Microsoft, Tablets

7 reasons why Microsoft’s tablet announcement shows that it’s cool again

surface_01 You've got to hand it to whoever handles Microsoft's marketing, they sure know how to drum up hype. The tech press hadn't been this excited for an announcement since, well, the last Apple launch. Wait, does that mean we actually expect Microsoft to be cool again? Totally. In fact, we think its big tablet reveal shows that the Redmond-based giant is getting its groove back and (dare we say it?) becoming cool. Here's why. 1. Venue A photography and film studio ...

Video

Nokia treats us to more ‘Dark Knight Rises’ magic [Video]

Are you getting frustrated waiting for the Dark Knight Rises to finally come out? Well here's a little more trailer action to tide you over. The trailer comes off Nokia's official YouTube channel and is packed full of insane action. Why, you might justifiably ask, does an embattled phone manufacturer get first dibs on the new trailer for a film as big as this? Well it's largely down to the exclusive Batman themed Lumia 900 partnership Nokia has going with ...

Infographic

How multi-tasking online is messing with your brain [Infographic]

Ever feel like you're stretched too thin, flitting between fifteen different tabs in your browser and a few apps on your tablet all while scrolling through your Facebook notifications on your smartphone? Have you started wondering why you can't concentrate on just one thing any more, and feel the need to tweet when you're watching TV? Turns out you're not alone. In a hyper-connected world where messages are sent and received in real time, it's not surprising that you've got a ...

Gearburn

Is Windows Surface ready to take a bite out of Apple?

After a long wait of Microsoft "keeping it secret and keeping it safe", it has been revealed. A tablet named Surface. "It's hardware and software pushing each other" said Microsoft CEO Steve Ballmer at the press event in downtown LA. And now for the specs: It's 9.3mm thin and 576 gram light. There's a USB 2.0 port. The VaporMag case is "full magnesium". Users will be able to access Windows apps, like Xbox Live and Microsoft Office. The display is ...

Microsoft, Video

Check out Microsoft’s Surface event in its full glory [Video]

Look there's no disguising the fact that we think Microsoft's range of Surface tablets is pretty damn cool. We sure as hell can't wait to play with one. There's a chance that some of that's post-event hype though. So just to make sure we'll be watching the whole Keynote again. And thanks to the marvels of YouTube, you can too. Just don't go expecting any hard-and-fast details on pricing. We'll only find that in September or October when the device ...

Video

New Apple ad reminds everyone about iPad amid Microsoft hype

Unless you were hiding under a rock somewhere, you know that Microsoft launched its Surface range of tablets last night. Apparently Apple thought it best to remind us about the new iPad on the same day. The Cupertino-based tech giant released a video explaining how its Retina Display rocking device allows you to "do it all more beautifully". The video ditches the celebrity endorsement style of the most recent iPhone 4S adverts and goes back to the more usual "show ...

Advertising & Marketing

40+ amazing digital campaigns (Cannes)

Not Campaign Digital advertising campaigns are big business. Seriously big business. YouTube alone brought in US$876-million for Google in 2011. It makes sense too. Digital campaigns "fix" a lot of the issues that exist in traditional advertising. It's trackable, and third-party players such as Google Adsense mean that there's a lot more space for negotiation when it comes to price than there in traditional media. That said, you're still not going to sell any product unless you've got a good campaign. The ...

News

Fancy an ice tea? Just tweet the vending machine

BOS Ice Tea This is cool. Soft drinks company BOS is letting Twitter users get their hands on a can of its iced tea just by tweeting a vending machine. Here's how it works: the BOS ice tea robot, called BEV, connects to the Twitter Streaming API and registers the configured hashtag as a filter. All tweets containing the hashtag on the entire Twitter network are then streamed to the BOS sampling machine. It then checks every Tweet's location settings, and compares ...

News

Is Baidu about to enter the browser wars?

Chinese search giant Baidu is reportedly planning to acquire large stake in browser company UCWeb, with the rumours not dissimilar to those linking Facebook and Opera. According to Dow Jones report, a person familiar with the matter said the two companies were still only "exploring possibilities". The report does however follow rumours that Baidu was looking to buy the company outright. If the deal goes through, it'll be something of a coup for UCWeb. Its mobile browser is already ...

News

Facebook promises deeper iOS integration, buys Face.com

Facebook was one of the definite winners in Apple's recent iOS 6 announcement at WWDC. Now it seems the social network wants to get even deeper into bed with the Cupertino giant. In a short, cryptic post (because there's a real shortage of those at the moment), Facebook said it would be releasing a major update to its SDK for iOS: We're very excited about the Facebook integration in iOS 6 that Apple announced last week at WWDC 2012. ...

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