Advertising & Marketing, Google, Social media

Do links from social media sites really hold any SEO value?

SEO In a recent article, I commented that “many SEO’s know that a link from a social media site holds substantial value insofar as the ranking score is concerned”. A guest commented that this statement was not necessarily true. I am not sure if he or she meant that it was not true that SEOs actually know that, or that it was not true that links from social media sites hold any Search Engine Optimisation (SEO) value. Either way, this comment led ...

Blogs

5 top tips for bloggers who suck at working with images

Broken Camera Listen, if you’re one of those bloggers who would rather speak in public or jump off a tall building than figure out how to insert images into your blog posts, you’re not alone. But in today’s photo-centric internet of photo blogs and Pinterest and short attention spans, the fact is, this is one area where you can’t afford to stay in the dark. Whether you’ve been blogging for years or just started recently, take heart: working with images doesn’t have to ...

News

Facebook’s first female board member: Sheryl Sandberg

After years of serving as one Facebook's top executives, COO Sheryl Sandberg has been appointed to the company's board of directors. "Sheryl has been my partner in running Facebook and has been central to our growth and success over the years," said company founder and CEO Mark Zuckerberg in a press release. "Her understanding of our mission and long-term opportunity, and her experience both at Facebook and on public company boards makes her a natural fit for our board." Sandberg, a ...

News

Lego + Chrome = Hours of joyful procrastination

Lego Build This is ridiculously cool. Eight-trillion Lego blocks and they're all yours, just sitting there waiting for you on Google Chrome. Google partnered with Lego Australia to create Lego Build, a Chrome Experiment "which lets you explore and build a new world of LEGO creations together online" As Google's product marketing manager, for Australia and New Zealand Lockey McGrath explains, a number of technologies went into bringing Lego Build to life: Build may look simple, but this collaborative 3D building experience ...

Social media

Is your company timing its social campaigns wrong?

social media We recently told you that half of the world's biggest companies weren't effectively using social media to talk to their customers. Now it turns out that some of the biggest names in retail are getting the timing of their social media campaigns wrong. That's according to the latest research from tech analysis company Yesmail Interactive, which looked at companies such as Abercrombie & Fitch, Aeropostale, American Apparel, American Eagle, Ann Taylor, Banana Republic, Diesel, Eddie Bauer, Express, Forever 21, The ...

News

Nedbank launches app suite, only available to staff for now

Nedbank South African banking giant Nedbank today launched a smart and feature phone app suite to its staff. Speaking at the Nedbank Leadership Summit the group's CEO Mike Brown announced that a beta version of the app suite would be available to the company's employees: I am really excited about Nedbank's digital journey....we have built a foundation that enables unrivalled security and on-going app releases to meet customer needs for anywhere anytime banking. Can't wait to get going myself! The announcement ...

Facebook

Facebook gets even creepier, lets you know which friends are nearby

Friends nearby Hello, what have we here? It seems the social network giant has sneakily launched a location-based mobile app that lets you find out which of your friends are close by. According to Tech Crunch, the app also allows users to see who else is using the app in the area, even if they're not 'friends', and easily send them a friend request. Is it just me, or does this all sound suspiciously similar to what SXSW darling Highlight does? The app ...

News

Google easter egg celebrates gay pride

Google - credit Raúl Ochoa We've told you about the nifty tricks you can pull using Google's various services. It's latest may not be the most technically brilliant, but it is still important. Type Gay Pride, LGBT, gay, lesbian, NYC Gay Pride and SF Gay Pride into your Google search bar and you'll get a rainbow ribbon below your search bar: As Mashable reports, Google has always had a pro-gay rights stance. In a 2008 blog post company co-founder Sergey Brin expressed opposition to Proposition ...

News

Microsoft confirms Yammer deal

Microsoft today confirmed that it would be buying out business social network provider Yammer for US$1.2-billion. According to an official press release from the Redmond based tech giant, Yammer will join the Microsoft Office Division, while the team will continue to report to current CEO David Sacks. “The acquisition of Yammer underscores our commitment to deliver technology that businesses need and people love,” said Steve Ballmer, CEO, Microsoft. “Yammer adds a best-in-class enterprise social networking service to Microsoft’s growing portfolio ...

News

From space to the racetrack: Angry Birds launches Formula 1 themed game

angry birds heikki Angry Birds in space not enough for you? How about Angry Birds on a Formula 1 track? Well, you're in luck -- the Finnish gaming giant launched a themed web version of their fowl-flinging game today, as part of their sponsorship with Caterham F1 driver Heikki Kovalainen. It's all chequered flags and red starting lights in Angry Birds Heikki -- the game takes place on Formula 1 race tracks around the world. Currently, the only level available is set on ...

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