• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Advertising & Marketing

  • Online brand identity: 12 questions to ask before creating one

    Creating an offline or online brand identity is one of the biggest challenges for present day startups, regardless of their size or funding corpus, as it gets increasingly difficult for them to differentiate their products or services (which more often than not suffer from the me-too syndrome). While things like your logo, office stationery and website colours don’t matter a lot at the initial stage, if the going gets good, things could quickly start to get complicated. Before creating your online brand identity, here are some essential questions you should ask Nevertheless, a lot of people tend to waste precious hours on...

  • Twitter now shares ad revenue with content creators

    In hopes to compete with YouTube and Instagram, Twitter will now share advertising revenue with those who upload videos to the service. This is part of the company's Amplify advertising programme. Before you get excited, this isn't to say that the company's now dishing out its earnings to its users, but rather advertising revenue garnered from videos that make an impact. For instance, if you were to upload a video to the company's platform, 70% of the advertising revenue accrued from said video will be returned to you. This model is only valid for US citizens for now, but it clearly...

  • Facebook Messenger’s bots can now send you advertisements

    A lot has been said about Facebook and its advertising mentality this month, but this week the company announced that's change its advertising policies to help Facebook Messenger bots sell you things. While bots are still allowed to give recommendations (not advertisements) based on user input though a subscription system, Facebook has slightly tweaked the rules. If you happen to be subscribed to a Messenger bot and reply to recommendation sent on said channel within 24 hours, the bot can then send users advertisements and promotional material. Replies need to take the form of an "eligible action" as well (Facebook gives...

  • Beyond the traffic: 3 ways to engage an online audience

    The "Field of Dreams" principle generally doesn’t apply to web traffic. You can’t just build a website and expect that people will come. It can take some heavy lifting to draw visitors. But there’s a problem here, too: Focusing on traffic and clicks doesn’t always mean more sales. Instead of thinking about visitors in terms of stats, start thinking about them as your  audience. Imagine your website is a town on a busy interstate. Building a fast-food restaurant at the exit ramp will bring lots of traffic and visits, but it won’t do anything to boost the town’s economy. Drivers are...

  • How to advertise your brand, products and services to Millennials

    If your business relies on being online to sell services and products, it's important that you understand how to advertise to Millennials. This younger age group can potentially be your clients in the future. They are on top of their game digitally and are tomorrow's CEOs. This generation is quite unique and completely different than any before it, so you have to shape your traditional marketing methods that have always worked in the past to cater for this crowd. If you are interested in marketing to Millennials, here's a couple of tactics I've used that's working with my digital marketing campaigns. Focus on trust Millennials look up...

  • That was fast! Adblock Plus gets one over Facebook again

    Earlier this week, Facebook announced that it would sidestep ad-blocking software in order to serve ads to users. The social network justified the move by claiming it now offered better ad designs and more advanced ad controls. "We've designed our ad formats, ad performance and controls to address the underlying reasons people have turned to ad blocking software. When we asked people about why they used ad blocking software, the primary reason we heard was to stop annoying, disruptive ads. As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software,"...

  • AdBlock Plus: Facebook’s ad-block sidestep is ‘anti-user’

    Popular advertising filtering service AdBlock Plus has criticised Facebook after the social media firm announced plans to sidestep ad-blocking software. In a blog post earlier this week, Facebook said that its new ad controls and designs "address the underlying reasons" for people turning to ad-blockers. "As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software," Facebook elaborated. Now, AdBlock Plus has reacted, calling it an "unfortunate move, because it takes a dark path against user choice". The ad-blocker said there was no reason to overreact however, as "cat-and-mouse" games have existed in...

  • YouTube Live: 4 ways businesses can use Google’s streaming app

    Faced with stiff competition from Facebook, Twitter, and a handful of upstarts, Google-owned YouTube has announced it will be adding a live mobile streaming option to its own native app. This is according to YouTube CEO Susan Wojcicki and other company officials. Introducing YouTube Live: Google's mobile streaming app Over the past 15-odd months, such platforms as Periscope, Facebook Live, and Meerkat have risen from obscurity and quickly become some of the hottest social networking platforms on the internet. And though YouTube has had live streaming features on its desktop platform for years, the company has been noticeably absent in terms...

