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  • All hail your new digital overlord: Joe Fernandez of Klout [LeWeb]

    You would expect the person that wants to rank everyone on the internet by their popularity to be a total douche bag. For all the crap that Klout and it's CEO, Joe Fernandez, get, he's actually a surprisingly mellow guy. Klout wants to rank everyone by how influential they are. If you are a normal person then Klout seems like the stupidest thing in the world. On the other hand, if you're at involved in marketing (which, let's face it, we all are), then you know that the industry is desperate for some sort of way to easily tell...

  • Why it might not be time to jump on the HTML5 bandwagon just yet

    In April 2010, Steve Jobs published an open letter on Flash on Apple’s official website that he called “Thoughts on Flash”. In it he openly explained why the Cupertino giant had refused to use Flash player on its mobile devices. The Flash vs. HTML5 debate had long been on the lips of developers across the world by then, and this letter fuelled the fire even further. Two years on we’re still reading about the demise of Flash and the rise of HTML5. But is HTML5 really all it’s cracked up to be? When talking about Flash and HTML5, there are...

  • 7 reasons why Microsoft’s tablet announcement shows that it’s cool again

    You've got to hand it to whoever handles Microsoft's marketing, they sure know how to drum up hype. The tech press hadn't been this excited for an announcement since, well, the last Apple launch. Wait, does that mean we actually expect Microsoft to be cool again? Totally. In fact, we think its big tablet reveal shows that the Redmond-based giant is getting its groove back and (dare we say it?) becoming cool. Here's why. 1. Venue A photography and film studio in Hollywood set up to look like a fashion show? How much further could Microsoft get from the staid...

  • Nokia treats us to more ‘Dark Knight Rises’ magic [Video]

    Are you getting frustrated waiting for the Dark Knight Rises to finally come out? Well here's a little more trailer action to tide you over. The trailer comes off Nokia's official YouTube channel and is packed full of insane action. Why, you might justifiably ask, does an embattled phone manufacturer get first dibs on the new trailer for a film as big as this? Well it's largely down to the exclusive Batman themed Lumia 900 partnership Nokia has going with the film's makers. Jeez, if Batman can't save Nokia, who the hell can? var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • How multi-tasking online is messing with your brain [Infographic]

    Ever feel like you're stretched too thin, flitting between fifteen different tabs in your browser and a few apps on your tablet all while scrolling through your Facebook notifications on your smartphone? Have you started wondering why you can't concentrate on just one thing any more, and feel the need to tweet when you're watching TV? Turns out you're not alone. In a hyper-connected world where messages are sent and received in real time, it's not surprising that you've got a lot more on your plate than you used to. And it's not all good news for your poor brain,...

  • Is Windows Surface ready to take a bite out of Apple?

    After a long wait of Microsoft "keeping it secret and keeping it safe", it has been revealed. A tablet named Surface. "It's hardware and software pushing each other" said Microsoft CEO Steve Ballmer at the press event in downtown LA. And now for the specs: It's 9.3mm thin and 576 gram light. There's a USB 2.0 port. The VaporMag case is "full magnesium". Users will be able to access Windows apps, like Xbox Live and Microsoft Office. The display is "optically bonded" and designed for Surface. And of course, it's made for Windows 8 so yes, it's a flashy...

  • Check out Microsoft’s Surface event in its full glory [Video]

    Look there's no disguising the fact that we think Microsoft's range of Surface tablets is pretty damn cool. We sure as hell can't wait to play with one. There's a chance that some of that's post-event hype though. So just to make sure we'll be watching the whole Keynote again. And thanks to the marvels of YouTube, you can too. Just don't go expecting any hard-and-fast details on pricing. We'll only find that in September or October when the device lands on the market. Oh, we've already picked up something that's left us ambivalent. At one...

