Advertising and Media

Cell C’s new weatherman ad mocks Rain’s LTE network

We’re seeing more and more brands coyly attack one another on social media. A good example was Netflix’s swipe at Multichoice’s DStv, and Huawei’s…

Spotify may soon let users skip advertisements

In an extremely brave and risky financial play, Spotify may soon allow free tier users to skip audio and video advertisements whenever they want….

Soon you’ll be able to test L’Oreal’s cosmetics using augmented reality

If you love shopping online, especially for cosmetics, but always wanted to try things on before making that risky purchase — it may soon…

How machine learning will revive radio in South Africa and beyond

Over the past decade, the dazzling rise of digitally-driven technologies has had a profound effect on almost every industry. Within the broad sphere of…

Netflix’s ‘Man in a Van’ ad is really going to annoy satellite TV companies

It’s safe to say that Netflix South Africa has adopted the Wendy’s brand of guerilla marketing, this after its latest ad dropped in the…

SEO’s working, but what’s next? Site speed optimisation and conversion rate

You’ve just sat down to scrawl through your latest SEO report and your website’s rankings are finally blowing you away. After months of on-…

KFC South Africa’s hilarious World Cup ad hits 9GAG

Congrats KFC South Africa, you’re now 9GAG famous. The website laced with memes and funny videos posted a clip of KFC South Africa’s pre-World…

First Person podcast’s latest episode explores BDSM, sexual empowerment

Human interest podcasts have really taken off since the likes of NPR’s Serial captured listeners back in early 2015. But while Serial focused on…

Musical marketing: brands should fine tune campaigns using music

F and F-sharp — two simple bass notes that define the classic thriller Jaws. That score still effectively strikes a chord of suspense and…

Call to action 101: here’s how to use them on your blog

Using optimised calls to action in your digital marketing campaign can be a game changer. It can also be used in every blog post that you…

A brief introduction to content marketing in South Africa

A couple of decades ago, marketers had undivided attention. With not much more than three or four marketing channels to choose from, brands could…

Want a RankBrain-friendly website? Here are 5 key pointers

Google is now using the RankBrain machine-learning system to process each and every search query it receives. Fuelled by AI, RankBrain is a query…

Digital everywhere: it’s time to break our attachment to traditional advertising

The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are already spending a huge…

Biting the hand that feeds: the trouble with ‘that’ dog-fighting billboard

I will never forget the day my first year marketing communications lecturer showed us a series of shock tactic ads, mostly from NPOs (Not…

How to generate more conversions with magnetic content

If you are into digital marketing or just looking for new ways on how you can generate more conversions online for your brand, I’m…

How to be more creatively calculated in your marketing efforts

I always thought that being a contrarian was a smart idea. Going against the norm, doing things in ways nobody else would. That is…

Transformational leadership is needed for an inclusive and diverse digital industry

We are called for such a time as this. More people on the planet own mobile phones than toothbrushes. These levels of mobile technology…

M&C Saatchi snaps up Dalmatian Advertisng

M&C Saatchi has on Tuesday announced that it had acquired Dalmatian Advertising, a small Cape Town-based agency. Formerly known as Domino Digital, the agency’s…

4 weird Parlotones marketing mashups through the years

Whether you like the band’s music or not, you can’t deny that South African rockers The Parlotones are marketing powerhouses, owing to its partnerships…

Digital assistants, social & mobile: 7 new SEO strategies to look out for

Is SEO dead? If you are an online marketer, you must have come across this question on a myriad of forums. In fact, a…

Tapping Into Africa’s 230-Million AI Jobs Opportunity

Netflix’s New South African Series Exposes the Dark Side of Fame

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

Acer Unleashes Beastly New Predator BiFrost and Nitro GPUs with AMD Radeon RX 9000 Series

Philips Evnia Drops Jaw-Dropping QD OLED Monitors: 240Hz, Ambiglow, and All the Good Stuff

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel