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  • Facebook’s Internet.org is coming to Nigeria #MWA2015

    Facebook on Wednesday announced plans to launch Internet.org app next month in Nigeria. The Internet.org app encourages telecoms to provide free and affordable access to certain web services like Facebook and Wikipedia. Announcing the plan for Nigeria, head of public policy for Facebook Africa Ebele Okobi, told participants at the Mobile West Africa 2015 conference, that the imminent launch in Nigeria follows similar ones in other African countries including Ghana, Zambia, Tanzania and Kenya. Speaking to Memeburn on the sidelines of the conference, she added that the app could be launched on more than one telecoms network in Nigeria, making the...

  • Reachocalypse: is Facebook really trying to screw your brand page’s reach?

    So I’m sure that it’s not news to anyone that Facebook’s recent changes to its Newsfeed algorithm have left many a marketer in a bit of a flap. Hate pieces are being written on an almost daily basis about Facebook’s apparent greed and arrogance -- the latest one making the rounds is Eat24’s “Dear John” letter. Now as funny and witty as I found this letter to be, I think there are some realities that marketers need to face if they hope to succeed on a social platform like Facebook. The most crucial thing to remember is that very few people...

  • To make you download Messenger, Facebook’s killing chat in its mobile apps

    Change is coming... again. Yes, Facebook is getting more aggressive in its mobile strategy -- by making sure you have to download its standalone Messenger app if you want to talk to your friends on your phone. In an effort to slim down the many functions of its main mobile app, the social media giant is stripping the messaging function out and requiring that users install the companion app. At present, messaging is one of the options in the official Facebook app, which when tapped, will switch you over to Messenger (if you have it installed). If you've a...

  • Does Facebook, like, have a like problem?

    A heart-wrenching photo of a Syrian orphan appears in your Facebook News Feed, having been shared by one of your friends. The status update challenges you to like and share as a show of support and love for this child who feels unloved. With 1-million likes then that child will finally know that he or she is cherished. Are you in or are you out? We’ve all encountered that moment and we’ve all clicked like. Remember the old saying that ‘if you are not the customer, then you are the product.’ Congratulations, you were just commoditised (again). The game of Facebook...

  • Squeeze Facebook to boost your ecommerce profits: here’s how

    A billion people on Facebook translate to a billion reasons for businesses to be there. Any business – big or small – now finds the need to be on Facebook and tap into the ever-increasing appeal Facebook has for businesses. Now, Facebook might not be everyone’s favorite. Yet, it has potential. It has user base, and it allows myriad applications and tools to interact with it. Friends trust friends and Facebook goes a long way to help translate that fact into business transactions. Read more on Ventureburn.

  • Facebook Messenger joins the free phonecall brigade

    If you're a Facebook Messenger fan, then you'll probably be relieved to find out that the social network hasn't stopped work on the app just because it's bought WhatsApp. The latest update to Messenger has seen it add free phone calls to its list of features. Anyone observing the various moves between the world's various mobile instant messaging apps will know that Facebook's messaging apps aren't the first to include this feature. WeChat and Viber for instance both allow users to make phone calls. Like Facebook, they require both users to have a Wi-Fi connection for the calls to be...

  • The reason Facebook won’t roll out its swanky new News Feed? Netbooks

    Redesigns are something Facebook doesn't take lightly. With more than a billion users, there is mass revolt every time the design team moves as much as a pixel. So when it organised an event last year to announce that it would be revamping its precious News Feed, people sat up and took notice. And the redesign was, well, very pretty -- lots of focus on photos and imagery, simple uncluttered space and functionality that just 'got out of the way'. But Facebook never made it available to all its users. Instead of the 'new News Feed', Facebook has begun...

  • Yes, Facebook’s killing your page… now grow up and stop moaning about it

    This may be something of an unpopular opinion, but I honestly don’t understand why everyone’s up in arms over Facebook’s decision to be what it always has been and always will be – an operation to make money. Since late last year, I’ve been amused to watch the gradual rise in hysteria as community managers and various other marketing types noticed that Facebook was getting serious about making money from brands. They’re doing this by essentially forcing brand pages to buy the ability to have updates reach users. The hysteria, at least for me, reached a crescendo with Eat24’s, now viral,...

