News

China to spend 350bn online by 2015

Half a billion internet users and an economy which, although not immune to international economic pressures, is still on the up means that China is poised to experience a massive ecommerce boost. Add in an anticipated 200-million more users and the Asian superpower could become the world’s biggest ecommerce market by 2015. According to the Boston Consulting Group(BCG), the country’s online market could be worth as much as US$350-billion by then. China already has more online shoppers than any other ...

Ecommerce

WineConnected brings wine-making online

It’s not easy to get excited about wine if you have been living under the notion that US$2 box wine is the best of the best. It takes a smartly designed website, and an online wine-ordering system to bring wooded cabernet sauvignons to the masses. That website is WineConnected. WineConnected wants you to become a member of its family. It’s not simply a matter of logging on, ordering a case of bubbly and drinking till dawn. No sir, WineConnected gets you ...

News

Indonesian earthquake leaves Twitter shaken, tsunami fears subside

Sumatera An 8.7 magnitude earthquake has hit the off the coast of the Indonesian island Sumatera in the Indian Ocean. At first details were scant and there was fear that there may be a repeat of the tsunami which devastated the region in 2004. Those fears have, for now, been allayed to some extent. Twitter has, nonetheless gone into overdrive. At one stage, #PrayforSumatera, US Geological Survey, #Sumatera, Indian Ocean, and Earthquake in Indonesia were all globally trending topics. As ...

Humour

10 Awesome texts from Hillary Clinton

U.S. Secretary of State Hillary Clinton checks her PDA upon her departure in a military C-17 plane from Malta bound for Tripoli,  Libya By now you've probably heard of "Texts from Hillary Clinton" -- the tumblr blog that has the former first lady and current secretary of state sending and replying to texts while sitting in a G6 or a space shuttle, you decide. The spoof site has various well known figures sending Clinton texts messages and her replying with witty and funny remarks. In less than a week the blog has become an online sensation, boosting Clinton's public image in the process ...

News

What should we make of a model that strips for Facebook likes?

Using Facebook likes to make a billboard’s beard is one thing, but using them to make a model strip? Well that’s a whole new kettle of social media fish. The Dutch division of clothing brand Stüssy is trying to get Facebook users to like its photos with the promise of an incentive. That incentive comes in the form of an item of clothing coming off the model as the likes for it increase. It’s not yet clear how far Stüssy ...

Infographic, Social networking

How to get more pins and repins on Pinterest [Infographic]

Data about Pinterest is sparse because it's been slow to release its API, but I was able to utilise search engine APIs to pull some data about the trendy new social site. I gathered information on over 11 000 pinned images and did some analysis to create the infographic below. This data should be useful for Pinterest users who’d like to get more repins on the images they’ve pinned, as well as content producers who want their content pinned and repinned ...

Social media

Social media is a virtual cocktail party

cocktails Social media is here to stay and whilst most companies understand the benefits social media has to offer, many are still faced with the challenge of getting their employees on board. Social media isn't something you can force on employees. It is something they WANT to do. According to Wikipedia, “social media includes web-based and mobile technologies used to turn communication into interactive dialogue”. On the face of it, social media is a collection of tools and technologies that enable ...

Advertising & Marketing, Online media

What ‘viral’ lessons can we take from Kony 2012?

Kony 2012 Viral, and more specifically the phrase 'I want you to make me a viral video' is something that we have covered before with our 3Rs post: Remarkable content, seeded to the Right people, leads to Results. The Kony phenomenon comprises certain elements of the 3Rs, but also provides insight into additional mechanics of successful online video, which brands can take value from. These include: Influence the influencers Celebrities have been the greatest influencers to jump aboard the Kony express, disseminating links via ...

News

Google gives Google+ a makeover

There are those who think Google’s approach to its social effort Google+ was wrong from the start. It was rushed, they say, a desperate attempt response to the meteoric rise of Facebook. So can a fresh lick of paint convince the doubters that things have turned around? Google today unveiled a series of changes to Google+, which it says makes the social network “more functional and flexible”. The tweaks to the 170-million strong social network have been made in three ...

Social media

What the hell is social business anyway?

business ipads Is social business just another term competing with other faddy social trends (Social media, social networking, social media marketing, social CRM...the list goes on)? Or is there really some substance behind it? How do we start making this concept work and do we really understand it? The thing that business and business owners need to remember, regardless of their size and their market, is that times change and people change. So as baby boomers give way to millenials and the digital ...

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