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Advertising & Marketing

  • YouTube Live: 4 ways businesses can use Google’s streaming app

    Faced with stiff competition from Facebook, Twitter, and a handful of upstarts, Google-owned YouTube has announced it will be adding a live mobile streaming option to its own native app. This is according to YouTube CEO Susan Wojcicki and other company officials. Introducing YouTube Live: Google's mobile streaming app Over the past 15-odd months, such platforms as Periscope, Facebook Live, and Meerkat have risen from obscurity and quickly become some of the hottest social networking platforms on the internet. And though YouTube has had live streaming features on its desktop platform for years, the company has been noticeably absent in terms...

  • Facebook to circumvent ad-blocking software on desktop, because ‘choice’

    Whether it's due to aesthetics, data usage or horrible ads in general, ad-blocking software is only gaining steam these days. The trend has however seen loads of websites ask their users to disable ad-blockers. Now, Facebook is taking a somewhat drastic approach to the software. In a blog post, the social media juggernaut said that ads can be useful if they're relevant and well-made. "But because ads don't always work this way, many people have started avoiding certain websites or apps, or using ad blocking software, to stop seeing bad ads. These have been the best options to date," the blog post read. "We've...

  • 5 bite-sized tips for using video in your marketing campaigns

    The art of digital story telling is constantly evolving, and 2016 is the year of the video. It makes the cut in almost every article you read, whether it’s trends to look out for or tips to improve your marketing mix. So what’s the big fuss all about? And how can you incorporate it in to your digital marketing strategy? The sheer volume of online content means that your story needs to be compelling, carefully crafted and strategically placed to even reach your target audience, let alone encourage them to engage with your brand or purchase your product. A well...

  • 3 quick tips for brands to get the most out of Facebook Messenger

    Facebook Messenger allows consumers to easily open a dialogue with the companies. Both Messenger and Facebook -- as the social network -- are becoming more integrally linked, and it is great news for brands.  The social networking platform recently announced a new set of tools that allow a more personalised experience between consumers and businesses. With around one billion users chatting on Facebook Messenger each month, Facebook is taking the reach of its social platform and integrating customer service and engagement opportunities inherent to Messenger. Related: Facebook Messenger now boasts 11 000 bots, announces incoming updates There are three important aspects to...

  • Township-based digital agency Lemok flying South African flag abroad

    An agency originating from Soshanguve, north of Pretoria, has earned itself international recognition. Known as Lemok, the township-based digital agency has won clients from Angola and Florida in its first five months. Lemok is the brainchild of Lebogang Mokubela (pictured in red), who had quite a baptism of fire prior to launching the agency. He quit his job in 2014 and had his car repossessed shortly after. To add insult to injury, Mokubela also started his own events business Simgy South Africa, which ultimately lost the entrepreneur over R200 000. But that didn't seem to deter him. Instead, Lemok was born initially...

  • The future of advertising agencies: technology killed the ad man

    An article published in Ad Age quotes Kimberley-Clark CMO, Clive Sirken predicting that the advertising agency of the future will adopt an Uber-like approach: “managing the traffic without owning the ride, or in the case of agencies, owning the relationship with a client, the strategy and data without owning the execution”. Agencies still in existence have, out of necessity, undergone massive change over the past decade. As brands recognised that suturing all aspects of brand exposure into a cohesive representation of the organisation, advertising agencies have upskilled into social, digital, and mobile – or bought up companies specialising in these...

  • Email marketing is still relevant, ignore it at your peril

    Email has found itself in a precarious situation. While it’s still everywhere -- and not going anywhere -- its users have no shortage of legitimate complaints. Chief among them: email marketing -- which fills inboxes all day, every day -- is basically synonymous with spam. It’s not targeted and not helpful. It’s insincere, and attempts at personalization are trite. It’s difficult to read on mobile devices. Because of its comparatively long career in the marketing world, it gets dumped into the “boring, but necessary, I guess” category. While this may sound like bad news to email marketers, there’s no better time...

