Advertising and Media

Spotify may soon let users skip advertisements

In an extremely brave and risky financial play, Spotify may soon allow free tier users to skip audio and video advertisements whenever they want….

Soon you’ll be able to test L’Oreal’s cosmetics using augmented reality

If you love shopping online, especially for cosmetics, but always wanted to try things on before making that risky purchase — it may soon…

How machine learning will revive radio in South Africa and beyond

Over the past decade, the dazzling rise of digitally-driven technologies has had a profound effect on almost every industry. Within the broad sphere of…

Netflix’s ‘Man in a Van’ ad is really going to annoy satellite TV companies

It’s safe to say that Netflix South Africa has adopted the Wendy’s brand of guerilla marketing, this after its latest ad dropped in the…

SEO’s working, but what’s next? Site speed optimisation and conversion rate

You’ve just sat down to scrawl through your latest SEO report and your website’s rankings are finally blowing you away. After months of on-…

KFC South Africa’s hilarious World Cup ad hits 9GAG

Congrats KFC South Africa, you’re now 9GAG famous. The website laced with memes and funny videos posted a clip of KFC South Africa’s pre-World…

Dear Digital Industry, it’s time to break data creativity out of their silos

“Data is the new oil” is a phrase we’ve all seen, in some variation, in conference presentation after conference presentation. Knowing everything about your…

Musical marketing: brands should fine tune campaigns using music

F and F-sharp — two simple bass notes that define the classic thriller Jaws. That score still effectively strikes a chord of suspense and…

Call to action 101: here’s how to use them on your blog

Using optimised calls to action in your digital marketing campaign can be a game changer. It can also be used in every blog post that you…

A brief introduction to content marketing in South Africa

A couple of decades ago, marketers had undivided attention. With not much more than three or four marketing channels to choose from, brands could…

Want a RankBrain-friendly website? Here are 5 key pointers

Google is now using the RankBrain machine-learning system to process each and every search query it receives. Fuelled by AI, RankBrain is a query…

Digital everywhere: it’s time to break our attachment to traditional advertising

The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are already spending a huge…

Biting the hand that feeds: the trouble with ‘that’ dog-fighting billboard

I will never forget the day my first year marketing communications lecturer showed us a series of shock tactic ads, mostly from NPOs (Not…

How to generate more conversions with magnetic content

If you are into digital marketing or just looking for new ways on how you can generate more conversions online for your brand, I’m…

How to be more creatively calculated in your marketing efforts

I always thought that being a contrarian was a smart idea. Going against the norm, doing things in ways nobody else would. That is…

Transformational leadership is needed for an inclusive and diverse digital industry

We are called for such a time as this. More people on the planet own mobile phones than toothbrushes. These levels of mobile technology…

M&C Saatchi snaps up Dalmatian Advertisng

M&C Saatchi has on Tuesday announced that it had acquired Dalmatian Advertising, a small Cape Town-based agency. Formerly known as Domino Digital, the agency’s…

4 weird Parlotones marketing mashups through the years

Whether you like the band’s music or not, you can’t deny that South African rockers The Parlotones are marketing powerhouses, owing to its partnerships…

Digital assistants, social & mobile: 7 new SEO strategies to look out for

Is SEO dead? If you are an online marketer, you must have come across this question on a myriad of forums. In fact, a…

Relevance, value, creative and the customer in digital marketing

I love the industry I work in with a passion, but the truth is we know that the old game is over. Creativity is…

SA’s Smallest Businesses Are Job Engines – So Why Can’t They Get Funding

Starlink in South Africa – Regulatory turbulence grounds Elon Musk’s satellite internet plans—for now

ASUS and AMD Launch AI-Driven Expert P Series PCs for South African SMBs

South Africa’s MSMEs Still Locked Out of Funding – New Report Calls for Radical Reform

Africa Bridge Fund seeks to build a thriving Africa tech ecosystem

MortgageMarket and EasyEquities partner to launch EasyMortgages, unlocking a new era in home loan access for South Africans

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Microsoft launches new Surface devices in new AI era

Gemini AI to enhance Volvo infotainment

Everest better at exploring than Explorer

Trail Boss badge comes to BEVs