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All posts tagged "Facebook"

  • Weekly Round Up #33: Facebook’s M, Moments app, Cortana for Android and #StrongerthantheRand

    Welcome to Weekly Roundup, our podcast discussing the tech trends, innovation and news from the last few days. This week on BurnCast, Stuart Thoma and Andy Walker discuss Facebook's M, a digital personal assistant for Messenger, Cortana for Android, Moments, a photo sharing app by Facebook, and the hashtag #Strongerthantherand. This week, Facebook announced the arrival of M, a personal assistant that is within Messenger. There is not doubt that Facebook is set on building Messenger into a messaging app that does more than send and receive messages. In doing this however, it runs the risk of complicating it....

  • Facebook launches M, its AI powered personal assistant within Messenger

    If its innovations to enhance user experience in the app are anything to go by, the Messenger team at Facebook must hardly sleep. Today Facebook launched a personal assistant within Messenger to users in San Francisco, with a plan to eventually roll it out to other markets. The personal assistant is simply named M. M, Facebook says, completes tasks and finds information on the users behalf. David Marcus, Facebook’s Vice President of messaging products, suggests that M might be better than Siri, Google Now and Microsoft Cortana: “Unlike other AI-based services in the market, M can actually complete tasks on your...

  • Bic SA #HappyWomensDay poster stirs up social media, misses the point

    Probably one of the most renowned brands in the niche world of ballpoint pens, Bic is the latest company to cause a stir on social media. Its social media shoutout to #HappyWomensDay just backfired after it tweeted a poster with a controversial quote. The Bic-branded image is of a stock imaged young professional women with the following tagline: "Look like a girl, Act like a lady, Think like a man, Work like a boss." Needless to say, this sentiment didn't go unnoticed and the brand was at the end of an immediate backlash. After deleting the tweet and removing the Facebook post,...

  • Facebook introduces messaging on Pages: a new way for customers and businesses to connect

    Facebook is introducing a a new feature for Pages that aims to improve the way businesses and customers interact. The new feature has two main functions, which includes a way for customers to send private messages to businesses and tools for Page admins to easily manage and respond to messages. Gone are the days when a brand and its customers were complete strangers. The new send message button for local awareness ads allows customers to engage in private conversations with business Pages from News Feed ads. This way, Facebook says, customers have a personal channel to connect with businesses directly from ads....

  • Facebook launches live video-streaming feature for celebrities

    Facebook is venturing into live video streaming. The social networking app has launched Live, a new way for public figures and fans to connect. With Live, the company says, public figures can take their fans behind the scenes, host Q&As, share announcements and more. With Live users can also interact, watch the live broadcasts or choose to watch the video later on the public figure’s Page. Users comment on, like or share the video while watching a live broadcast. The celebrity in question is also able to see and respond to the comments. Users can see when their friends or other...

  • Facebook hopes to implement AI services ‘within next 10 years’

    Facebook and Artificial Intelligence (AI) sounds very creepy yet exciting sitting in the same sentence, but that's exactly where the world's largest social network is heading. Moreover, it wants you to share your thoughts with your online friends in the near future. There's a lot of buzz around the subject of AI, from industry influencers like Elon Musk and Bill Gates sharing their predictions to blockbusters like Her, Transcendence or Ex Machina portraying extreme but plausible outcomes. It's to little surprise then when Facebook CEO Mark Zuckerberg held a Q&A on Facebook recently questions around this subject were raised. " working...

  • Instagram announces explore page, with trending tags and places, and more powerful search

    Instagram has announced two major updates. One is to its explore feature, adding trending tags and places, and the other is making its search more powerful and easier to find people, places, and tags. According to Instagram, 70-million photos and videos are posted to the platform every day. It is clear from this that seeing all of them is impossible and even tracking back to see all of them is like navigating a minefield. With the new changes, things are about to get better. “We’ve completely reimagined the Explore page to make discovery on Instagram immediate and effortless.”...

  • Are Facebook’s video views closing in on YouTube’s?

