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  • Why your company needs a real social media plan — fast

    Think you can just open a brand page, randomly include "like us on Facebook" in your company's website and then sit back and say you're "doing" social media? That won't be possible -- at least, not for much longer. Much has been said about the importance of engaging with social media users -- it's not a one-way channel, and fans and followers won't be happy if they don't receive a reply quickly (or no reply at all). A tweet or comment is starting to become the minimum response people expect from brands on social media. According to technology research...

  • Could the iPad really own 85% of the tablet market?

    Well now, here's something to nibble on. New research suggests that Apple now 85% of the global tablet market -- around 20% more than research company Gartner predicts it will have by the end of this year. The research, from web-monitoring company Pingdom uses data from global web usage on tablets. And it makes for some sorry reading for anyone in the anti-Apple brigade. The Cupertino-based tech giant's tablet is completely dominant, laying claim to around 85.7% of the market. Android devices meanwhile only make up around 13% of the global tablet space with BlackBerry's PlayBook and various...

  • Want to put your coding skills to good use? Here’s your chance

    This is pretty damn cool. It's a chance for digital activists, designers, developers and data journalists to use their tech skills for good. In what its organisers are calling "South Africa's first ever civic hackathon", techies will be called upon to "build web and software applications that will help make government more accountable". The event, called Code4Democracy, is the brainchild of the Open Data & Democracy Initiative (ODADI) and will offer R25 000 in cash prizes and tech support "for ideas that have the potential to empower ordinary citizens, make government more transparent, or make public services more efficient...

  • SA airline wants you to ‘fly social’, offers free Facebook and Twitter

    This is interesting. South African budget airline Mango is set to give passengers on its planes free access to Facebook and Twitter in-flight for the month of August. Using the in-flight Wi-Fi provided by Wireless G, passengers will be able to get their social media fix at 30 000 feet. If you're feeling left out because you're desperate to get onto Google+, you'll be able to access using the regular in-flight Wi-Fi service at half the usual cost. According to WirelessG CEO Carel van der Merwe, the promotion is to celebrate the end of G Connect's Beta testing on...

  • How to manage your social reputation: 3 points worth remembering

    If you are into digital, you've got to love the social web. Social media provides a way to get new clients, interact and nurture relationships, and a place to reach your target audience. This all sounds good, but in reality, too much of a good thing isn't always the best. Many people on the social web consider social media as their diary online. They post and say almost everything that goes on in their lives. Do you share all your secrets with everyone online? When you are bored, do you call up your clients and tell them that you are...

  • SEO: Why people need to know exactly what you’re doing

    Reporting on SEO can be tough, but only if you don’t know what you are doing. Make sure that your SEO company is providing comparative reporting, or if you are an SEO company, make sure you're transparent. First you need to decide what proper reporting means to you. Is your focus purely brand exposure? Impressions? Or, is it lead generation? Or perhaps it’s a number of factors. For any SEO company to be successful it needs to ensure that clarity is evident in its reports. Factors that could influence your reporting negatively include seasonality, markets, and global changes, so make...

  • 3AL: at the intersection of social networking and eCommerce

    Among a slew of innocuous, copycat startups, 3AL, the Nigerian social networking and eCommerce amalgamate, is taking a road decidedly less traveled. You can think of 3AL as Facebook for businesses or Etsy -- if it went beyond arts and crafts. It connects businesses and creates a direct line between buyer and seller. It doesn't feel as if 3AL is trying to be a generalised social network aimed at subverting Facebook’s reign. In fact, when you first visit the site, your eyes are met with a big blue “Sign in with Facebook” button. That’s a smart move. Read more on Ventureburn.var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var...

