News claims social sharing app a success

Africa's largest online publisher claims that its recently released Facebook app has resulted in a massive spike in referrals from the social network and more eyes on its stories. The app is designed to allow users on the social network to read, share and comment on articles. The publisher says that it "opens up increased engagement around the news" as users can see what their friends are reading in real-time and comment on their articles. The app ...


Facebook fundamentals: Why its share collapse simply does not matter

Facebook IPO Facebook's share collapse has the social network's strongest critics buzzing, some even going as far as questioning the future of the platform. Are we really betting that this is going to be one of the most valuable companies in the world or is this just business as usual in the technology sector: crash all over again? By far the most vehement of criticisms comes from Vanity Fair contributing editor and Newser founder Michael Wolff. In an article on MIT site ...

Future Trends

Emerging markets are driving the web, no bubble in sight: The Meeker files

Mary Meeker Emerging market countries are driving internet growth. Thing is, it’s not the only the usual BRIC suspects that are steering the ship. In fact the countries that are really surging ahead include likes of The Philippines, India, and Indonesia. That’s according to the 2012 Internet Trends report from renowned web analyst Mary Meeker, sometimes referred to as the "Queen of the Net". Meeker, a partner at VC company Kleiner Perkins Caufield Byers (KPCB), unveiled her annual trends report at ...

Advertising & Marketing, Social media

Social media campaigns need a new measure of success

social media Times have changed. Getting yourself out there is no longer about shouting as long and as hard as you can until you are blue in the face, trying to get people to listen to you. So why are we still measuring it by the same metrics? Depeche Mode sang about it in the early 80s (wow that gives away my age) but their hit “Get The Balance Right” was not referring to marketing metrics; let alone digital marketing metrics for measuring ...

Social media

What does ‘The Spear’ have in common with Barbara Streisand?

John Terry Zuma You know your country’s digital landscape is maturing when locally brewed memes make international news. Brett Murray’s controversial The Spear caused an inadvertent ruckus in the South African media, and web-going South Africans were on the forefront of spreading the word, sharing news content and creating their own graphics lampooning the situation. Thousands of news stories, images and Facebook shares later, you’d be hard-pressed to find someone around the office water cooler or in the grocery store queue who isn’t ...


Space X Dragon to return to earth today

Attention, earthlings: the Space X Dragon capsule is on its way home. Well, if by 'way' you mean hurtling through the atmosphere and 'home' you mean a splash-landing in the Pacific Ocean. The first privately funded and built space craft to dock at the International Space Station (ISS) left earth just over a week ago and was captured by the ISS on 25 May. After spending five days attached to the station while its crew unloaded supplies and picked up some ...

Advertising & Marketing, Video

People now watch more online video on iPads — and on Saturday nights [Study]

Do you spend your Saturday nights curled up with your new iPad, watching the latest episode of your favourite TV series or flitting through YouTube like the power user you are? No? Well, you’re in the minority, according to the latest global online video statistics from Ooyala. The recent study of over 200 million users worldwide showed that people aren’t just watching three minute videos of cats -- they’re watching more long form video, more often, on a variety of platforms. Half ...


Baidu set to launch Android ROM

baidu rom Baidu is taking its smartphone push into full gear with the release of a ROM that takes Google's full suite of Android services and replaces them with its own. The Chinese internet giant has a lot to gain if people decide they like the new product. According to The Next Web, just under 70% of new phones in China ship with Android. Baidu claims that the ROM, which comes standard with services including the Google-Drive like Wangpan, music, maps, apps ...


Google SA to launch online child safety initiative

Playground Google South Africa will announce on Friday the launch of a local child safety initiative. The search giant says that it and its partners will create a safe cyberspace for children to engage with technology as well as empower parents and guardians with tools to help them choose what content their children see online. Partners include the South African Department of Women, Children and People with Disabilities (DWCPD), the Department of Communications, the Film and Publications Board (FPB), youth-based social network ...


Facebook opens office dedicated to Middle East, North Africa

Facebook has opened up operations at its new Dubai offices, aimed specifically at expanding its operations in the Middle East and North Africa (Mena). In a statement made at a press conference in the Gulf emirate, the social network said that its Mena team "will work with brands across the region to help them harness the power of the world's largest social network". Joanna Shields, Facebook's vice president and managing director for Europe, Middle East and Africa, said the network has some ...






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