A silent revolution is underway in South Africa’s insurance industry, and it’s being led by Gen Z and Millennials. These digitally native generations are…
The Meme: A powerful form of advertising
Although the term “meme” dates back to Richard Dawkins and his 1976 book “The Selfish Gene”, the more commonplace use of the term refers…
Vuvuzela frenzy: Now embedded in YouTube. Sigh.
YouTube is the latest to join the world-wide frenzy over the vuvuzela. The South Africa instrument’s distinctive drone can now be heard by any…
Vuvuzela iPhone app now a world-wide top seller
A Dutch mobile development company has shot to fame (or notoriety depending on your point of view) for building a Vuvuzela iPhone app that…
Four reasons why advertising doesn’t work in the way it once did
The industrialised model of advertising isn’t working as well as it once did. For many years brands were built by creating performance and emotional…
