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Advertising & Marketing

  • Digital media: what’s going to be big in 2016?

    So here we are - 2016, with yet another year under our belts. 2015 held some interesting developments in the digital space. We saw the launch of Instagram ads, the rise of programmatic media, Facebook and Twitter video ads and reach and frequency buying models. So the natural question to ask is, “what are we going to see in 2016”? To be honest I think that 2016 is probably going to be more of the same but on a much larger scale. The trends that started in 2015 are going to become further entrenched this year. But specifically, what do...

  • The power of an authentic marketing campaign (and how to create one)

    We’ve all seen ads that seem so fake, forced, or sappy that we roll our eyes in disdain. “Who would ever fall for that?” we wonder. In the modern marketplace, consumers can sniff out disingenuous advertising from a mile away. Forty-three percent of Millennials rank authenticity higher than content when consuming news. They won’t even read it if they don’t trust the brand. Millennials believe advertising is all a big marketing spin, which is why they fast-forward through commercials and avoid banner ads. To stay on top, your company has to learn how to create awareness and influence without selling, which...

  • Deloitte Digital gobbles up Fintech agency Jinja Interactive

    Deloitte Digital has made another raid into the specialist agency space. On Monday, the full services consultancy announced its acquisition of Jinja Interactive -- a Cape Town-based strategy, design and app development agency. In a press release sent to Memeburn, Deloitte Digital said it sees the acquisition as part of its strategy to build a fully-integrated digital transformation business, providing digital innovation and customer-centric engagement solutions to its rapidly growing list of clients across Africa. According to the release, Jinja Interactive will be particularly useful bolstering its offerings around digital financial services and fintech innovation. Read more: 2014: the...

  • 5 trends to set to revolutionise the customer experience in 2016

    A massive 89% of companies plan to compete primarily on the basis of the customer experience by 2016, which is a dramatic increase since 2014 (36%) and 2015 (58%). It’s clear that companies are making customer interaction experiences a priority, and the trends we’ve identified will be critical if businesses want to stay competitive. Of note is that all these trends rely heavily on the cloud, analytics and big data. These now form the underpinnings of nearly all things customer experience-related and will continue to be key components of any successful customer engagement strategy. 1. Customer-Centricity Breaks Down Silos...

  • How to set realistic goals with your social media strategy

    Do you really understand and know what you want to achieve with your social media marketing campaign? Do you know what social media can do your business? Have you included your social media strategy into your overall marketing mix? With any digital marketing campaign, you need to be certain of your goals and objectives before you start, otherwise you can waste a lot of effort and time on something that is not producing targeted results. If you have done your research and decided that you want to create a social media campaign, the next step in the process is convincing your...

  • A digital customer experience revolution could save the brick and mortar store

    The retail model of the future will be a radically different experience from today, largely driven by the changing shopping demands of the younger hyper-connected consumer. Bricks-and-mortar retailing will remain to be a very significant part in retail, however the lines between channels will erode at the benefit of both the customer and the business. Advances in technology will significantly improve the relationships between retailers and customers, much the way analytics is already doing to online shopping. Real opportunity lies in responding to this change, focusing on delivering a truly integrated and seamless omni-channel experience. The future of retail is...

  • Are South African marketing pros missing out on the micro-moment opportunity? [Part 1]

    Most South African marketers understand that smartphones and other mobile devices are radically reshaping their customers’ behaviour by giving them access to personalised services and information wherever they are. But are we doing enough to capitalise on the real-time opportunities that mobile phones give us to interact with our customers at the exact moment and place of their need? My feeling is that we are not. South African marketers have quite some way to go before we are able to fully capitalise on a trend that Google calls “micro-moments” – the numerous small intent-driven moments in a customer journey...

