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Advertising & Marketing
Selling yourself in the digital era: It’s still about spreading ideas
When it comes to selling yourself or your brand, the real task is to spread ideas. Simply put, we want to spread the idea that our brand is amazing, or that you would be crazy not to come to our show or who would vote for anyone other than our party?Yes I know there’s also other stuff, like product development and research and innovation, but in the end it’s the idea of what that product is, what feelings it evokes ...6 things that will guarantee B2B social failure
Having spent some time participating on most of the popular social networks from a B2B social media marketing perspective, I have listed a number of things you can do to ensure your social media efforts fail dismally. Commit these cardinal sins and some of the scenes from Dante's Inferno will seem like a picnic by comparison.
1. No “buy-in” from the entire organisation
Social media is not a one man band. It is something that involves your whole organisation. Your community ...How social media supports business events in emerging markets
My first thoughts when sitting down to write about emerging markets and social media was 'where to start?' Social media is a huge topic and emerging markets are vast, so I’ll narrow this down to using popular social media tools to support Business to Business (B2B) events in emerging markets, virtual and physical.One huge event “The Egyptian Revolution”
Now this deserves a post of its own, and I promise I’ll write one. This was certainly not a B2B event, but I ...How to reward the right behaviour in a mobile world [Net Prophet]
Did you know that 95% of what we do is subconscious? The human mind decides not only which products and services to buy but also how to do so. It’s the key to consumerism. Although this fact is as obvious and predictable as the human mind is, examining the consumer process with the view of mobile tech illuminates the new grip of both hands of marketing and digital -- choice.According to according to Mobilitrix CEO Chris Rolfe, understanding the ...Does Google Auto-Translate spell trouble for your email campaign?
Last week Google launched its auto-translate feature for Gmail, in theory making email a lot simpler for people who don't speak the same language.The automatic message translation (AMT) tool, which started as an experiment in Gmail Labs during 2009, has finally graduated to full inbox operating status.AMT works by providing you with an automatically prompted translate button for any message that Google recognises to be in your non-default language. So, if your default is set to Russian, Gmail will ...The Next Web’s IE9 partnership: the future of advertising or a load of crock?
Websites, especially ones that only provide content, have to constantly find new and interesting ways of ensuring that users click on their display advertising. This is the only way that they can stay in business. But where do you draw the line between objectivity and "advertorial"?The Next Web is a four-year-old online publication that is focused on spreading the latest news about internet technology, business and culture. Boasting an average monthly audience of around 5.1-million (absolute, not unique) and around ...Building social communities: the NOT campaign opportunity
The quiet moments between a company’s hyped marketing and communication campaigns are overlooked and under-valued marketing opportunities. Before the rise of social media it was acceptable to ignore these moments, but we now have the tools and the techniques to convert this ”downtime” into an opportunity to build loyal communities.Companies plan out their annual marketing campaigns with the focus of their budget spend on creating big spikes in interest and awareness. The size of the budget determines how many spikes ...How do you measure social media ROI?
Most of the time, return on investment (ROI) on a digital campaign can be measured through factors that are fairly quantifiable and direct. When it comes to the measurement of social media marketing and ROI, though, many businesses find it very difficult to connect returns with their social media investment.Social media marketing requires planning, scheduling, time, and organising of resources. Whatever you share online with your social media campaign needs to be organised and produced behind the scenes in ...6 very good reasons advertisers should pay more attention to women online
When one looks at social media, today it seems more appropriate to take gender into consideration than age. The digital landscape seems to have eliminated generational boundaries, but how do the genders compete in this space?After looking at a recent research report published by Nielsen, it’s glaringly obvious that women are making their mark and staking their claim in what used to be considered a male driven territory.A force to be reckoned withLooking at the numbers, it seems ...Does Denny’s have the ultimate recipe for online marketing success?
Denny’s is America’s breakfast diner of choice. But it also seems to have got the recipe right (excuse the pun) when it comes to serving up (I can’t stop!) excellent online content that gets its audience’s mouths watering and coming back for more! But what exactly has it done and are there some real world lessons for the rest of us?Denny’s was going through a bit of a revenue slump a few years back until it hired Frances Allen as ...
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Memeburn focuses on web and innovation technologies. It has a particular interest in startup news and technology trends in emerging markets. More about us hereCopyright © 2011 memeburn. All rights reserved. No article may be published or reproduced without prior written permission from Memeburn.