  • New Apple ad reminds everyone about iPad amid Microsoft hype

    Unless you were hiding under a rock somewhere, you know that Microsoft launched its Surface range of tablets last night. Apparently Apple thought it best to remind us about the new iPad on the same day. The Cupertino-based tech giant released a video explaining how its Retina Display rocking device allows you to "do it all more beautifully". The video ditches the celebrity endorsement style of the most recent iPhone 4S adverts and goes back to the more usual "show off the features" way of doing things. In it, a user is shown sending an email, using Newsstand, watching...

  • 40+ amazing digital campaigns (Cannes)

    Digital advertising campaigns are big business. Seriously big business. YouTube alone brought in US$876-million for Google in 2011. It makes sense too. Digital campaigns "fix" a lot of the issues that exist in traditional advertising. It's trackable, and third-party players such as Google Adsense mean that there's a lot more space for negotiation when it comes to price than there in traditional media. That said, you're still not going to sell any product unless you've got a good campaign. The Cannes Lions, one of the world's biggest international advertising festivals has revealed some of the best digital campaigns from...

  • Fancy an ice tea? Just tweet the vending machine

    This is cool. Soft drinks company BOS is letting Twitter users get their hands on a can of its iced tea just by tweeting a vending machine. Here's how it works: the BOS ice tea robot, called BEV, connects to the Twitter Streaming API and registers the configured hashtag as a filter. All tweets containing the hashtag on the entire Twitter network are then streamed to the BOS sampling machine. It then checks every Tweet's location settings, and compares it with its own location boundaries (also configurable). When a Tweet is found to be within the boundaries, a...

  • Is Baidu about to enter the browser wars?

    Chinese search giant Baidu is reportedly planning to acquire large stake in browser company UCWeb, with the rumours not dissimilar to those linking Facebook and Opera. According to Dow Jones report, a person familiar with the matter said the two companies were still only "exploring possibilities". The report does however follow rumours that Baidu was looking to buy the company outright. If the deal goes through, it'll be something of a coup for UCWeb. Its mobile browser is already used by 8.3% of the mobile web and is now more popular than BlackBerry. Apple's recently announced support for...

  • Facebook promises deeper iOS integration, buys Face.com

    Facebook was one of the definite winners in Apple's recent iOS 6 announcement at WWDC. Now it seems the social network wants to get even deeper into bed with the Cupertino giant. In a short, cryptic post (because there's a real shortage of those at the moment), Facebook said it would be releasing a major update to its SDK for iOS: We're very excited about the Facebook integration in iOS 6 that Apple announced last week at WWDC 2012. We're working on a major update to the Facebook SDK for iOS that will launch in the coming weeks....

  • 6 top tips for controlling your privacy on social media

    If you are concerned about your privacy online, social media is inevitably going to throw a couple of hurdles in your path. In its basic form, the social web encourages sharing and broader engagement that can translate to a much looser control over your private interactions and your personal information online. Every day we use our favourite social media channel to communicate, engage, and to maintain our relationships with friends, family, and colleagues. We also use the social web as a source of information when we are looking for answers. Think about it -- social media has been integrated into...

  • IPv6: Is your business ready for a new web?

    The address space used by the current version of the Internet protocol, IPv4, is rapidly running out. The familiar four number code is fast being usurped by a new protocol -- IPv6 -- which provides over four-billion times more space, and infinitely more options for companies worldwide. Although IPv6 technology has already been deployed extensively in many large networks, it has yet to be implemented on a global scale. World IPv6 Day, which took place on 8 June, marked the ‘official’ transition from IPv4 to IPv6, with major players across the globe uniting to enable the new protocol with minimal...

  • Microsoft mystery event gets a location

    This had better be worth all the fuss. Microsoft's mystery event, scheduled for a couple of hours' time, finally has a location. The announcement that's thrown the tech world into a froth of speculative frenzy will take place at Hollywood's Milk Studios. According to its website, the studio "stands at the crossroads of the fashion, music, photography and film worlds. ... Milk spans contemporary culture and is a hub for supporting partnerships with some of the industry's most visionary talent and innovative brands." Milk started out in New York and opened up its Hollywood branch a couple of years ago....