Social media

What should you do when personal and corporate brands collide?

social media marketing Should employees have unlimited access to social media during office hours? If staff have access to social media how can time spent online be used constructively for business? What happens when an employee’s personal brand becomes bigger than their employer’s brand? Millions of previously “ordinary” citizens the world over have discovered how to leverage social media tools to publish and share content online, rapidly establishing themselves as thought-leaders in their chosen field of interest. Many of these individuals are now recognised ...

Advertising & Marketing, Mobile

8 mobile technologies revolutionising how companies talk to people

Mobile shopping Gauging audience attitude toward your business is can sometimes be challenging. If you’re a small neighbourhood business it’s easy because you can just ask them. The bigger you become however, the more difficult that becomes. That’s where the field of Customer Relationship Management (CRM) comes into play. Using technology to ask the right the right questions you can find, attract, and win new clients as well as nurture and retain those you already have. There are a few ways ...

Twitter

The 5 biggest Twitter moments of London 2012

Twitter Olympic Rings It's over. London 2012 drew to a close last night, having lived up to its bill as the first social games. Sure there were a few hiccoughs along the way but things generally went to plan. People were especially active on Twitter, which saw more activity during the opening ceremony than the whole of Beijing 2008. People also took to the social network to cheer, dissect and discuss the performance of athletes. Here are the five moments that, according to ...

Gearburn

Two days Mac-less: Windows woes

Tragedy. My Macbook Pro went into the shop the other day. All because I wanted to test a port station for review. All because someone couldn't make software that works. All because people are idiots. Apple products have the reputation of being strong and reliable. That is what they are, that is what I have become so accustomed to. This being my first Macbook, I was ecstatic after my first year of ownership to know that no major (and very few ...

Humour

Google+ is ‘fucking with The Oatmeal’

oatmealG Think Google doesn't have a sense humour? Well, you're wrong. Remember a while back when that Oatmeal guy, Matthew Inman, dissed Google+ because no one used it and he couldn't get a vanity URL? Inman didn't completely say Google+ was down for the count: he wrote a post pointing everyone to his comic (see below) on how comments on Google+ sounds like crickets. Then he went on to say that: Google+ is still a very young social network. Give it another ...

Ventureburn

Food ordering service Delivery Hero expands to China

Food ordering startup Delivery Hero is moving into China. China becomes the 12th market for the Berlin-based startup and will operate its service from Shanghai under the name Waimai Chaoren. Delivery Hero launched in 2010 with Lieferheld.de which became the second largest online food ordering and delivery service in Germany. Visitors to Delivery Hero sites can find their favorite dish through thousands of online menu cards from various restaurants. Orders as well as payments are placed online and restaurants are peer-reviewed. Read ...

News

While everyone was talking Twitter, Sina Weibo took gold in the social Olympics

sina weibo Well now, this is interesting. It turns out the real social media platform of choice when it came to the Olympic Games was China's Sina Weibo. According to data from tech stats company Hitwise, Sina's PC users alone sent nearly twice as many Olympic related messages as went out on Twitter. That's a massive 390-million messages, compared to the 150-million sent from Twitter. Thing is, that's not even close to the full picture. According to The Next Web, PCs only account ...

Video

Gotye releases ‘Somebodies’: a tribute to everyone who covered him [Video]

I'd like to apologise in advance for posting this video, because now you're going to have Gotye's "Somebody I Used to Know" stuck in your head. Again. The Belgian-born artist has released a video made up of all the tributes, covers and reinterpretations of his insanely catchy single. That's not the kind of act you'd usually associate with someone in the music industry. Then again, YouTube was a key factor in Gotye becoming a global phenomenon. The artist ...

Gearburn

Human powered helicopter: is this a new era in flight?

Wright brothers, eat your heart out, because here is a flight to truly be proud of. It is the longest human powered helicopter flight ever as verified by National Aeronautic Association (NAA). To answer the question, though, probably not. If you watch the video, you will see what it takes for a human-powered helicopter to make it off the ground: four enormous rotors set very close to the ground, and one very dedicated cyclist. Read more on Gearburn.

News

New emails from Wikileaks suggest Google, Salesforce were offered ‘TrapWire’ spy tool

Time was, a story about governments and big corporations using scary spy technology would've been easy to write off as the rantings of a conspiracy nut. New emails released by Wikileaks, however, suggest that the likes of Google and Salesforce were offered a video surveillance program developed by ex-CIA operatives. The program, called "TrapWire" was developed US-based Abraxas Corporation which is allegedly staffed mostly by former CIA agents. According to ZDNet, the technology is meant to be used in the identification ...

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