The U.S. government’s decision to ban TikTok, the immensely popular short-form video app owned by China’s ByteDance, has sent shockwaves through the tech industry,…
Netflix’s ‘Man in a Van’ ad is really going to annoy satellite TV companies
It’s safe to say that Netflix South Africa has adopted the Wendy’s brand of guerilla marketing, this after its latest ad dropped in the…
Embracing video in sales and marketing
As sales specialist Chris Murray puts it: “The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer…
Facebook’s shifting algorithms and the importance of owning your own lists
Over the last month, since Mark Zuckerberg announced Facebook’s meaningful interactions update, brands have been trying to find a way to keep their stories…
How to get the most from your lead scoring model
Lead scoring offers a highly useful tool, not only for increased engagement but also for conversion. For lead nurturing, scoring simplifies the process of…
