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Advertising & Marketing

  • Google Pixel is a physical search bar, according to ad

    Google doesn't do subtle any more. Sure, Google Tricks weren't exactly marks of elegance, nor are the coy names for its Google Pixel smartphones' colours. But the company sure knows how to make an advertisement, regardless of how obvious the metaphor is. Published shortly after the Pixels' launch on 4 October, and airing on US television a few hours after, Google's new advertisement shows the progression of the company, from a humble internet search engine to the behemoth it is today. Google is evolving to keep its core business fresh, and Google Pixel is evidence of that And the metaphor? A literal...

  • Instagram fast becoming a powerful marketing tool in SA

    Facebook-owned Instagram has grown exponentially over the last few years and brands are adopting ways to utilise this social media platform to tell a visual brand story and sell products or services through appealing imagery. In fact, Instagram has seen the fastest growth of any social network in South Africa over the past year, according to the South African Social Media Landscape 2016 study. It grew an impressive 133%, from 1.1-million to 2.68-million users. Taking our own experiences with the platform into consideration, and we have some experience as our communities range from motorheads to job-seekers and enthusiasts of just about...

  • Apple’s new products star in stunning advertisements

    In Apple's bid to show off the features of the iPhone 7 and Apple Watch Series 2, the Cupertino-based tech giant has released three adverts highlighting the features of the devices. There's something that the company's getting right with these adverts: not only do they showcase the devices' features, but they also show pure human resilience and beautiful cinematography. The three adverts focus on the iPhone 7's  low aperture camera qualities, and the IP67 water resistance on both the iPhone 7 and Watch Series 2. Apple's iPhone 7 and Watch Series 2 now boast water resistance ratings, unlike previous generations The first ad,...

  • Is your brand getting on the SA eSports bandwagon?

    A new summit at rAge 2016 aims to educate brands about the burgeoning SA eSports scene. The eSports Branding Summit, a partnership between rAge and Global Assembly Marketing eSports (GAMeS), will "explore opportunities esports presents to South African business and how it can capitalise on the eSports phenomenon". GAMeS cited worldwide figures for eSports, saying that the worldwide esports market will reach US$910-million in 2016. The organisation also pointed to The International 6 Dota 2 tournament, which had a record-breaking US$20.7-million prize pool. "Despite these impressive figures, for many, eSports remains the biggest thing most people have never heard of," says Mlondi Mashinini, GAMeS summit programme...

  • SEO, PPC and social media should support your marketing strategy

    Digital marketing has come a long way since the birth of SEO and Google. Social media marketing is also nothing new and many businesses are relying on this form of marketing to generate sales, leads and awareness. Digital marketing isn't new and not just a trend that will pass. Digital marketing is at a mature stage for many, but measuring the true ROI and results of online marketing is still a mystery to some and often I get asked which digital marketing tactic is the best to use. Even though there are many answers to this question and a wealth...

  • TFG advertises sale using Mario-inspired game

    The Foshini Group (TFG) is using a Mario Bros. inspired game to encourage users to shop on its platform, as part of its site-wide Shop Hop promotion. The company earlier this week debuted Super Stan, a browser-playable game in which the titular character hops over shopping trolleys and collects items from various stores. The title takes a few liberties with Super Mario Bros' first level, but remains pretty fun to play. "Super Stan, inspired by the Nintendo megahit Super Mario Bros, was created to educate customers around the breadth and depth of the TFG eMall, in the run up to its Shop Hop...

  • Online brand identity: 12 questions to ask before creating one

    Creating an offline or online brand identity is one of the biggest challenges for present day startups, regardless of their size or funding corpus, as it gets increasingly difficult for them to differentiate their products or services (which more often than not suffer from the me-too syndrome). While things like your logo, office stationery and website colours don’t matter a lot at the initial stage, if the going gets good, things could quickly start to get complicated. Before creating your online brand identity, here are some essential questions you should ask Nevertheless, a lot of people tend to waste precious hours on...

  • Twitter now shares ad revenue with content creators

    In hopes to compete with YouTube and Instagram, Twitter will now share advertising revenue with those who upload videos to the service. This is part of the company's Amplify advertising programme. Before you get excited, this isn't to say that the company's now dishing out its earnings to its users, but rather advertising revenue garnered from videos that make an impact. For instance, if you were to upload a video to the company's platform, 70% of the advertising revenue accrued from said video will be returned to you. This model is only valid for US citizens for now, but it clearly...

  • Facebook Messenger’s bots can now send you advertisements

    A lot has been said about Facebook and its advertising mentality this month, but this week the company announced that's change its advertising policies to help Facebook Messenger bots sell you things. While bots are still allowed to give recommendations (not advertisements) based on user input though a subscription system, Facebook has slightly tweaked the rules. If you happen to be subscribed to a Messenger bot and reply to recommendation sent on said channel within 24 hours, the bot can then send users advertisements and promotional material. Replies need to take the form of an "eligible action" as well (Facebook gives...

  • Beyond the traffic: 3 ways to engage an online audience

    The "Field of Dreams" principle generally doesn’t apply to web traffic. You can’t just build a website and expect that people will come. It can take some heavy lifting to draw visitors. But there’s a problem here, too: Focusing on traffic and clicks doesn’t always mean more sales. Instead of thinking about visitors in terms of stats, start thinking about them as your  audience. Imagine your website is a town on a busy interstate. Building a fast-food restaurant at the exit ramp will bring lots of traffic and visits, but it won’t do anything to boost the town’s economy. Drivers are...

  • How to advertise your brand, products and services to Millennials

    If your business relies on being online to sell services and products, it's important that you understand how to advertise to Millennials. This younger age group can potentially be your clients in the future. They are on top of their game digitally and are tomorrow's CEOs. This generation is quite unique and completely different than any before it, so you have to shape your traditional marketing methods that have always worked in the past to cater for this crowd. If you are interested in marketing to Millennials, here's a couple of tactics I've used that's working with my digital marketing campaigns. Focus on trust Millennials look up...

  • That was fast! Adblock Plus gets one over Facebook again

    Earlier this week, Facebook announced that it would sidestep ad-blocking software in order to serve ads to users. The social network justified the move by claiming it now offered better ad designs and more advanced ad controls. "We've designed our ad formats, ad performance and controls to address the underlying reasons people have turned to ad blocking software. When we asked people about why they used ad blocking software, the primary reason we heard was to stop annoying, disruptive ads. As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software,"...

  • AdBlock Plus: Facebook’s ad-block sidestep is ‘anti-user’

    Popular advertising filtering service AdBlock Plus has criticised Facebook after the social media firm announced plans to sidestep ad-blocking software. In a blog post earlier this week, Facebook said that its new ad controls and designs "address the underlying reasons" for people turning to ad-blockers. "As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software," Facebook elaborated. Now, AdBlock Plus has reacted, calling it an "unfortunate move, because it takes a dark path against user choice". The ad-blocker said there was no reason to overreact however, as "cat-and-mouse" games have existed in...

  • YouTube Live: 4 ways businesses can use Google’s streaming app

    Faced with stiff competition from Facebook, Twitter, and a handful of upstarts, Google-owned YouTube has announced it will be adding a live mobile streaming option to its own native app. This is according to YouTube CEO Susan Wojcicki and other company officials. Introducing YouTube Live: Google's mobile streaming app Over the past 15-odd months, such platforms as Periscope, Facebook Live, and Meerkat have risen from obscurity and quickly become some of the hottest social networking platforms on the internet. And though YouTube has had live streaming features on its desktop platform for years, the company has been noticeably absent in terms...

  • Facebook to circumvent ad-blocking software on desktop, because ‘choice’

    Whether it's due to aesthetics, data usage or horrible ads in general, ad-blocking software is only gaining steam these days. The trend has however seen loads of websites ask their users to disable ad-blockers. Now, Facebook is taking a somewhat drastic approach to the software. In a blog post, the social media juggernaut said that ads can be useful if they're relevant and well-made. "But because ads don't always work this way, many people have started avoiding certain websites or apps, or using ad blocking software, to stop seeing bad ads. These have been the best options to date," the blog post read. "We've...