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  • Facebook revamps Notes, now looks ready to take on Medium, Tumblr, Blogger

    Facebook Notes is about to get a massive makeover, with the feature set to take on features more usually associated with dedicated blogging platforms. Notes has been around since 2006 but only ever received on major update, in 2010. The new Facebook Notes looks more like a blogging platform, shedding the ads and user name on the side that the current Facebook Notes has. The new Notes looks a lot like Medium. It has a clean layout, wider posts and large cover image. Read more: Facebook is now a publisher, launches Instant Articles Notes will also allow users to blog long...

  • Facebook revamps its ad formats, now sells video ads inside other apps

    Facebook has announced an expansion to its ad types and formats that are available on Audience Network, allowing developers and publishers to bring the autoplay video ads experience from Facebook directly to their apps. Facebook launched Audience Network in 2014 with the sole function of improving the relevance of adverts inside mobile apps by allowing advertisers to use the user data Facebook has to target ads. With the new update, publishers who already use Audience Network's full screen interstitials will be eligible to deliver three types of ads; dynamic product ads, carousel ads and click to play video without...

  • Facebook introduces messaging on Pages: a new way for customers and businesses to connect

    Facebook is introducing a a new feature for Pages that aims to improve the way businesses and customers interact. The new feature has two main functions, which includes a way for customers to send private messages to businesses and tools for Page admins to easily manage and respond to messages. Gone are the days when a brand and its customers were complete strangers. The new send message button for local awareness ads allows customers to engage in private conversations with business Pages from News Feed ads. This way, Facebook says, customers have a personal channel to connect with businesses directly from ads....

  • Facebook launches live video-streaming feature for celebrities

    Facebook is venturing into live video streaming. The social networking app has launched Live, a new way for public figures and fans to connect. With Live, the company says, public figures can take their fans behind the scenes, host Q&As, share announcements and more. With Live users can also interact, watch the live broadcasts or choose to watch the video later on the public figure’s Page. Users comment on, like or share the video while watching a live broadcast. The celebrity in question is also able to see and respond to the comments. Users can see when their friends or other...

  • Facebook to let you buy stuff from retailer pages

    Facebook's business strategy increasingly seems to be borrowed from the lyrics to The Eagles' 'Hotel California'. It's latest bid to ensure that you never leave means that you can now buy products directly from retailers' pages. First spotted by Buzzfeed, the new feature essentially turns pages into mini ecommerce sites. The shops are still in the testing phase, but some apparently already feature "buy" buttons. The new feature is also designed to work on mobile from the get-go with pages now including a "shop" section which will appear as a seperate tab alongside Timeline, About, and Photos. Read...

  • Facebook’s floating video player lets you scroll through News Feed while watching videos

    Facebook has long been telling us that its video plans are not to be scoffed at. In the latest bid to prove this point, the company is reportedly introducing floating videos. According to The NextWeb, the new video player enables videos to play while floating above the News Feed without disturbing the user’s reading experience. This is already happens on the YouTube app and Facebook introducing it shows the company’s intent about hosting video content. Over the past few months Facebook has been introducing changes to its video hosting capabilities and partnering up with other entities to push for video...

  • Facebook hopes to implement AI services ‘within next 10 years’

    Facebook and Artificial Intelligence (AI) sounds very creepy yet exciting sitting in the same sentence, but that's exactly where the world's largest social network is heading. Moreover, it wants you to share your thoughts with your online friends in the near future. There's a lot of buzz around the subject of AI, from industry influencers like Elon Musk and Bill Gates sharing their predictions to blockbusters like Her, Transcendence or Ex Machina portraying extreme but plausible outcomes. It's to little surprise then when Facebook CEO Mark Zuckerberg held a Q&A on Facebook recently questions around this subject were raised. " working...

