Ads & Marketing

Beyond 2020: Why email marketing will be relevant for a long time to come

Email is rapidly approaching its 50th anniversary, having been with us since 1971. And while most technologies invented half a century ago now feel…

Facebook has a new ‘company brand’ logo representing all its products

Facebook on Monday revealed its new company brand designed to encapsulate its “family of apps” and distinguish itself from the Facebook app. According to…

Twitter showed more ads to people with fewer followers

A report by The Verge on Thursday revealed that Twitter once showed its users ads according to their follower counts. “Historically, users with high…

Apple shot Selena Gomez’s latest music video with the iPhone 11 Pro

Apple on Tuesday released a teaser for a Selena Gomez music video showing off the iPhone 11 Pro’s triple camera system with 4K video…

Apple drops a wedding cake on an iPhone 11 Pro, because advertising

With the launch of its iPhone 11 Pro range last week, Apple also dropped a pair of promotional ads showing off the device’s triple-camera…

Who knew an ad for Apple AirPods could be this adorable?

Product advertising is supposed to fill you with a lust for that product, even if you don’t need it. Apple probably wrote the damn…

iStore Meets melds Apple marketing and South African celebs with education

iStore in South Africa on Tuesday announced the launch of “inspirational and informative” iStore Meets across the country. The events, which will take place…

Google recruits Will Smith to flaunt the Pixel 3’s selfie mode

Google hasn’t really done much to market its Pixel devices. But after the Pixel 3 launched earlier this month, the company’s seemingly all in….

Bad data is harming your email marketing efforts: here’s how to fix it

Anyone who’s spent any time around the marketing space knows how valuable data is. It’s no accident that the value of data is frequently…

Watch this painted elephant ‘fly’ across a billboard

Billboards can be obnoxious pimples on the picturesque face of South Africa’s beautiful landscape, but this example is perhaps an exception to the rule….

Cape Town’s the real star of Apple’s Watch Series 4 ad

Apple may have been trying to showcase its new Apple Watch Series 4, but its one filming location in particular glimpsed within its new…

Nando’s latest ad throws shade at South Africa’s brand campaigns

If you thought Netflix nailing DStv was harsh, or Cell C mocking Rain’s LTE service was crude, you’re going to love Nando’s shade at…

How your competitors can help you improve your digital marketing

Death and taxes are two big guarantees in life, and if you’re running a business, then sturdy competition is another one of these certainties….

Netflix is now showing ads between episodes to some users

Update, 22 August: Netflix South Africa’s PR has told Memeburn that there’s “no confirmation that Netflix will be rolling out the previews in our…

Cell C’s new weatherman ad mocks Rain’s LTE network

We’re seeing more and more brands coyly attack one another on social media. A good example was Netflix’s swipe at Multichoice’s DStv, and Huawei’s…

Spotify may soon let users skip advertisements

In an extremely brave and risky financial play, Spotify may soon allow free tier users to skip audio and video advertisements whenever they want….

Soon you’ll be able to test L’Oreal’s cosmetics using augmented reality

If you love shopping online, especially for cosmetics, but always wanted to try things on before making that risky purchase — it may soon…

How machine learning will revive radio in South Africa and beyond

Over the past decade, the dazzling rise of digitally-driven technologies has had a profound effect on almost every industry. Within the broad sphere of…

Netflix’s ‘Man in a Van’ ad is really going to annoy satellite TV companies

It’s safe to say that Netflix South Africa has adopted the Wendy’s brand of guerilla marketing, this after its latest ad dropped in the…

KFC South Africa’s hilarious World Cup ad hits 9GAG

Congrats KFC South Africa, you’re now 9GAG famous. The website laced with memes and funny videos posted a clip of KFC South Africa’s pre-World…

Dear Digital Industry, it’s time to break data creativity out of their silos

“Data is the new oil” is a phrase we’ve all seen, in some variation, in conference presentation after conference presentation. Knowing everything about your…

The future of marketing is data-driven, creative, and (most importantly) people-based

For most of its history, digital marketing has largely involved adapting traditional marketing methods to the digital space. Whether in the online, mobile, or…

Productivity On A Large Screen

Everlytic Launches Cutting-Edge AI Studio with WhatsApp Chatbots for Smarter Communication

Everlytic’s new API Communicator feature enhances customer engagement across multiple channels

Savant Launches Savant Build Cohort 3 to Accelerate Deep-Tech Innovation in the Green Economy

Simplicity at scale: The role of leadership in agile transformation

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

GM switches-off Cruise control on $10bn robotaxi project

CHARGE taking EVs off-grid in the North West

eActros 300 and Zimi Charge creates EV win for Bakers