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Online media

  • Where can I find relevant content online to stay up to date with information?

    Online, you will find millions of blogs, news websites and thousands of online wire services publishing press releases and news articles daily. How is it possible for you and your business to find anything that is interesting with all the information noise? How do you find information that is relevant to your business that you can use and that you can share with your target audience? Reading and staying up to date with the latest trends is a key component of digital marketing. How are you going to stay up to date with all the latest news and updates...

  • If print is really dead, why are people still launching magazines?

    Print is dead. It's a refrain we've heard so often over the past few years that it has to be true, right? When it comes to ad revenue that statement might well be true. In the US, print revenue has been in free-fall, going from US$47.41-billion in 2005 to just US$17.3-billion today. Things aren't about to get any better either. Both the New York Times and Time have forecast further cuts in their own print ad revenue. So why, in the midst of all that, are publishers still launching print magazines? Sure, you could laugh off the decision by the...

  • Content trickery will only alienate your audience

    Brands, agencies and publishers need to take a consumer-friendly approach to digital native advertising that emphasises transparency and value to the reader if they want it to strengthen, rather than damage, their brands. Ads thinly disguised as editorial alienate and annoy customers rather than engaging them and persuading them to take the action the brand desires. Many publishers like digital native advertising because it’s one way to mark up the cost of their inventory. Some agencies like it because it allows them to count editorial hits as advertising hits. Brands also like it because they think it’s a perfect way to break...

  • There’s absolutely no reason for publishers to panic about programmatic buying

    The hype about programmatic marketing has hit South Africa, creating great excitement among media buyers and as much anxiety among some publishers. This approach to media buying promises brands and agencies more efficient ways to improve customer engagement, enhance media buying efficiency, and achieve better performance from their digital campaigns. Some publishers wonder where the benefit lies for them. With most struggling to grow digital revenues as quickly as they’d like to, they are fiercely protective of the revenue streams they do have. They are wondering whether the shift towards programmatic will mean that they need to give up a bigger...

  • Content curation is dead, it’s time to get creative

    How many brands can you think of that are truly rocking the social media party? And by rocking we don’t mean posting beautiful images with meaningless quotes that get the perfunctory likes and shares. We’re talking about brands that are sparking new conversations, adding real value and seeing results. The latest figures released at this year’s South African Social Media Landscape briefing paint a very clear picture – brands that are winning at social are winning at original content creation. This is illustrated by the fact that the platforms seeing the biggest growth are those that demand originality –...

  • Polygamous publishing methods keep swinging readers engaged

    Some publications are born digital. Others become digital. And then, there are those that swing both ways……To grow revenue, digital and traditional publishing worlds need to ‘co-habit’ and benefit each other. The debate as to whether print publications have a place in the consumption habits of today’s consumer, continues to rage. Nowhere is this debate louder though than when discussing the merits of traditional vs online advertising. Both print and digital publishing realms rely heavily on this as income and with ever shrinking advertising budgets, the bucks need to work harder in an increasingly...

  • It’s time for publishers to stop building apps: here’s why

    I’m tired of Apps. I think it’s time online publishers stop building apps and focus more on building responsive sites that gives their users the best mobile experience available. Mobile accounts for 80% of South African web traffic I live in Cape Town, South Africa so my view on the 'PC vs Mobile' debate may be different to yours. It’s no longer a case of mobile starting to overtake Desktop traffic. Mobile is by far the biggest traffic source for almost all online publishers in the country, with 80% of my own property's traffic coming from the mobile site! App traffic simply...

  • Koos Bekker predicts print media will be dead within 20 years

    Former Naspers CEO Koos Bekker predicts that print media will be extinct within the next 20 years. Speaking in a video interview at the Future of Media conference, Bekker prefaced this prediction by pointing out that prediction is a fool's game. "My recent predictions of the future were all wrong. Don't try and predict the future but try to adapt to it," Bekker said in his first interview since stepping down as CEO of the company earlier this year. Bekker, who took Naspers from a predominantly print-based media company, to a global ecommerce and social media superpower with a...

  • Want to start a digital magazine? Here are 9 of the best publishing options

    So you did it -- you wandered into the Newsstand section and fell face-first into the glorious world of digital magazines. Oh, how beautiful! Look at that clever transition! That embedded how-to video! That stunning, full page photo story! You want to make one too, right? You're not alone. The rise of tablets has brought with it a new avenue for publishing: digital magazines. Many existing print publications are looking for the best route to keep existing readers interested and find new ones, while the fact that you now don't need your own printing press and half a forest worth...

  • Memeburn presents: the ultimate guide to promoting your content online

    With the release of Google's Hummingbird came a great change in the world of SEO. Although many digital agents consider that the changes were to be expected, it has become quite difficult for businesses to promote themselves online. The SEO landscape is not the same as it was ten years ago, and this basically means that companies have to work harder, and invest more time and money in expanding their online credibility. The Hummingbird and Panda algorithms love high-quality, compelling content that truly adds value to the World Wide Web. This means that content is one of the best...

  • What lessons could the New York Times learn from Naspers?

    LinkedIn Influencer Michael Moritz published this post originally on LinkedIn. Follow Michael Moritz on LinkedIn here. What happens when your business is threatened with oblivion? A vivid comparison was just laid bare. One was the leak of a confidential memo assembled for the leadership of The New York Times that revealed, in gruesome detail, the plight of the company. The other was an earnings report that caused the stock of Naspers, the South African media company, to nudge towards its all-time high and attain a market value of about US$44-billion, or almost 100 times what it was worth...

  • Jawbone founder: the web hasn’t really empowered average people the way it promised to

    Opinions are everywhere, pretty much everyone in the world has them. These opinions have a right to be aired irrespective of who you are, where you live and what you do. This what Jawbone founder Alex Asseily believes. It's this belief, more than anything else, which inspired the launch of State, a new global opinion network that links individuals based on their point of view. The London-based company was founded by Asseily and his brother Mark. The opinion platform recently made a move into Africa through South Africa and has been targeting emerging market countries in the last few...

  • Could remnant ad sales kill online publishers?

    Every week I’ll get an email from a random agency telling me they absolutely love my site and they’d like to advertise on it. This gets me really excited, because I work incredibly hard on it. It has fairly decent traffic too, about 5 000 unique visitors a day, so to monetise the site would be a dream-come-true. Said random agency will ask me for all sorts of stats about my site. I’ll email them everything including my now-deceased grandfather’s birth certificate from Prussia, because they need to be absolutely sure that I am a “genuine” publisher. They’ll want site...

  • Discover Digital VoD service acquires sports content, looks to make internet TV big in SA

    Discover Digital is a digital entertainment business planning to launch an alternative Video-on-Demand (VoD) TV service in South Africa later this year. This recent news came out when the company announced the acquisition of streaming, download and electronic sell through (EST) rights to South Africa’s premier national motorcycle racing category, the Monster Energy SuperGP Champions Trophy. Sports is kind of a big deal in South Africa. Those who hold the rights to broadcast that content is pretty much golden given that it's the largest sector of the entertainment and media industry in the country, and is estimated to clock in...

  • Will the real content marketing specialists please stand up?

    A few years ago I was having a chat with a close family friend, who also happens to run one of the world’s leading creative advertising agencies from his base in New York City. As we were chatting, this high-powered advertising CEO explained that he really believes that content marketing is the next big thing in the marketing world – he was sure of it and excited about this next step, explaining how it would work to give brands the kind of inherent, sustained relationships with customers that they’ve all been seeking. At first I thought “that makes perfect...