  • Facebook Africa office officially opens its doors

    Facebook has officially opened its Africa office in Johannesburg, six months after Memeburn first reported it would be doing so. Based in Melrose Arch, Johannesburg, Facebook's newest business office will be headed by Ogilvy veteran, Nunu Ntshingila, the company's new Head of Africa. According to Facebook, the office will support the significant growth in businesses and people using Facebook. The social network says that Facebook’s active user population in Africa has grown 20% to 120 million in June 2015 from 100 million in September 2014. More than 80% of these people access Facebook from their mobile phones. “We are inspired by the...

  • Facebook to partner with Cell C for free internet in SA

    It was only a matter of time before Facebook launched its free internet service in South Africa, but it can now be confirmed that its launch partner for the service will be Cell C, the country's third-largest mobile operator. The service, aimed primarily at emerging markets, was first announced as far back as 2013 and has already been rolled out in a number of other African countries, including Malawi, Tanzania, Kenya, and Ghana. According to technology news site TechCentral, the deal is an extension of Cell C's strategy of reaching out to over the top (OTT) players. The company...

  • Here’s how Facebook can help you achieve your business goals

    The need for an effective social media strategy cannot be emphasised enough. Social media is becoming a vital component in any business supporting other marketing and communication campaigns. Did you know that social media within your organisation can be utilised in many different ways than just for marketing purposes? Having a social media marketing strategy that doesn't support any of your business objectives is pretty pointless. Having various social media profiles on the top social media channels just for the sake of having them is also quite pointless. One sure way you can use social media in your business is...

  • Facebook takes on Pinterest’s buyable pins, expands beta test for ‘buy’ button on Shopify

    Today, Facebook announced that it is inviting Shopify merchants to a beta test of its ‘buy’ feature. The feature allows users to buy things within Facebook without having to leave to click on another site. Over the last year, Facebook has been working on a solution for Shopify merchants to advertise and sell their products from within Facebook. The company explains that the ‘buy’ feature will enable consumers to purchase products they discover in their News Feed or on Pages without having to leave Facebook. Shopify merchants have in fact been posting products with buy buttons but Facebook is...

  • Facebook drops $1bn internet satellite plan

    Facebook's plan of building an Internet Satellite connection for parts of the world has fallen. According to a report from The Information, project was dropped amid concerns that the money spent might not be recovered. Facebook planed to use the satellite to provide free and cheap internet connection to the locations in developing countries. While mobile companies like Samsung and Qualcomm teamed up with Facebook supporting the idea of placing global internet satellites, Facebook launched internet.org back in 2013. This service aimed to help support the satellite project come alive. Now that satellites seem to be out of the...

  • UEFA Champions League final got 28m people talking on Facebook

    As FC Barcelona romped to a 3-1 victory over Juventus in Saturday's UEFA Champions League final, millions of people around the world appear to have had one eye on the action and the other on their smartphone. In fact, data released by the social network suggests that some 28-million people drove 76-million interactions on Facebook around the final this year. According to Facebook, Neymar was the most-buzzed about player while FC Barcelona was the team with the highest level of conversation about the match. Interestingly, most of the conversation appears to have come out of Brazil, followed by Italy, Indonesia,...

  • Facebook is now a publisher, launches Instant Articles

    It's official, Facebook is now a publisher. Instant Articles, a new product for publishers to create fast, interactive articles on Facebook, officially launched yesterday. It has been in discussion and planning since a few months ago. For now, Facebook is working with nine launch partners for Instant Articles: The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild. “Fundamentally, this is a tool that enables publishers to provide a better experience for their readers on Facebook” said Chris Cox, Facebook Chief Product Officer. There's no doubt that people share plenty of articles on Facebook....

  • Facebook introduces three new native ad tools on its native ads format

    Facebook has announced a slew of improvements to its Native ad products, which form a crucial part of its Audience Network. “Today, more than half of developer revenue from Audience Network comes from native formats, and publishers are seeing 7x higher CPMs for native ads when compared to standard banners,” the company said. Audience Network by Facebook was launched a year ago, on 30 April 2014, and its function is to improve the relevance of adverts inside mobile apps by extending the reach of existing Facebook campaigns beyond Facebook and helping developers and publishers monetize their apps. Facebook says...