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  • The Amazon, Walmart & FT app rebellion: What it means for you

    If you take the time to read some of the many articles on mobile app strategy, you'll find that they focus on trying to answer the crux argument of whether to build a native app for each mobile platform or a web app that tries to cover them all. After all, there are significant costs involved, both in development and time to market, and focussing on one strategy appears wiser than trying to be the best in all. In most cases however, the authors fail to choose between native and web and (somewhat wishfully) recommend a mobile strategy that...

  • 11 social networks that hit the skids, and here’s why

    How many social networks have you heard of outside of Facebook, Twitter and Google+? Turning our lives into single-line updates is now the acceptable social drug which the big three continue to push into our digital veins. Not every social network, however, has been as successful as the big players and, like sand through an hourglass, these are the defunct social networks of our lives. Bahu This site began in 2007 as a social portal for French and Belgium students but opened its doors internationally after adding support for most European languages, eventually growing to more than a million users....

  • 7 simple search strategies for your PPC campaign

    If you're a search newbie and want to quickly learn the ropes of the Pay Per Click (PPC) world then using Google Adwords and a tracking program like Analytics will be quite useful. These tools, coupled with a little Excel spreadsheet savvy, can go a long way in managing a new campaign. Here are a few strategies to keep in mind when launching a brand new PPC campaign: 1. Start with Google: Your friends may weave a yarn about Yahoo!/Bing ads but the truth of the matter is that those platforms are only semi-popular at best in the US and parts...

  • App of the week: FNB banking app

    As regular readers of my app reviews will know, I have a sick obsession with budgeting, recording expenses and knowing where I stand financially at any given time of the day. Hence not one, but two personal expense apps have been reviewed on Gearburn since I started writing two months ago. I'm not sure what it is, but I'm pretty sure it's not as healthy as I keep telling myself. Moving on. This week I look at personal banking apps — the one space where emerging markets are often way ahead of the US or Europe. I've been a client of one...

  • Here comes the flood: VC firms funding corporate media push into social media

    Somewhat lost in the news because of Google's acquisition of Motorola, Buddy Media, a New York startup raised US$54-million at a US$500-million valuation. Buddy Media helps corporations set up and run their presence on a wide range of social networks. From Buddy Media: We are in the midst of a massive shift online from a search and intent-based world to a social, people-based world. The last three years were about the consumer side of social platforms, as we watched Facebook, Zynga and Twitter grow exponentially. The next three years will be all about the enterprise side of social, and how companies engage and...

  • Rumour: BlackBerry Messenger Music may be launched next week

    Quoting what it calls "people familiar with the matter", the Wall Street Journal (WSJ) has reported that Canada's Research in Motion (RIM) is developing what may come to be known as BlackBerry Messenger (BBM) Music. According to the WSJ, the new service would allow subscribers to "access" music on their BlackBerry smartphones. The Journal's sources claim to have discussed the new service with RIM executives and were quoted as saying -- as its name suggests -- that the service is "designed to work with RIM's BlackBerry Messenger". The WSJ went on to say that the service may be launched "as soon...

  • Our pick: Top indie games of 2011

    Every game used to be an independent game, a title free from the clutches of management which could branch out and explore untapped genres. Creative freedom is now all but reigned in, with giants like EA, Microsoft and Ubisoft raking in as much cash as film studios. This is what makes the current crop of independent games so important, as they present us with a pure snapshot of gaming, injecting their inimitable spirit into our veins. The list below comprises our best picks of 2011 and is made up from released and unreleased games: Read more on Gearburn.comvar vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • IBM builds computer chip that mimics human brain

    American computing giant IBM announced that it has developed a chip which mimics the way the human brain works. The New York-based company believes that the experimental "cognitive computing chips" could eventually lead to machines capable of emulating "the brain's abilities for perception, action and cognition." "These chips are another significant step in the evolution of computers from calculators to learning systems, signalling the beginning of a new generation of computers," said Dharmendra Modha, project leader for IBM Research. Read more on Gearburn.comvar vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • RIP HP Touchpad and WebOS

    HP has killed off all production and development of the Touchpad and its entire range of WebOS smartphones. The company announced the decision in a recent statement to the press. In the official press release, the company stated that it would: ... discontinue operations for webOS devices, specifically the TouchPad and webOS phones. HP will continue to explore options to optimise the value of webOS software going forward. Read more on Gearburn.comvar vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • Australian fired for moaning at company on Facebook

    Damien O'Keefe, a technician at Australian retail group The Good Guys was dismissed for complaining about his company on Facebook. The complaints were somewhat inflammatory, saying things like: "Damien O'Keefe wonders how the f--- work can be so f---ing useless and mess up my pay again," "C---s are going down tomorrow." The crux of the issue stemmed from his revolving pay issues. O'Keefe said his commission, which was due to him five weeks prior to the post, remained unpaid. Back payments to his commission were made and the issue was resolved. Shortly afterwards, though, the company once again neglected to pay...

  • SMS is dead. Well, almost.

    SMS is dead – more accurately, dying – and why wouldn't it be? Hundreds of millions of consumers around the world are wising up to the costs of mobile communication and because of its 160-character length, SMSes are obvious candidates for a subconscious cost/value analysis. Every so often the meme of SMSes being wildly overpriced (they are 140bytes of data after all) does the rounds. And then there was BBM. BlackBerry Messenger suddenly removed the need for SMS. It needed the BlackBerry installed base to reach tipping point before it became useful. The youth market, though, eventually cottoned on to...

  • After the hype: Why Google+ gets a great big minus

    Like every other geek in the world, I was intrigued by the prospect of a social network based on Google's platform. Once I was in, I found it a bit underwhelming. What's a platform without content, right? Skip ahead a few weeks and the opposite is true. It feels cluttered, messy, confusing, overwhelming. And I lay the blame firmly at the feet of Google's recruitment practices. The proposition is simple: Google+ is a social network built on the foundation of what you do and who you know. I'll leave off the qualifier of the word 'online' because, well, d'uh. The...

  • Googarola and the mobile marketing supernova

    Google's US$12.5-billion acquisition of Motorola Mobility has set the digital community ablaze with a fresh crop of gripping hypotheses about its mobile end-game. This is a characteristically mercenary effort to cement Android's position in the handset ecosystem. While much can be said about how this affects the balance of patent power with competitors such as LG, Samsung and HTC, Google is taking the perception of its deep commitment to "defend" Android to the bank while quietly pushing for a higher and more definite standing in mobile marketing. Having largely missed the new generation mobile zeitgeist and become locked...

  • Drug companies shut down Facebook pages

    Following a move forcing drug companies on Facebook to open their pages to public comment, many such businesses have begun shutting down their presence on the social network. Facebook is allowing a level of seclusion for drug and product-specific pages, as these will remain closed off from public comments. Facebook recently relaxed its policies regarding comments for patient-specific groups, stating that the move would "help encourage an authentic dialogue on pages". Facebook added that it would allow some pages to keep their walls blocked off from public debate, but the bulk of the drug companies will lose this privilege....

  • China’s Todou sees shares tumble on Wall Street debut

    One of China's largest online video companies has seen its shares fall sharply in the wake of its Wall Street debut. Shares in the Shanghai-based Todou, which raised US$174-million with its US initial public offering, were priced at US$29.00 on the Nasdaq Stock Market and closed at US$25.56, a loss of 11.86 percent on the day. Trading under the ticker symbol "TUDO", the company has a market capitalisation of US$867 million at the IPO price. The company, which went live in 2005 and was serving some 65-million videos a day by late 2007, is one of the largest video...