress is western creation,Van Riebeeck etc all good for investment in SA— Zelda (@ZeldalaGrangeSA) January 17, 2015 Makes white people really feel welcome in SA. I think I'm calling Jan today to ask him what de hell ...