With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
Cell C’s new weatherman ad mocks Rain’s LTE network
We’re seeing more and more brands coyly attack one another on social media. A good example was Netflix’s swipe at Multichoice’s DStv, and Huawei’s…
The future of marketing is data-driven, creative, and (most importantly) people-based
For most of its history, digital marketing has largely involved adapting traditional marketing methods to the digital space. Whether in the online, mobile, or…
Embracing video in sales and marketing
As sales specialist Chris Murray puts it: “The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer…
Facebook’s shifting algorithms and the importance of owning your own lists
Over the last month, since Mark Zuckerberg announced Facebook’s meaningful interactions update, brands have been trying to find a way to keep their stories…
