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I first met Henry Mason after he had (for all the wrong reasons) a very tough act to follow. It was late in the day, the crowd was low energy and beer was sitting in eyeshot, yet he managed to captivate a feisty audience with a rousing speech about the future of media and consumer trends.As Global Head of Research and Managing Partner of Trendwatching.com (a leading global trend firm) you’d expect a certain ability but Henry went beyond knowing ...
This is one of the better Facebook competition apps we've seen in a while. It comes from Volkswagen South Africa and it offers people the chance of winning one of four sets of double VIP tickets and accommodation to see former Guns 'n Roses guitarist Slash and the Kings of Chaos live at Sun City.Go to the Facebook page for VW's Amarok pickup truck and you'll find plenty of of promo material relating to the app. To ...
Every year it's the same thing: I say I am not going to let myself get caught up in Magnum's elaborate web-infused campaign racing across the internet. Every year I fail because the games get more addictive.The first year you had the race across the web collecting chocolate bonbons in search of the ultimate pleasure. That was fun. Last year it was a race through the streets of New York also in search of the ultimate pleasure. Now Magnum's ...
Social is inherently not made for business at all. The business to consumer, or brands interacting with consumers on social in general, is a tough nut to crack. This begs the question - how do we approach business-to-business communication using social media?There are a few challenges:Which top platforms are small businesses and owners using on social?
How do business engage with other business over these platforms?
What should we measure against?I’m going to touch on each of these below.Before we ...
We've all seen this happening over the last few years. People sitting at their favorite coffee shop on their laptop working, people on airplanes working on their tablets, and people standing in queues typing away on their smartphones. We have also seen people typing SMSs while in their cars and talking on their cellphones.Your mobile device is the new office space that you can take with you (almost) everywhere and use at any time. No longer do you need to ...
We are all familiar with the advert that pops up on YouTube while we are salivating over the latest viral video. The ad is either a small “lower third” style advert that pops up during playback or the equally annoying pre-video ad. But what makes those ads appear?Traditionally those ads were shown because of the keywords that you typed which matched the criteria in Google AdWords set by the vendor which in turn triggered the ad. The adverts were ...
If you vaguely pay attention to what is going on in the world of digital marketing, you should have heard of the term content marketing or content strategy. While strategic content is nothing new, few people understand what content marketing is, never mind what it entails to effectively develop and execute a content marketing campaign.Let’s set the record straightWriting or starting a company blog is not content marketing. Writing about company culture is not content marketing. Content marketing is ...
Big Data. The term that everyone seems to be throwing around at the moment. CIOs are using it, COOs are using it, even the CEO is getting involved. But the real area of the business where Big Data is exceptionally useful is in the CMO's arena. The question has to be asked though, what Big Data are those in marketing after and what are they going to do with it once they have it?The answer is actually quite simple: predictive ...
It's the kind of thing usually reserved for geek fantasies or bad fan fiction, but in the world portrayed by a new Audi ad Leonard Nimoy (classic Spock) and Zachary Quinto (Spock in the JJ Abrams Star Trek films) hang out and have a massive competitive streak.In the ad, Nimoy beats Quinto at chess who then challenges him to a round of golf, adding that whoever gets to the club first has to buy lunch. Quinto has an Audi ...
Social media marketing is journey, not a race. When most people start with marketing on the social web, it's hard not to behave a like a kid with lots of toys. There are hundreds of social media channels that you want to join and you are looking for ways to start a new conversation at every turn. You share, post, tweet, and follow everyone you come across. While this might work in the beginning, it's definitely not that easy to ...
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