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Facebook

  • Facebook News Feed makeover: simpler experience, bigger pictures, less grey

    Last year Facebook started rolling out an updated News Feed to some of its users across the globe only to find that they hated it. The update was awkward and featured a bold, cluttered design where users' profile pictures and photos were meant to be its main focus. Well, the blue social giant has now decided to go back to square one and to revert to a more humble and consistent design. With the new design, all images are larger -- both organic stories and ads will be the same size, similar to the way will images appear...

  • Facebook ads: pay up or get lost in the noise

    If entertaining an increasingly attention-divided online audience wasn’t already difficult enough, Facebook has made a strategic move that forces brands to invest in advertising. Brands, it’s time to pay up or get lost in the digital noise. Social media marketers and Facebook users alike will be frustrated to learn that Facebook’s latest algorithmic changes will not weed out spam or non-engaging content based on individual needs. Instead, it filters out brand pages that haven’t paid for organic reach. That’s right, no matter how sparkling and relevant your brand’s posts are, fans will not get the chance to like (or...

  • Facebook’s WhatsApp acquisition: wasted billions or a clever mobile play?

    On 19 February 2014, Facebook announced that it reached an agreement about the acquisition of WhatsApp, one of the leading mobile messaging services, for a total value of US$19 billion (US$4 billion in cash, US$12 billion in Facebook shares and US$3 billion in restricted stock units with a vesting period of 4 years). According to the agreement, WhatsApp remains autonomous and will operate independently following its current business principles (such as no advertising, no customer data collection and a business model that offers free messaging for a year and then it charges $0.99 per user each year). The shocking 19...

  • Remember Facebook.com email addresses? They’re going away

    You might recall that, in one of its bids to be everything on the internet to everyone, Facebook introduced email addresses a few years back. Well now the social network looks set to kill the feature for good. The Facebook.com email addresses, which were a serious source of controversy when they replaced users' authentic email addresses in 2012, have never really been all that popular. Speaking to Inside Facebook, a Facebook spokesperson explained what will happen if anyone sends you a message on your Facebook.com email address from here on out: Over the next few weeks we’re notifying...

  • Even with WhatsApp, Facebook still doesn’t own Asia

    News broke this morning that Facebook has acquired WhatsApp for a whopping $19-billion. What does this deal means to Asia, a continent filled with a diverse array of messaging apps? One of the many reasons why this acquisition happened is because Facebook wants to achieve global dominance in mobile social media – and WhatsApp’s 450-million active users is the best user-base that money can buy. WhatsApp hasn’t revealed its user numbers in Asia, but from living in Asia and travelling around frequently, I can safely say that WhatsApp is big in certain parts of Asia – but it’s no longer...

  • WhatsUpp with Facebook buying WhatsApp? An investor’s perspective

    Make no mistake, Facebook buying WhatsApp is absolutely huge. In fact, it is one of the biggest tech deals done in a while. A US$19-billion transaction, the deal will be structured as follows: 183 865 778 A class Facebook shares worth US$12-billion (at US$65.2650 a share), US$4-billion in cash and the balance, US$3-billion Dollars in restricted stock to WhatsApp employees, that will vest over the next four years. The shareholders and employees of WhatsApp will now own 7.9% of Facebook. That means that the average Facebook shareholder will be diluted, but will get WhatsApp, of course. Why? I mean, why...

  • 6 things you might not know about the Facebook, WhatsApp deal

    The inevitable happened... Facebook bought an instant messaging service. After its denied attempt at purchasing SnapChat way back when in internet time, Mark Zuckerberg and co can breathe a sigh of relief at having acquired WhatsApp -- albeit for US$19-billion -- the popular messaging service with around 450-million monthly active users. According to Bloomberg, the acquisition paid for in cash (US$4-billion), stock (US$12-billion) and shares (US$3-billion), is the biggest internet acquisition in more than ten years since Time Warner's merger deal with AOL in 2001 for US$124-billion. Let's take a closer look at the deal, because there are some fun...

