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Entries Are Open: You Mailed It 2024 Email Marketing Awards!

Calling all marketers, do you think you send the best emails? Make it official by claiming victory at Everlytic’s You Mailed It Email Marketing…

TikTok tests ad free monthly version, we find possible loopholes

TikTok is testing out an ad-free version of the platform for paying subscribers. We know this but what does TikTok really mean by ad-free?…

Why sex sells and reason takes a backseat on CONTENT creation

A phrase that has vastly been used in most industries, sex sells is today a term that fits perfectly in a campaign to highlight…

State content is SPONSORED or pay the price, here’s what need to know

So what exactly is a sponsored article? Sponsored articles are very different from your normal article. They’re paid for. Although the terms may differ on…

WhatsApp working on advertise status update feature, think sponsored content

Social messaging giant WhatsApp is in the beta stage of testing an enhanced interface to advertise status updates. The feature will follow another feature…

Elon Musk hires new CEO, here’s why he picked this person

Twitter which now could be called X, after Elon Musk merged the entity with shell firm X Corp has hired a new CEO. Various…

What Shifted in Email Marketing Since We Went ‘Back to Normal’? [Infographic]

Everlytic has just published its highly anticipated email marketing benchmarks report for 2022. In it, Everlytic analyses email engagement data from the almost 5.5…

Everlytic’s You Mailed It Email Awards Set a New Stage for Email Marketing Excellence

Everlytic recently opened submissions to the first-ever You Mailed It Email Awards – an opportunity for South African marketers to showcase their email marketing…

WATCH: You’ll be out of a job if these catch up to your industry

Digital media platform, Mashable and a developer friend of mine have one phrase in common. “Anything you can do, AI can do better.” That…

Facebook rolls out rules for political ads in SA

Facebook has expanded its rules around transparency for electoral and political ads to South Africa and Zambia, in light of both countries’ upcoming elections….

Google antitrust action: Will it help or hurt SA advertisers?

Google and Alphabet CEO Sundar Pichai’s trip to Congress to answer questions from the House Judiciary Subcommittee on its digital advertising dominance is indicative…

Facebook ad boycott ends, but organisers say this was just the start

The advertising boycott of Facebook, which saw over 1000 companies join the movement, stopped at the end of July. However, the organisers warn that…

Cracking the privacy paradox: How to future-proof trust in the fast-growing data economy [Sponsored]

By JD Engelbrecht, Managing Director, Everlytic To leverage data and automated communications, marketers have to embrace responsible personalisation. With consumers and businesses alike becoming…

Nando’s latest ad campaign takes a cheap, sanitised shot at a rival

If I see another person shouting “wash your hands” on social media, I’m going to go insane. That said, I’ll allow Nando’s latest savage…

Google Chrome is finally clamping down on annoying video ads

In compliance with the Coalition for Better Ads’ new standards, Google on Wednesday announced that it will no longer show repeatedly disruptive ads in…

Facebook plans to roll out more ad transparency tools this year

In an effort to be more open with users, Facebook is expanding the level of transparency regarding advertising on its platform. According to the…

Google bans political advertising just before the UK general election

Following Twitter’s recent ban on political advertising, Google on Wednesday announced updates to its own policies surrounding the matter. According to the updates, Google…

Twitter is banning political adversiting across its platform

Twitter on Wednesday announced that it will no longer allow political advertising on its platform. Announcing the ban in a Twitter thread, the company’s…

Twitter is ‘very sorry’ for sharing your user data with advertisers

Your email address and phone number may have been used for targeted ads on Twitter. The company on Tuesday revealed the privacy breach in…

Apple drops a wedding cake on an iPhone 11 Pro, because advertising

With the launch of its iPhone 11 Pro range last week, Apple also dropped a pair of promotional ads showing off the device’s triple-camera…

Google Play Store will now autoplay app and game videos

Promotional app videos on Google Play will now start playing automatically to attract users and show off app features. This means that, when you…

Who knew an ad for Apple AirPods could be this adorable?

Product advertising is supposed to fill you with a lust for that product, even if you don’t need it. Apple probably wrote the damn…

Trust me, I’m Mac Book: Microsoft trolls Apple in its new Surface Laptop ad

The flames of a long standing war between Microsoft and Apple were fanned on Wednesday when the former released an ad featuring the favourable…

Broadband Africa Forum 2024

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