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Facebook

  • Facebook drops $1bn internet satellite plan

    Facebook's plan of building an Internet Satellite connection for parts of the world has fallen. According to a report from The Information, project was dropped amid concerns that the money spent might not be recovered. Facebook planed to use the satellite to provide free and cheap internet connection to the locations in developing countries. While mobile companies like Samsung and Qualcomm teamed up with Facebook supporting the idea of placing global internet satellites, Facebook launched internet.org back in 2013. This service aimed to help support the satellite project come alive. Now that satellites seem to be out of the...

  • UEFA Champions League final got 28m people talking on Facebook

    As FC Barcelona romped to a 3-1 victory over Juventus in Saturday's UEFA Champions League final, millions of people around the world appear to have had one eye on the action and the other on their smartphone. In fact, data released by the social network suggests that some 28-million people drove 76-million interactions on Facebook around the final this year. According to Facebook, Neymar was the most-buzzed about player while FC Barcelona was the team with the highest level of conversation about the match. Interestingly, most of the conversation appears to have come out of Brazil, followed by Italy, Indonesia,...

  • Facebook is now a publisher, launches Instant Articles

    It's official, Facebook is now a publisher. Instant Articles, a new product for publishers to create fast, interactive articles on Facebook, officially launched yesterday. It has been in discussion and planning since a few months ago. For now, Facebook is working with nine launch partners for Instant Articles: The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild. “Fundamentally, this is a tool that enables publishers to provide a better experience for their readers on Facebook” said Chris Cox, Facebook Chief Product Officer. There's no doubt that people share plenty of articles on Facebook....

  • Facebook introduces three new native ad tools on its native ads format

    Facebook has announced a slew of improvements to its Native ad products, which form a crucial part of its Audience Network. “Today, more than half of developer revenue from Audience Network comes from native formats, and publishers are seeing 7x higher CPMs for native ads when compared to standard banners,” the company said. Audience Network by Facebook was launched a year ago, on 30 April 2014, and its function is to improve the relevance of adverts inside mobile apps by extending the reach of existing Facebook campaigns beyond Facebook and helping developers and publishers monetize their apps. Facebook says...

  • Facebook drives video ad strategy by targeting desktop users with games

    As you might know, video on Facebook is massive. With over four billion native videos on the platform every day, the company says that people are uploading, sharing and discovering videos on Facebook more than ever. To boost this number even further and show how effective video advertising can be, Facebook has announced that it will soon be rolling out video ads for desktop. It will do so by focusing on game developers first. About 445-million people who play Facebook-connected games across desktop and mobile every month. For users, this means that video ads of games like Farm Heroes and...

  • Facebook lets you donate to Nepal quake relief efforts, will match every dollar

    As more information emerges from the deadly earthquake which struck Nepal over the weekend, it's becoming apparent that a massive relief effort will be required. While organisations and governments are stepping to the fore, Facebook on Monday announced that it would be making it easier for individuals to donate to the relief efforts. As well as helping users connect with their loved ones in the area, the social network rolled out a button at the top of users' news feeds which allows them to donate to the International Medical Corps (IMC). Facebook also says it will match every...

  • Facebook’s Hello app is caller ID on steroids

    Facebook has released a new app that shows users more information about the person calling them. The Hello app -- built by the same team that built Messenger -- connects with Facebook so you can see who is calling, block unwanted calls and search for people and places. The app rolls out today on Android and it is up for public testing in the US, Brazil, and Nigeria. This type of app is nothing new. We've seen this technology from TrueCaller in the past, and Hello resembles TrueCaller in some aspects, but this is Facebook and it has the potential...

  • Facebook’s Internet.org is coming to Nigeria #MWA2015

    Facebook on Wednesday announced plans to launch Internet.org app next month in Nigeria. The Internet.org app encourages telecoms to provide free and affordable access to certain web services like Facebook and Wikipedia. Announcing the plan for Nigeria, head of public policy for Facebook Africa Ebele Okobi, told participants at the Mobile West Africa 2015 conference, that the imminent launch in Nigeria follows similar ones in other African countries including Ghana, Zambia, Tanzania and Kenya. Speaking to Memeburn on the sidelines of the conference, she added that the app could be launched on more than one telecoms network in Nigeria, making the...

  • Reachocalypse: is Facebook really trying to screw your brand page’s reach?

    So I’m sure that it’s not news to anyone that Facebook’s recent changes to its Newsfeed algorithm have left many a marketer in a bit of a flap. Hate pieces are being written on an almost daily basis about Facebook’s apparent greed and arrogance -- the latest one making the rounds is Eat24’s “Dear John” letter. Now as funny and witty as I found this letter to be, I think there are some realities that marketers need to face if they hope to succeed on a social platform like Facebook. The most crucial thing to remember is that very few people...

  • To make you download Messenger, Facebook’s killing chat in its mobile apps

    Change is coming... again. Yes, Facebook is getting more aggressive in its mobile strategy -- by making sure you have to download its standalone Messenger app if you want to talk to your friends on your phone. In an effort to slim down the many functions of its main mobile app, the social media giant is stripping the messaging function out and requiring that users install the companion app. At present, messaging is one of the options in the official Facebook app, which when tapped, will switch you over to Messenger (if you have it installed). If you've a...

  • Does Facebook, like, have a like problem?

    A heart-wrenching photo of a Syrian orphan appears in your Facebook News Feed, having been shared by one of your friends. The status update challenges you to like and share as a show of support and love for this child who feels unloved. With 1-million likes then that child will finally know that he or she is cherished. Are you in or are you out? We’ve all encountered that moment and we’ve all clicked like. Remember the old saying that ‘if you are not the customer, then you are the product.’ Congratulations, you were just commoditised (again). The game of Facebook...

  • Squeeze Facebook to boost your ecommerce profits: here’s how

    A billion people on Facebook translate to a billion reasons for businesses to be there. Any business – big or small – now finds the need to be on Facebook and tap into the ever-increasing appeal Facebook has for businesses. Now, Facebook might not be everyone’s favorite. Yet, it has potential. It has user base, and it allows myriad applications and tools to interact with it. Friends trust friends and Facebook goes a long way to help translate that fact into business transactions. Read more on Ventureburn.var vglnk={key:"cc324b6567a9637aa0ff15bc9564b2a5"};!function(e,a){var t=e.createElement(a);t.type="text/javascript",t.async=!0,t.src="//cdn.viglink.com/api/vglnk.js";var n=e.getElementsByTagName(a);n.parentNode.insertBefore(t,n)}(document,"script");

  • Facebook Messenger joins the free phonecall brigade

    If you're a Facebook Messenger fan, then you'll probably be relieved to find out that the social network hasn't stopped work on the app just because it's bought WhatsApp. The latest update to Messenger has seen it add free phone calls to its list of features. Anyone observing the various moves between the world's various mobile instant messaging apps will know that Facebook's messaging apps aren't the first to include this feature. WeChat and Viber for instance both allow users to make phone calls. Like Facebook, they require both users to have a Wi-Fi connection for the calls to be...

  • The reason Facebook won’t roll out its swanky new News Feed? Netbooks

    Redesigns are something Facebook doesn't take lightly. With more than a billion users, there is mass revolt every time the design team moves as much as a pixel. So when it organised an event last year to announce that it would be revamping its precious News Feed, people sat up and took notice. And the redesign was, well, very pretty -- lots of focus on photos and imagery, simple uncluttered space and functionality that just 'got out of the way'. But Facebook never made it available to all its users. Instead of the 'new News Feed', Facebook has begun...

  • Yes, Facebook’s killing your page… now grow up and stop moaning about it

    This may be something of an unpopular opinion, but I honestly don’t understand why everyone’s up in arms over Facebook’s decision to be what it always has been and always will be – an operation to make money. Since late last year, I’ve been amused to watch the gradual rise in hysteria as community managers and various other marketing types noticed that Facebook was getting serious about making money from brands. They’re doing this by essentially forcing brand pages to buy the ability to have updates reach users. The hysteria, at least for me, reached a crescendo with Eat24’s, now viral,...