  • WhatsFace: Facebook to snap up WhatsApp for $19B in cash, stock

    Boom! Did you see that coming? Facebook says that it has reached an agreement to acquire WhatsApp, for a total of about US$16-billion, including US$4-billion in cash and another US$12-billion in Facebook stock. On top of that, an additional US$3-billion in restricted stock will be granted to WhatsApp’s founders and employees that will vest over four years. All 32 members of WhatsApp will become Facebook employees. Mark Zuckerberg

  • 4 things Facebook’s data scientists know about your relationship

    Data geek? You'll love this. In the run up to Valentine's Day, Facebook's data science team has put together a series of posts exploring relationship-related stats using an anononymised aggregate data on its global and US-based users. So, what did they find out? If you've been 'in a relationship' for more than three months, it'll probably last for years While trying to work out clear trends from the mass of data the team collected is difficult, the Facebookers found that around half of all relationships which have lasted for more than three months are likely to survive four years or longer....

  • Facebook kicks down gender walls, adds 50+ new identity options

    When you're asked to fill in your gender on most forms, you usually get two choose from one of two options: male or female. In the last few hours however the options available on Facebook expanded massively. In an official announcement, the social network's Diversity team says it worked with its Network of Support, a group of leading LGBT advocacy organisations, "to offer an extensive list of gender identities that many people use to describe themselves". In addition to the new list of gender identities (ReadWrite puts the number at around 56), Facebook says that people who select a...

  • Darth Vader’s ‘look back’ video is the best thing since Facebook

    Spent enough of your time watching your life go past and peaking into your friends' Facebook existences? Aww, don't write off those nostalgic Look Back videos just yet. There's one more that's worth a watch. Amateur photographer and designer Joshua Dill put together a clever montage of Darth Vader's life, worked into the format of Facebook's new videos. From his early days in Tatooine to force choking the mother of his children, Vader's life isn't really the story you'd expect to be set to a warm melody -- but Dill has done it. The video includes images from the Star...

  • Those nostalgic Facebook ‘a look back’ videos were shared over 100m times

    We know that Facebook's personalised "A Look Back" video tool has been pretty popular. Even Facebook though must have been a little surprised when it put together the final numbers and saw exactly how well received it was. Released in celebration of the social network's tenth birthday, the tool allowed people to look back on their own time on the social network, triggering bouts of severe nostalgia around the globe. So high was the nostalgia rush, Facebook COO Sheryl Sandberg revealed at the Goldman Sachs Technology and Internet Conference, that individual videos were watched 200-million times and shared over...

  • Facebook ads buy worthless likes and this video can prove it

    Ever handed over the cash to promote your page on Facebook and grinned at the influx of likes only to watch your engagement stats stay steady? You're not alone. Many have questioned the effectiveness of Facebook ads recently, which is pretty scary for Zuck and company, considering that's how they generate 90% of their income. Now a new video by popular science video blog Veritasium is adding its own research to the mix, which suggests the fans gained through paying for promoted posts aren't the type of fans you actually want -- because they don't engage with posts and are...

  • ‘A Look Back': Facebook creates a nostalgic custom video using your life

    Today marks the 10th anniversary of Facebook's founding. As creator Mark Zuckerberg reflects on the last 10 years with his company, he and his team are urging users to do the same. The social network has created a custom plugin that highlights how you've spent your time with the platform. Starting today, Facebook users will be notified that a video summary of their Facebook lives is ready for viewing on the web and mobile. The "Look Back" video, as the network calls it, contains about 20 of the user's most-liked photos, statuses, and life events set to some nostalgic music....

  • Wish you could edit your ‘Look Back’ video? Facebook is working on it

    If you hopped over to Facebook.com/Lookback on the social media giant's tenth birthday, you may have experienced any one of these responses to the video it generated using your Timeline: nostalgia, feeling as though you were posthumously watching a montage of your life, or slight curiosity as to why Facebook hadn't done a better job in selecting more important photos you'd shared. If only there was a way to edit that video... Well, Facebook is on the case. The company confirmed to TechCrunch that it was always its intention to give users the ability to customise their videos (and remove...