  • Mark Zuckerberg: drones are better at internet connectivity than balloons

    When Facebook officially announced that it would be using high altitude drones as part of its bid to bring internet access to parts of the world without terrestrial connections, it was inevitable that there would be comparisons with Google's Project Loon. If Facebook CEO and founder Mark Zuckerberg is to be believed though, his multifaceted plan (which includes drones and low earth orbit satellites) is much more viable than Google's high altitude balloons. In part that's because, as Zuckerberg points out in a detailed treatise on the matter, different areas around the globe require different levels of connectivity: In dense...

  • This brand ‘broke up’ with Facebook and Facebook doesn’t really care

    If you've been anywhere near the internet recently, you'll have seen them -- the posts alleging Facebook is pushing brands' updates down in their fans' newsfeeds in favour of promoted posts. Facebook itself even acknowledged that brands wouldn't be reaching as many of their fans as they used to, as its new algorithm changes began to prefer certain types of content over others. All of this was just too much for food delivery startup Eat24, which decided it had had quite enough of the declining reach of its carefully crafted posts, and penned a humorous break up letter to...

  • Facebook’s going to use drones and lasers to bring the world online. Serious.

    We thought Google's Project Loon sounded like an equal mix of ambitious and crazy, but now Facebook's joined the game too. CEO Mark Zuckerberg has announced that the social network is working on connecting the globe through the use of drones, satellites and lasers to beam internet access to regions which haven't been reached through terrestrial connections. In a Facebook post, Zuckerberg explained that his company had brought five members of the team from drone maker Ascenta on board a new project called 'Connectivity Lab'. The Ascenta employees -- who worked on early versions of the world's longest flying...

  • Facebook’s Oculus buyout has resulted in some brilliant memes: here are our favourites

    Ah the internet... always making jokes and finding the humour in every billion dollar acquisition. While Kickstarter backers of the Oculus Rift are losing their minds over the fact that the Virtual Reality startup just sold them down the Facebook river, the other side of the internet is finding humour in it. When you think about it, the Oatmeal pretty much called this acquisition a while ago and it seems that Hitler is not having it either. It's all just one big disaster really. We picked some of the choice memes that we feel express how the internet is...

  • Here are the winners and losers in Facebook’s $2bn Oculus VR deal

    Right now the guys behind the Oculus Rift virtual reality gaming headset are probably at the tail-end of an epic celebration. Think about it, if you were bought out by Facebook for US$2-billion would you mark the day with a mug of hot chocolate in front of the TV? No? Us neither. Facebook's probably feeling pretty chuffed with itself too. It's managed to nab a company that's been grabbing all kinds of headlines over the past few months. Sure, it cost more than double what it paid for Instagram a couple of years ago. Unlike Instagram though, Oculus has...

  • Mark Zuckerberg calls President Obama to rant about his NSA frustrations

    Sorry, Barrack, but Zuck is not impressed with your snooping... and he'll tell you so. The social network founder and CEO is trying to stop the smirks that arise when "Facebook" and "privacy" are mentioned in the same sentence -- and he's taken his concerns to the President of the United States. In (what else?) a Facebook post, Zuckerberg explained that he'd shared his unhappiness about the level of government spying with Obama. "I've called President Obama to express my frustration over the damage the government is creating for all of our future. Unfortunately, it seems like it will take...

  • 10 years on, we’re still getting Facebook ROI all wrong

    As Facebook celebrates its 10th anniversary with record advertising revenue and more than a billion users, most marketing types admit they’re still not sure how to quantify the financial return on investment on Mark Zuckerberg’s juggernaut. And yet brands continue to shift more of their media budgets into social media, making Facebook and other channels a permanent piece of their marketing mix. A recent survey highlighted this irony. The results of The CMO Survey conducted last year show that the percentage of people using financial metrics for social media ROI dropped from 17% to nine percent over three years –...