• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Viral videos

  • YouTube unveils biggest videos of 2011

    YouTube has released its official list of the most watched videos of 2011. Mirroring the results of Google’s Zeitgeist -- which revealed the most searched terms of 2011 – the official video for Rebecca Black’s Friday heads up a top ten made up of music videos, adverts and, of course, cats. The world’s most popular sharing platform has some pretty impressive stats behind it. For instance, 48 hours of video were uploaded every minute in 2011 and YouTube received more than 3-billion views a day. Despite the fact 70% of its traffic comes from outside the US, the majority...

  • Coca Cola’s winter wonderland happiness machine [Video]

    Coca Cola loves Christmas and has specialised in creating ads that tug at one's heartstrings during the festive season. The soft drink giant has released another viral Christmas video as part of its happiness machine, this time in Argentina. The video, though mostly in Spanish, spreads a universal message of happiness and the magic of Christmas. It follows encounters at a Coca Cola machine on a street in Argentina, passersby who press...

  • Jimmy Kimmel’s Christmas prank [YouTube challenge]

    Jimmy Kimmel has yet again managed to convince American parents to prank their kids, this time with bad Christmas presents. Just a few months ago he asked parents to hide their kids' Halloween candy and upload a video of their reaction to YouTube. This time parents were asked to allow their children to open one "bad" present two weeks before Christmas. The parents then had to, as before, upload a video of...

  • ‘Christianist’ US Presidential candidate faces fire over viral YouTube ad

    In just over a day of being online, an advertisement -- which has gone viral -- of Republican presidential hopeful Rick Perry has led to him facing staunch and sustained criticism online. In the 30 second ad, airing in the key battleground state of Iowa, a smiling Perry, the current governor of Texas, proudly declares his faith and promises to end what he terms “Obama's war on religion”. I'm not ashamed to admit that I'm a Christian, but you don't need to be in the pew every Sunday to know there's something wrong in this country when gays can serve openly...

  • Gay teen tells tale of fear, bullying, suicide in viral video

    A simple but heart-wrenching YouTube video, originally posted in August, of gay teen Jonah Mowry telling his story, has recently gone viral across the internet. Set to the haunting Breathe Me by Australian pop-singer Sia, a then-13 year old Mowry -- silent throughout -- displays a series of flashcards in the 4min long video titled "What’s goin on..". Mowry tells of how since he started school, he has faced taunts, jibes, and homophobic slurs from bullying schoolmates."Gay. Fag. Dick. Douche. Homo. Asshole," Mowry writes explaining the hurtful names he’s been called throughout his school career. He goes on to say...

  • Is Nando’s ‘Last Dictator Standing’ the new ‘Old Spice Guy’?

    I've been watching the Nando’s Meal for 6 campaign with interest ever since it broke. The wickedly funny ad featuring Robert Mugabe and his happy memories of good times with fellow dictators (including PW Botha) is racking up the kind of international attention unheard of for South African ad campaigns. Already it appears to enjoy the kind of cult appeal typically associated with the Old Spice campaigns of this world. This is one of the best examples I've seen yet of a social media campaign built around a specific piece of content, specifically a TV ad. Here's why --...

  • ‘Modern love story’ Australian gay rights ad goes viral

    Only a handful of nations have ratified the right of members of the LGBT community to marry. This means the fight for marriage equality is still one of the most important civil rights battles being fought across the world. That a video produced for the Australian marriage equality campaign went viral is proof of this. Australian activist group Get Up!, produced the video to be flighted on Australian television as part of its support for Australia's fights for marriage equality. The group also posted the video, with the slogan “Marriage Matters,” on video sharing site YouTube. In one weekend, the...

  • 20 ads that went viral on YouTube

    Social media has changed the nature of advertising. Companies target consumers through Facebook, Twitter and YouTube. Going viral used to be an organic process, now it's part of a product's campaign goals from the start. Every now and then, though, an advert will completely surpass the expectations of the people behind it. The place where most of the videos are viewed, shared, commented on and viewed again is YouTube. With this in mind, Memebeurn decided to have a look at 20 of the most popular adverts on the video-sharing platform. Volkswagen: The Force (43 107 313 views) A perfect storm...

  • Jimmy Kimmel makes kids cry in viral Halloween YouTube challenge

    US late-night talk-show host Jimmy Kimmel, on Halloween, issued a bold challenge to parents in the US: "Tell your kids you ate all their candy and post the reactions on YouTube". Whilst he, and the parents who took him up on the challenge, certainly must have known the reaction would be strong, that it would prove to be so funny was probably unexpected. For the average American kid, Halloween is possibly the most important nights of the year. It’s not the chance to dress in cute outfits that will have parents and adults "oohing and aahing" and snapping away "capturing memories"...

  • YouTube buck video becomes overnight international viral sensation [updated]

    A South African video of an antelope colliding with a surprised mountain biker has become a worldwide internet hit almost overnight, racking up just under 5,3-million views (by Wednesday morning) in just over a day. During a mountain bike race near Albert Falls in KwaZulu-Natal, a province in South Africa, cyclist Evan van der Spuy was dislodged from his bike by a flying Red Hartebeest that appeared to be trying to jump over...

  • ‘While some see them as the crazy ones, we see genius’ – RiP Steve Jobs [videos]

    The tech world is a little darker and a little emptier following the passing of visionary Apple co-founder Steve Jobs. With accolades pouring in from all corners of the globe for the one of the greatest minds of the 20th and 21st centuries, the world has turned to the web to share thoughts, memories, and condolences of the Apple visionary. Memeburn decided to look back at the moments that contributed to the greatness that was Steve Jobs. If ever there was anyone who doubted that Jobs was one of the “greatest innovators,” as US President Barack Obama described Jobs in his tribute...

  • ‘Goldman Sachs rules the world’ trader becomes online phenomenon

    A trader who told BBC News presenters that “governments do not rule the world, Goldman Sachs does” is fast becoming a YouTube and Twitter phenomenon. In the day since the interview was conducted, one YouTube version of it had close to 400 000 views. In the clip, Alessio Rastani tells a clearly shocked interviewer that he "dreams of another recession" and that market crashes are an opportunity for "anybody to actually make money". He calls the current European economic crisis a cancer that everyone should be prepared to fight, before making the bold claim about Goldman Sachs ruling the...

  • Rebecca Black braai parody gaining traction

    Remember Rebecca Black? The girl that turned Friday into something more than just another day of the week? That one. The meme that never seemed to go away. Some of the best things that came out of the Black world were the parodies. You may have thought we had gotten over this and that we had all moved on, but we haven't. So here's a little gem that has somehow worked Braai...

  • ‘One more thing’: A look at Jobs’ time at Apple [Videos]

    Steve Jobs' resignation as Apple's CEO has set the tech world ablaze. Consumers have already begun speculating about Apple's future without its fearless leader. Even if you don't use a Mac, iPhone, iPod, or iPad, you have in some way been influenced by the products developed under Jobs' prolific reign as chief executive of Apple. Memeburn decided to take a look back at some of his iconic moments as lord and master at...

  • The coolest tech videos at TED 2011

    The inaugural TED conference in 1984 featured one of the first demonstrations of the Macintosh Computer and the Sony compact disc. Over the last two decades TED has continued to bring us great new ideas and mind boggling technologies. 2011 is no different. Below we feature a hand picked selection of some of the most awesome tech to have emerged out of TED in Monteray California and TEDGlobal in Edinburgh Scotland Markus Fischer: A robot that flies like a bird Icarus' ill-fated attempt at conquering the skies certainly did not deter the engineers of Smart Bird. Based on the Herring...