  • 4 viral marketing lessons from the Pokemon Go craze

    If by now you don’t know what Pokemon Go is, you are truly out of touch with digital reality. Pokemon Go has taken the world by storm. In less than a month it has more daily users than Twitter, longer daily time usage than Facebook and more people flicking their fingers through phone screen than Tinder. The game is undoubtedly the most popular mobile phone activity at the moment. But how did Niantic, Nintendo and the Pokemon Company do it? What can we learn about going viral from Pokemon Go? I have discovered four things that have been key to Pokemon...

  • Musical marketing: brands should fine tune campaigns using music

    F and F-sharp -- two simple bass notes that define the classic thriller Jaws. That score still effectively strikes a chord of suspense and fear in many fans. And can you imagine the crawling text that opens each episode of Star Wars without its epic soundtrack? Music is a powerful force for evoking endless varieties of emotions and connecting people around the world. Music is so influential, in fact, that people in an A/B test environment spent 433% more time using products when they were accompanied by music, according to a recent study. Beyond movies, we draw automatic and intense connections...

  • Build and protecting your online reputation: a brief how to guide

    In today's digital lifestyle, no matter what you do or where you are in life, it's important to have a good and solid digital footprint. Most people aren't just interested in the reputation of the brand they are dealing with, but they also want to see the face behind the business. This is where personal branding and online reputation management become friends. Before the big boom of the internet, most companies could count on the simple fact that news traveled slowly. They had plenty of time to create and develop a plan to any potential problem. With the current growth of consumer generated content any...

  • Call to action 101: here’s how to use them on your blog

    Using optimised calls to action in your digital marketing campaign can be a game changer. It can also be used in every blog post that you publish so that your readers can take an action if they find your content interesting. In a perfect campaign, a call to action should be included in everything that you publish and write online, but it's not always possible to get your readers and audience to act on what you write. Most online writers and publishers use calls to action on a regular basis. They add them to their emails, website content, and sales letters, but for some...

  • 5 debunked myths about selling and marketing on social media

    When marketers think about social media, they mostly regard it as a top-of-the-funnel tool. Specifically, it’s an avenue for communication that’s best used to identify and filter unqualified leads. This is not an unreasonable characterization; social media is a great tool for starting off the conversion funnel. But who’s to say it can’t also be employed as a bottom-of-the-funnel sales tool as well? Social media marketing myths, debunked Many marketing professionals haven’t yet recognized what an effective sales tool social media can be. Part of the reason this is not more generally known is that, everywhere you look, people repeat common myths...

  • A brief introduction to content marketing in South Africa

    A couple of decades ago, marketers had undivided attention. With not much more than three or four marketing channels to choose from, brands could secure blocks of time in front of their customers. TV wasn’t malleable  -- if anything commercial breaks were an opportunity to grab a snack  --  and radio was the only platform that we could find out about the latest band or artist. The advent of the internet has ensured, even in developing markets, the growth of available entertainment and information resources, marketing channels and, in turn, noise. Marketers have become increasingly good at interrupting consumers  --...

  • Digital everywhere: it’s time to break our attachment to traditional advertising

    The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are already spending a huge portion of their marketing budget in digital, and this is growing. That being said, digital spend remains out of sync with the penetration of digital access in the market. This is due to a combination of three things: 1. Huge attachment to traditional advertising. Brands are accustomed to commissioning a TV or radio advert. It’s something they’ve done many times and, besides, there’s a kind of glamour in it. Why else do you hear advertisers...

  • How to generate more conversions with magnetic content

    If you are into digital marketing or just looking for new ways on how you can generate more conversions online for your brand, I’m sure you must have seen or know that everyone is still talking about content marketing online. Everyday you will find hundreds of brands starting to use content marketing to connect with their target audience digitally. Even though content is the heart and soul of the digital world and the main medium of any digital marketing campaign, we are still continually learning how to use content in the best form to get the best results. While writing and...