advertising

KFC South Africa’s hilarious World Cup ad hits 9GAG

Congrats KFC South Africa, you’re now 9GAG famous. The website laced with memes and funny videos posted a clip of KFC South Africa’s pre-World…

Dear Digital Industry, it’s time to break data creativity out of their silos

“Data is the new oil” is a phrase we’ve all seen, in some variation, in conference presentation after conference presentation. Knowing everything about your…

The future of marketing is data-driven, creative, and (most importantly) people-based

For most of its history, digital marketing has largely involved adapting traditional marketing methods to the digital space. Whether in the online, mobile, or…

Embracing video in sales and marketing

As sales specialist Chris Murray puts it: “The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer…

How to get the most from your lead scoring model

Lead scoring offers a highly useful tool, not only for increased engagement but also for conversion. For lead nurturing, scoring simplifies the process of…

How AI will put the ‘kapow’ back into marketing

It seems like everyone is talking about artificial intelligence (AI) being a game changer, but how many marketers really understand how AI is changing…

Artificial intelligence: how is AI changing marketing?

2017 is set to be the year of artificial intelligence (AI). With companies such as Amazon Web Services offering AI on tap — including…

RIP Joe Mafela: Chicken Licken ad from 1996 trends on YouTube

Beloved South African actor Joe Mafela died this weekend aged 75. According to sources, Mafela succumbed to injuries sustained by a car accident in…

YouTube reportedly ditching long, unskippable ads

YouTube’s in-video advertising will undergo a transformation in the coming months, this according to a new report by Campaign. The report suggests that the…

South Africa, you can now Shazam this fragrance using Bluetooth technology

You can Shazam a song, sure, but what about a fragrance? The music recognition service has now partnered with fragrance brand Azzaro to let…

Facebook’s ad tracking system now updates in milliseconds

Facebook announced Friday that it would be providing marketers with in-depth analysis on the ads they pay for. Over the course of the year,…

Justin Bieber returns to Instagram to sell T-Mobile deals

Well, Instagram has been busy this week. After the network played host to Beyonce’s record-breaking pregnancy reveal, it also welcomed the return of Justin…

Instagram Stories will soon get full-screen video ads

If you’re one of the 150-million people who use Instagram’s Stories feature, you’re in for a new surprise this year. Thanks to the feature’s…

Real-time interaction management: how can it benefit you?

The ability to interact with consumers in real time was once the stuff of science fiction. Having the capability to see what customers are…

Pornhub’s ‘Horny Little Christmas’ ad is more SFW than expected

We’ve written quite a bit about Pornhub in the past, but not because of the actual site’s content. Its Insights blog sheds some gloriously…

Facebook users sue network over ‘racist’ ads

Facebook’s advertising platform has come under fire recently after it emerged that it allowed advertisers to exclude certain races from being targeted in ads….

Native ads: The Newsroom kicks off demand operations [Sponsored]

The Newsroom, South Africa’s first Native Ad Marketplace, has announced the start of its demand operations in the market, along with premium publishing partners….

Are South African brands ready for augmented reality?

Although augmented reality (AR) technology is not new, it is only now beginning to gain the attention of media and marketing professionals. The big…

Twitter now shares ad revenue with content creators

In hopes to compete with YouTube and Instagram, Twitter will now share advertising revenue with those who upload videos to the service. This is…

WhatsApp to swap personal info with Facebook, here’s how to disable it

WhatsApp has announced a change of terms of service that will allow it to share your personal information with Facebook. It’s the first change…

How to advertise your brand, products and services to Millennials

If your business relies on being online to sell services and products, it’s important that you understand how to advertise to Millennials. This younger…

That was fast! Adblock Plus gets one over Facebook again

Earlier this week, Facebook announced that it would sidestep ad-blocking software in order to serve ads to users. The social network justified the move by claiming…

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