  • Facebook to circumvent ad-blocking software on desktop, because ‘choice’

    Whether it's due to aesthetics, data usage or horrible ads in general, ad-blocking software is only gaining steam these days. The trend has however seen loads of websites ask their users to disable ad-blockers. Now, Facebook is taking a somewhat drastic approach to the software. In a blog post, the social media juggernaut said that ads can be useful if they're relevant and well-made. "But because ads don't always work this way, many people have started avoiding certain websites or apps, or using ad blocking software, to stop seeing bad ads. These have been the best options to date," the blog post read. "We've...

  • 5 bite-sized tips for using video in your marketing campaigns

    The art of digital story telling is constantly evolving, and 2016 is the year of the video. It makes the cut in almost every article you read, whether it’s trends to look out for or tips to improve your marketing mix. So what’s the big fuss all about? And how can you incorporate it in to your digital marketing strategy? The sheer volume of online content means that your story needs to be compelling, carefully crafted and strategically placed to even reach your target audience, let alone encourage them to engage with your brand or purchase your product. A well...

  • 3 quick tips for brands to get the most out of Facebook Messenger

    Facebook Messenger allows consumers to easily open a dialogue with the companies. Both Messenger and Facebook -- as the social network -- are becoming more integrally linked, and it is great news for brands.  The social networking platform recently announced a new set of tools that allow a more personalised experience between consumers and businesses. With around one billion users chatting on Facebook Messenger each month, Facebook is taking the reach of its social platform and integrating customer service and engagement opportunities inherent to Messenger. Related: Facebook Messenger now boasts 11 000 bots, announces incoming updates There are three important aspects to...

  • Township-based digital agency Lemok flying South African flag abroad

    An agency originating from Soshanguve, north of Pretoria, has earned itself international recognition. Known as Lemok, the township-based digital agency has won clients from Angola and Florida in its first five months. Lemok is the brainchild of Lebogang Mokubela (pictured in red), who had quite a baptism of fire prior to launching the agency. He quit his job in 2014 and had his car repossessed shortly after. To add insult to injury, Mokubela also started his own events business Simgy South Africa, which ultimately lost the entrepreneur over R200 000. But that didn't seem to deter him. Instead, Lemok was born initially...

  • The future of advertising agencies: technology killed the ad man

    An article published in Ad Age quotes Kimberley-Clark CMO, Clive Sirken predicting that the advertising agency of the future will adopt an Uber-like approach: “managing the traffic without owning the ride, or in the case of agencies, owning the relationship with a client, the strategy and data without owning the execution”. Agencies still in existence have, out of necessity, undergone massive change over the past decade. As brands recognised that suturing all aspects of brand exposure into a cohesive representation of the organisation, advertising agencies have upskilled into social, digital, and mobile – or bought up companies specialising in these...

  • Email marketing is still relevant, ignore it at your peril

    Email has found itself in a precarious situation. While it’s still everywhere -- and not going anywhere -- its users have no shortage of legitimate complaints. Chief among them: email marketing -- which fills inboxes all day, every day -- is basically synonymous with spam. It’s not targeted and not helpful. It’s insincere, and attempts at personalization are trite. It’s difficult to read on mobile devices. Because of its comparatively long career in the marketing world, it gets dumped into the “boring, but necessary, I guess” category. While this may sound like bad news to email marketers, there’s no better time...

  • 4 viral marketing lessons from the Pokemon Go craze

    If by now you don’t know what Pokemon Go is, you are truly out of touch with digital reality. Pokemon Go has taken the world by storm. In less than a month it has more daily users than Twitter, longer daily time usage than Facebook and more people flicking their fingers through phone screen than Tinder. The game is undoubtedly the most popular mobile phone activity at the moment. But how did Niantic, Nintendo and the Pokemon Company do it? What can we learn about going viral from Pokemon Go? I have discovered four things that have been key to Pokemon...