Advertising and Media

Why email is one of the most powerful tools for building customer trust

email. Those that get it right stand to reap massive rewards, not least because loyal customers spend more. Because trust is built over time,…

Centralising your marketing data is key for business growth [Opinion]

A massive shift is happening in the marketing world. Increasingly, brands are moving towards a hybrid model where agencies are working alongside internal marketing…

Instagram is letting companies ‘promote’ influencers’ posts as ads

Instagram is about to shove even more advertising down your throat according to a new blog post on Tuesday. The social network announced that…

You should care about Gmail’s dynamic content: here’s why

Google recently announced that it was rolling out a feature that will allow Gmail users to see dynamic content inside emails. Initially limited to…

9 tips for getting the most from your ecommerce SEO

Even after all its changes in algorithms, SEO is still seen as something as an after-thought for many industries. For the ecommerce industry, SEO…

Lego pokes fun at foldable smartphones with its ‘Lego Fold’ reveal

Lego might have joined the foldable smartphone war with its very own “Lego Fold”, it revealed on Twitter. “A stunning 5-inch cover display unfolds…

Facebook will soon tell you the origin of the ads on your Newsfeed

In an announcement posted to its Advertisers Hub, Facebook has revealed new transparency updates for users. Spotted first by TechCrunch, the updates will inform…

Google now lets you ‘Fact Check’ News articles

Mountain View’s Google has announced that its News portal will now include “Fact Check” tags to “help readers find fact checking in large news…

Are South African brands ready for augmented reality?

Although augmented reality (AR) technology is not new, it is only now beginning to gain the attention of media and marketing professionals. The big…

Google Pixel is a physical search bar, according to ad

Google doesn’t do subtle any more. Sure, Google Tricks weren’t exactly marks of elegance, nor are the coy names for its Google Pixel smartphones’…

TasteMonster uses AI to recommend movies and series you’ll like

Often, the biggest issue with binge-watching series or movie sequels is finding content you’ll actually enjoy. That’s the problem local service TasteMonster is trying…

Instagram fast becoming a powerful marketing tool in SA

Facebook-owned Instagram has grown exponentially over the last few years and brands are adopting ways to utilise this social media platform to tell a…

Apple’s new products star in stunning advertisements

In Apple’s bid to show off the features of the iPhone 7 and Apple Watch Series 2, the Cupertino-based tech giant has released three…

Huffington Post, Media24 team up for HuffPost SA

A South African edition of the Huffington Post will be coming later this year, courtesy of a deal between the publisher and Media24. HuffPost…

BREAKING: Daily Maverick gets R12m funding round

The holding company for local online news publication the Daily Maverick has announced the conclusion of a R12-million funding round. The round comes in the…

Is your brand getting on the SA eSports bandwagon?

A new summit at rAge 2016 aims to educate brands about the burgeoning SA eSports scene. The eSports Branding Summit, a partnership between rAge and Global…

Stream ripping now a bigger issue than illegal downloads

Torrent groups and downloads have traditionally been the biggest thorn in the music industry’s side, but it looks like stream-ripping is the industry’s new arch-nemesis According…

TFG advertises sale using Mario-inspired game

The Foshini Group (TFG) is using a Mario Bros. inspired game to encourage users to shop on its platform, as part of its site-wide Shop…

Online brand identity: 12 questions to ask before creating one

Creating an offline or online brand identity is one of the biggest challenges for present day startups, regardless of their size or funding corpus,…

Twitter now shares ad revenue with content creators

In hopes to compete with YouTube and Instagram, Twitter will now share advertising revenue with those who upload videos to the service. This is…

Update: Leslie Jones’ website hacked, nude photos released

Update, 25 August, 10.10am: In light of the hack, Twitter leapt to Leslie Jones’ support. But while that included a swathe of her fans,…

Update: Gawker.com will shut down next week

Update 2, 18 August 2016, 10.44pm: Univision plans to integrate Gawker’s assets into its own pop culture website platform Fusion, according to a tweet….

ClawDBot: The AI That’s Quietly Taking Over South African WhatsApp

Crypto Enters 2026 With New Momentum And A Very Different Mood

Why South African Parents Are Turning Chores Into Games

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

OPPO Reno15 Series Lands In South Africa With Big Cameras And Bigger Battery Ambitions

OPPO Reno15 Series Brings Flagship-Level Hardware Logic to the Mid-Tier in South Africa

HONOR’s customer first strategy is reshaping South Africa’s smartphone market

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel