Advertising & Marketing, Future Trends

Digital marketing in 2015: it’s all about transparency and personalisation

businessman 2015 Avi Dan of Forbes Magazine recently revealed what he predicted would be the top 10 future trends for 2015 in marketing. Two trends caught my eye: Transparency will become the most important tool of marketing and the imminent tsunami shift from globalisation to personalisation. So, what do these trends mean for digital marketing? Online transparency = online dominance “Here's the thing: when consumers get used to transparency, they're also more interested in the quality of what you sell, and are more likely ...

Gearburn

CES 2015 roundup part one: from Acer to MSI

CES-2015-rup-lead The earliest and (arguably) most important technology extravaganza of the year has come and gone, and while the theme of CES 2015 seemed to be wider, thinner and shinier is better, there were some genuinely exiting technologies that left our mouths agape. Considering that the internet of things, 4K resolution screens, curved screens, quantum dot screens, ridiculously thin screens (just, many screens, essentially) and a number of interesting products were well represented at this year's fiesta, CES 2015 was predominantly the ...

Motorburn

Who’s winning the concept car game at this year’s Detroit Auto Show?

2015-Buick-Avenir-Concept-037 The North American International Auto Show (NAIAS) is important, not least because it's the first car show of the year. Get the tone right in the home of American motoring and you could set yourself up for a brilliant year. Get it wrong and you could find yourself playing catch-up for the rest of the year. This year has seen plenty of unveilings, although to be honest, a fair few of the cars are either refreshed versions of models currently ...

Africa, Online media

Afrileaks wants to make online whistle-blowing safe in Africa

Afrileaks It would hardly be an exaggeration to say that, at its height, Wikileaks changed the dynamic of global politics. Now a joint project of the African Network of Centers for Investigative Reporting in collaboration with the Hermes Center for Transparency and Digital Human Rights is looking to bring the power of anonymous whistleblowing to the regional level. The project, called Afrileaks, claims to allow people to securely leak confidential documents of public interest. The site also allows users to select ...

Ventureburn

Redfish wants to become the top space for SA’s manual labour workforce

Redfish Ever find yourself paging through the Yellow Pages (or Google), looking for that one plumber who knows what he's doing but doesn't cost a fortune? Of course you do. If only there was a way you could find skilled tradesmen with backing reviews and a relevant asking price. Well, this is exactly what Redfish has been up to for the last two years. If you haven't heard of it, Redfish essentially acts as a tradesman-meets-customer supply and demand platform with ratings ...

Apple, News

Apple awarded patent for a wireless action camera, GoPro shares tumble

Apple camera Apple has been awarded a patent by the USPTO based on IP it acquired from the now defunct Eastman Kodak in a deal from 2013. The patent details a remote digital camera system that can be controlled from a smartwatch. The patent is a threat to GoPro which has, since its 2004 launch, dominated the action camera market. There have been other attempts at challenging GoPro, including the ISaw A3 Extreme action camera, which we reviewed on our sister ...

General Tech

Back from the dead? PC market returns to growth

keyboard Over the past couple of years, it's been all doom and gloom for the PC market. Quarter after quarter, it experienced the kind of decline that is usually only seen in terminal cancer patients. People no longer felt compelled to upgrade as frequently we were told, especially as smartphones and tablets started to dominate their attention spans. Indeed, the boldest predictions asserted, those self-same mobile devices were rendering the PC a lumbering dinosaur, unnecessary in the modern world. Just as ...

Mobile, Mobile apps

App Annie Raises $55 million, launches new product for tracking app usage

App Annie App Annie has announced a new $55 million round of Series D funding. App Annie is a resource that has become a go to resource for conclusive data on app downloads, rankings, and app store trends. The round was led by Institutional Venture Partners (IVP), and included existing investors Sequoia Capital, Greycroft Partners and IDG Capital Partners. In addition to the round of funding, the company is rolling out ‘Usage Intelligence’ its new product into beta. Usage Intelligence will allow app ...

News, Social media

Facebook adds missing child alerts to news feed

Amber Alerts Facebook has launched a new initiative to help find missing children by pushing Amber Alerts into the news feeds of its users. The feature will debut in the US, where Facebook has around 185-million users. The social network has had special pages for Amber Alerts with notifications issued when a child goes missing since 2011. but the new system will automatically target people who are near the search area, sending them a post about the missing child, photographs included. The ...

News, Video

New Avengers: Age Of Ultron trailer will tear you apart from the inside

Avengers Age of Ultron Marvel and Walt Disney have released the third Avengers: Age of Ultron trailer and it is brilliant. The first one was leaked on 22 October 2014 and the second one came on 12 November 2014. The number of trailers keeps the movie in people’s lips before its official release on 1 May 2015. On 1 May 2015, when The Avengers: Age of Ultron comes to the big screen, it looks like we can expect destruction, superheroes dragging each other on tar, ...

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