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Last year, it looked like augmented reality apps were on the cusp of becoming mainstream as numerous ad campaigns and mobile apps started to use the technology. The same goes for QR codes. For the most part though, neither has been able to go beyond being a gimmick yet and, according to a new study by youth marketing and research firm Ypulse, even the members of the tech-savvy Millennial generation either have no idea what QR codes and augmented reality ...
The best brands are built on stories. No-one huddles around the proverbial water cooler and talks about Product XYZ's incredible new feature. But they will talk about Nando's "The Last Dictator" ad, or Coca-Cola's "Reasons to Believe" campaign.For decades, there's been an assumption in advertising that if you want to tell a grand story for a brand, then you do it in a TV commercial. But all indications are that this could be changing, and the web might be ...
For a while now it has been the general belief that bigger brands with all the budget are making it nearly impossible for smaller brands with less budget to cut through the clutter and get themselves heard in advertising spaces. But how true is this statement when there are a lot of smaller niche sites out there?Where are the major brands advertising? The major consumer brands are spending a lot of advertising and marketing budget on the major social networks -- ...
I recently came across an online rewards programme called Daily Feats. It got me thinking about how being rewarded for completing a task makes us feel as human beings and how that experience translates into the online space.Most people like being rewarded when they do something good. Whether it is performing well at work, in sports, helping a friend, academic or just doing a good deed, it boosts our confidence and makes us feel damn good ...
Social media is not about brands. It’s throwaway headlines like that which make brands and businesses -- especially SMEs -- shy away from social media and from entering into a conversation with their potential clients online. At first glance this reinforces a marketing manager's preconceived notion that no good can come from his brand engaging online, but what is the truth behind this kind of sentiment?Offline discovery still works Brands are still largely being discovered offline -- this is through word ...
New Year’s resolutions are always easy to make, but notoriously hard to keep.2011 is firmly in our rearview mirrors. It's more than two weeks into 2012, and all those well-intended resolutions which seemed so reasonable at the end of last year may have already fallen by the wayside. Whether you set out to tame the bulge, kick smoking or learn to Tango; you may not yet have had the resolve to follow through on those changes, instead relegating them ...
Email marketing has had to deal with its fair share of industry rumours (a.k.a. myths) during its many (largely successful) years of existence. Thankfully most of them never actually materialize, and those that do are promptly dealt with, which is how we end up with an increasing set of ‘best practices and standards’. Standards that are constantly evolving and refining themselves alongside the technology and client specs they feed off.Then there are those rumours that just don’t seem to go ...
More and more companies are recognising the diverse array of holiday occasions out there and tailoring adverts to each one. Depending which side of the fence you sit on, you might call it the height of cynicism or good customer relations. Whatever your feelings, there are times when special occasions and the world of marketing come together to produce special adverts. Memeburn decided to scour the depths of YouTube and find, in no particular order, eight of the best.1. ...
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