Woolworths

If you have recently spent any time in the United Kingdom or United States, you will no doubt be aware of the vast difference in eCommerce between South Africa and those countries. In statistics, the difference is made clear: In 2010, UK shoppers spent GBP£58.8bn (US$92bn) online, while South Africans ...

Digital Edge Live has announced the guest-speaker line-up for its upcoming event in Cape Town, South Africa.The event, which bills itself as "the ultimate showdown in digital marketing", will see a number of South Africa's best digital marketing minds face off against each other in what Digital Edge is ...

Twitter's potential as a business tool is finally being realised on a massive scale. Some companies are increasing brand loyalty, launching new products and growing fast – all thanks to clever tweeting. Others are confused about how to use the medium or downright dismissive.Of course, not all businesses need ...

Technology platform Personera has announced a US$1.4-million Series A round of venture capital from Hasso Plattner Ventures Africa (HPVA), the South African subsidiary of German billionaire and venture capitalist Hasso Plattner. The personalised merchandise company provides customised digital and print products for brands' Facebook fans. The latest announcement brings ...

It’s no surprise to me that brand after brand make the same mistakes when responding to online, and especially social media, attacks. From the famous Dell Hell, through the Kryptonite lock fiasco to the more recent Nestle and BP protests. The latest saga was the extremist Christian response via Facebook ...

In a dramatic turnaround, food and clothing retailer Woolworths has decided that it will go back on its earlier decision to withdraw Christian magazines from its shelves, and will instead continue to offer all the titles that it had decided to drop.All day long the conversation has been going on, ...

When it comes to social media and successful brands, the cautionary phrase "Be careful what you wish for" should always be front of mind. It's wonderful to have thousands of empowered vocal customers when they are happy, but when you do something to anger them, then the possibility of a ...