The people of India are watching double the number of online videos they were two years ago.New research from comScore suggests that the BRIC giant is consuming 3.7-billion videos per month, up from 1.86-billion in 2011.This dramatic growth, says comScore, is largely down to a sizeable increase in the number of online video viewers, in addition to increasing consumption per viewer. The total online video audience in India has grown 74% to 54-million viewers, with the average viewer ...

I am sitting here looking at a photo of my family taken on a recent vacation: everything looks great.We're a happy family. Source: Jon SumroyOf course the camera always lies! The moments leading up to this idyllic snap were the usual chaos … “stop fighting; sit still; can you all look at the camera at the same time; smile please… look happy; stop tapping; take another one just in case”. But the result is fine; my wife and I ...

An idea is not innovation. There exists an expansive divide between the idea and the execution of a project, between the concept and the reality. The purpose of leadership in any organisation is to shorten that gap as far and as soon as possible. An idea is only as good as how well an organisation brings it to life, and as mundane as it may sound to the creatives, there should be certain processes and tools to enable the award-winning ...

There is little doubt when it comes to who the leading Android handset manufacturer in the world is, considering Samsung has obliterated all competition since the inception of its Galaxy S II. The Galaxy range has sold tens of millions of devices and I’m sure you know more than a few people who use one of them. The devices are obviously aimed at the mass market, and as such Samsung has taken some steps to keep its latest flagship, the ...

I’m a big fan of social calls-to-action. Previously, I’ve found evidence that they work on Facebook and Twitter. So I wanted to expand my research and see if I could find more words and phrases that were good at spurring people to social action.Using a huge data set of more than 2.7-million tweets provided to me by the awesome folks at Buffer, I analysed the use of calls-to-action (like “please retweet”) and their relationship to retweets. To control for number ...

Microsoft has sold more than 100-million installs for Windows 8 since it became generally available and claims to have over 250-million users on its cloud-based storage service SkyDrive.In an official blog post, the Redmond-based giant's chief marketing officer and chief financial officer Tami Reller confirmed that the OS had reached the 100-million mark, up from 60-million licenses sold by January.Those 40-million extra licenses, she explains, come largely from the PC market, with the "vast majority" shipping on new ...

Grand Theft Auto V is a fat, full-bodied game, overflowing with things to see and do. But above all else, it wants to be one thing very badly: a good heist game.A new screenshot says it all. Michael stands in the foreground wearing a mask worthy of Hannibal Lector. He’s flanked by a monkey (Trevor) and a skull (Franklin). These are your protagonists, and they’re dressed for business.Crime has always been central to Grand Theft Auto’s DNA, yet now the ...

At first glance you might not think there is much in common between the film industry and tech startups. I'm here to tell you differently. Both industries have their own set of challenges, whether you're starting out, or refining your craft/company down the line. I'm not here to tell you that one is tougher than the other, but rather that startups can learn from the parallels between them.Each member must know their 'craft'In the film industry you have ...

Israeli authorities have lodged a request urging Google to reconsider its decision to list Palestine among its selection of localised search pages. By listing the territory, says Israel, Google is implicitly recognising Palestine as a state.Since 1 May the company's Google.ps listing has read "Palestine", whereas previously it read "Palestinian Territories". At the time, the Israeli foreign ministry said expressed concerns at Google's intent. Now however, the country's foreign minister Ze’ev Elkin has taken things a step further, suggesting ...

Social media marketing is journey, not a race. When most people start with marketing on the social web, it's hard not to behave a like a kid with lots of toys. There are hundreds of social media channels that you want to join and you are looking for ways to start a new conversation at every turn. You share, post, tweet, and follow everyone you come across. While this might work in the beginning, it's definitely not that easy to ...