    A new survey by Ampere Analysis suggests that Facebook video views are growing so fast that they could catch up with YouTube’s in a few years. YouTube has long reigned as the king when it comes to watching videos online. Its video views reach billions. But of late Facebook and Twitter have made strides in catering for video playback in their own platforms. Facebook has made its intentions about hosting video clear, partnering with NFL and Fox Sports. And it would seem that it is now paying off. Earlier this year, Facebook revealed that in just one year, the number...

  • Facebook takes on Pinterest’s buyable pins, expands beta test for ‘buy’ button on Shopify

    Today, Facebook announced that it is inviting Shopify merchants to a beta test of its ‘buy’ feature. The feature allows users to buy things within Facebook without having to leave to click on another site. Over the last year, Facebook has been working on a solution for Shopify merchants to advertise and sell their products from within Facebook. The company explains that the ‘buy’ feature will enable consumers to purchase products they discover in their News Feed or on Pages without having to leave Facebook. Shopify merchants have in fact been posting products with buy buttons but Facebook is...

  • Facebook launches Internet.org in Malawi

    The Internet.org project by Facebook is now available in Malawi through the TNM and Airtel Malawi. The project is an initiative by Facebook to bring together technology leaders, non-profits and local communities  with the goal of connecting the two thirds of the world that don't have internet access. Only one out of every three people can access the web, Internet.org says, and this is its plan change this. “Giving people free access is the right thing to do. We will keep connecting more people and more countries, and we won’t stop until every person in the world can connect to the Internet,”...

  • Would you date a social media platform? [video]

    Dating a social media site isn't really a farfetched idea, is it? Considering the amount of time people spend on social media sites, dating one would make sense, at least in terms of commitment. With that said, what would happen if you went on a date with a social media platform? Well, according to YouTuber Emma Blackery, the platforms wouldn't be too different from the descriptions we'd give people who use them. Blackery's sketch imagines dating personifications of social media sites, and their subsequent personalities. The video, edited in a quick montage format, portrays the likes of Twitter, Instagram, Facebook, Google+ and...

  • Facebook is now a publisher, launches Instant Articles

    It's official, Facebook is now a publisher. Instant Articles, a new product for publishers to create fast, interactive articles on Facebook, officially launched yesterday. It has been in discussion and planning since a few months ago. For now, Facebook is working with nine launch partners for Instant Articles: The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild. “Fundamentally, this is a tool that enables publishers to provide a better experience for their readers on Facebook” said Chris Cox, Facebook Chief Product Officer. There's no doubt that people share plenty of articles on Facebook....

  • Facebook introduces three new native ad tools on its native ads format

    Facebook has announced a slew of improvements to its Native ad products, which form a crucial part of its Audience Network. “Today, more than half of developer revenue from Audience Network comes from native formats, and publishers are seeing 7x higher CPMs for native ads when compared to standard banners,” the company said. Audience Network by Facebook was launched a year ago, on 30 April 2014, and its function is to improve the relevance of adverts inside mobile apps by extending the reach of existing Facebook campaigns beyond Facebook and helping developers and publishers monetize their apps. Facebook says...

  • Instagram launches official community called @Music

    Instagram has launched a new official community called @music. The community is aimed at music lovers, dedicated to exploring music around the globe, from both the musicians and the listeners. The tech company says that the community is a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans. The service appears to be a pseudo-publishing platform more than anything else. Instagram is a publisher of narratives in photos and videos but with the new community layout it wishes to transcend this and embrace text. There has already been such moves...

  • Facebook drives video ad strategy by targeting desktop users with games

    As you might know, video on Facebook is massive. With over four billion native videos on the platform every day, the company says that people are uploading, sharing and discovering videos on Facebook more than ever. To boost this number even further and show how effective video advertising can be, Facebook has announced that it will soon be rolling out video ads for desktop. It will do so by focusing on game developers first. About 445-million people who play Facebook-connected games across desktop and mobile every month. For users, this means that video ads of games like Farm Heroes and...