  • Publicis snaps up Popimedia in R350m+ deal

    Publicis' South African buying spree shows no signs of slowing down. On Wednesday, the French agency network announced that it had completed an outright acquisition of Johannesburg-based ad tech company Popimedia in a deal which industry insiders say is worth more than R350-million. Founded in 2007 by Daniel Levy, Ryan Silberman and Gil Sperling, Popimedia works predominantly in the social space, with the aim of helping clients maximise the value of their effort and spend within the social realm. The acquisition comes just months after Publicis confirmed its acquisition of The Creative Counsel, a stakeholder in Popimedia, in...

  • Digital advertising is in a state of emergency, and there’s no easy fix

    "When last did you click on a banner?" I am yet to get an answer to this question that doesn't begin with a panicked expression, a hurried attempt to remember or make something up, and eventually the response: "yes but I am in the industry, so I am desensitized/uninterested/jaded etc.". Think about that for a second, "in the industry". I would assume that presupposed interest/caring/curiosity, yet even industry natives are 'over it'. Digital advertising promised to be the answer to the need for measurement, the transparent visionary. But, somewhere along the line, it got lost. It got wasteful. And it...

  • There’s no magic bullet for digital marketing success

    When starting a new lead generation, mobile marketing, social media or brand awareness campaign, I'm often asked - "what is the magic bullet with digital marketing?” What are the tricks to make sure our campaign will be successful? Online, everyone seems to be looking for short cuts, but to be honest, the same as traditional marketing, there aren't any. Even though there are many growth hacking strategies to boost your business online, it doesn't mean that it's going to work for your campaign. There are absolutely no magic push this big red button; sit back and it will work process....

  • It’s a digital staff churn frenzy: What can you do?

    Agencies specialising in digital marketing in South Africa and abroad are falling increasingly vulnerable to the loom and doom of staff churn. In a generation driven by instant gratification and self-entitlement, any hint of job dissatisfaction can spark a fight or flight response. Unfortunately for managers and executives the response of choice is too often flight. To protect themselves from both the financial and social strains of rapid staff churn rates, agencies need to ensure that they are doing their best in adequately onboarding new staff and up-skilling them from the outset and throughout. Onboarding your newbies A 2007 study...

  • Email is dead . . . . Long live email

    Even with the proliferation of new communication platforms that are now available such as social media and mobile communication apps, email is still the most effective way to nurture clients and prospects. I have been managing and interacting with a large email community for a number of years now and these are my observations. Managing subscribers Most organisations who are communicating with individuals at companies require subscriber information such as company name, job title, industry, country, telephone number, postal and physical address in order to effectively categorise subscribers. This is very important if you intend to share relevant content...

  • 5 things to know before your affiliate marketing programmes go international

    If your affiliate marketing programmes have taken off domestically, chances are you’re considering international expansion as a natural next step. After all, a global presence provides an additional source of revenue, the opportunity for diversification among affiliates, more profitable customers (if your product offerings are viewed as premiums in overseas markets), and the opportunity to learn from other international companies. However, while global expansion seems like a logical -- and profitable -- next phase, it’s important to understand how affiliate marketing differs on an international level before you dive in. Keep these five ideas in mind before launching your programme: 1. Your...

  • Landing pages: their use and importance in today’s online marketing scenario

    Let us start with the basic definition of a landing page. A landing page is essentially a webpage that captures the visitor’s attention and fetches their details to be contacted later by: Providing targeted information Lead generation form A good landing page is one that targets specific audience and provides appropriate information to the visitor without further navigating him away. Such a landing page target specific audience from an online media like that of an email or through PPC ad campaign that promotes any specific service offering by you. Landing pages are an important part of today’s digital marketing scenario as...

  • 5 tips in winning the 2016 content marketing challenge

    2015 has been a long year, with a myriad of new algorithms affecting search and social media, content quality taking center stage, long form content fast on its heels, not to mention the advance of video marketing and the micro moment. PR and SEO are now one output or at least should be, as is SEO and content marketing. The blurred line is spreading across all the digital marketing outputs. We now know that SEO and SEM are not the same thing, that syndicated content is duplicate content, that social media has serious ranking power and that authenticity and...