  • Choose your own zombie adventure in The Walking Dead

    Telltale Games’ The Walking Dead (TWD) is a lot less game, a lot more interactive story. Like a great Choose Your Own Adventure novel, your decisions mould the way the story plays out. The choices you make here are both challenging and mature. Zombie-Tropes Based on Robert Kirkman’s award-winning comic book series, Telltale’s The Walking Dead has some serious work to do to find relevance in the zombie-saturated media world that we live in. Read more on Gearburn. var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • Get your portrait drawn in the sand by a robot with this Google experiment

    Ever wanted to take a photo with your webcam and get it sketched in sand by a robot at a museum in London? Well, your dream could come true... if you're a Google Chrome user. Thanks to a new API in the new version of Chrome, web apps will be able to 'see' and 'hear' you. According to an official blog post, the browser update includes the getUserMedia API, which allows you to grant web apps access to your webcam and microphone without a plugin. This allows experiments like Google's Sketchbot access to your camera, so it can capture...

  • Twitter to UK journo: sorry we ratted you out, but your suspension was valid

    Twitter has issued a statement apologising for its suspension of UK journalist Guy Adams. Well sort of. The social network maintains that it followed most of its own procedures properly when it decided to suspend Adams after he tweeted the email address of an executive at US broadcaster NBC: That said, we want to apologize for the part of this story that we did mess up. The team working closely with NBC around our Olympics partnership did proactively identify a Tweet that was in violation of the Twitter Rules and encouraged them to file a support ticket with...

  • Outlook.com hits 1m signups just hours after launch

    Wow. Turns out people are really excited by Outlook.com. One-million people have already turned on the product that will ultimately kill hotmail just hours after its launch. The news comes via a tweet from the product's official account and in the wake of a media onslaught that may well have stoked curiosity in the new email service: One million people have signed up for a new, modern email experience at Outlook.com. Thanks! #outlookpreview twitter.com/Outlook/status…— Outlook.com (@Outlook) July 31, 2012 The tweet also came with a graph showing how quickly it hit that one-million user mark. You've got...

  • Mark Zuckerberg’s younger sister now part of the Google family

    When you hear the name Zuckerberg, your brain tends to jump to the hoodied founder of Facebook. Here's the thing though, there are, apparently Zuckerberg's all over the tech world. Following the acquisition of Wildfire Interactive, Mark Zuckerberg's younger sister Arielle will be joining Google. The junior product manager has previously offered up her thoughts on the changes made to Facebook. The Zuck's older sister Randi left Faccebook in August 2011, to pursue other projects, most notably social media company R to Z Studios. The older Zuckerberg is also an executive producer on Silicon Valley a show that applies...

  • London 2012: the social media highlights of the Olympic Games

    It's been called the most social Games in history -- and this year's Olympics is definitely living up to the title. Even before the opening ceremony had begun, Twitter had already confirmed that there were more tweets about the London Olympics than there were for the entire duration of the Beijing Games. So far, not one but two athletes have been cut from their country's Olympic teams for inappropriate tweets, and a UK journalists' critical messages about US Olympic broadcaster NBC have caused widespread controversy after his account was banned by Twitter. In case you're still wondering who to...

  • Windows 8: Fluidity and an uncompromising user experience

    Microsoft is pulling out all the stops with Windows 8. For the Redmond-based tech giant, it's not just another operating system, it's a complete shift in direction. "We worked hard to build a platform that is fast and fluid," says Windows 8 engineer Rajeev Nagar, who is part of the core Windows 8 development team. Since the announcement of Windows 8, a three preview versions have been released to consumers and the developer community. Microsoft's aim is to "bring along all of our user base through engagement; hence we have rolled out so many versions. The consumer previews has...

  • Cape Town social tourism campaign hits 13 million impressions on Twitter

    This is very cool. The city of Cape Town is currently hosting four international travel bloggers and their itineraries are being guided by Twitter. The initiative, which is the brainchild of Cape Town tourism, invited people to participate in the campaign by sharing tips for the bloggers' itineraries using the hashtag #LoveCapeTown on Twitter. The campaign, which kicked off with a "tweet-up" on Sunday 29 July, has seen suggestions flooding in to a series of questions posted by the bloggers. Over a 24 hour period, Cape Town Tourism claims, the #LoveCapeTown hashtag generated 1 500 tweets, 13 521 392...