Advertising and Media

What does it take to make it in digital marketing?

Before I got into digital marketing I was an accountant. Yup, I was one of those little boring men in grey suits stuck behind…

Location-based marketing could still be mobile’s ultimate saviour

Once the cutting-edge tactic of the marketing world, mobile has come a long way from its early days of SMS marketing and incentivized downloads….

Native advertising’s latest critic? That would be John Oliver

If you’ve read any site that covers the media in the past couple of years, then you’ve probably seen a lot of debate around…

Got a whacking big scientific accessory? Then you can do great things with the iPhone 5S

Want to accurately measure the weather, or sculpt a diamond, or determine the pH level of some remote jungle river? If Apple is to…

Koos Bekker predicts print media will be dead within 20 years

Former Naspers CEO Koos Bekker predicts that print media will be extinct within the next 20 years. Speaking in a video interview at the…

Shifting to the next phase of CRM: marketing automation

Marketing professionals are forever being swamped with snazzy new buzzwords and trends that are poised to transform marketing practices. This is especially true when…

Greenpeace calls internet cats to help save tigers on International Tiger Day

What do you get when you combine Lil Bub, Hamilton the Hipster Cat, Nala and Venus the cat? That would be latest species-saving campaign…

Twitter users are more likely to visit online stores… and actually buy stuff

So it seems that all those tweets you see by retailers on Twitter may be working … well, for businesses in the US at…

Narrowing it down: how to deal with Facebook’s bullying tactics

So, here’s what we know. Facebook is now acting like the biggest, baddest kid in the playground and has been kicking up dirt for…

Why Google’s cost-per-click drop might show that it’s ahead of the curve

Google’s Q3 earnings call saw its stock plummet nine percent as it announced profits and revenues that were lower than analyst’s bullish expectations. Larry…

5 ways to rock your brand’s YouTube campaign

It’s no secret that YouTube is big. So big, that when you look at the stats, they usually involve figures in the billions. Four-billion….

Two of a kind: new iPad mini ads showcase iBooks, Photos

Wow, Apple’s really determined to push this whole “concentrated iPad experience” thing with the iPad Mini. Case in point: the two latest ads for…

Microsoft set to unleash celebrity assault in Windows Phone 8 promotion

Looks like a fair chunk of Microsoft’s massive marketing drive for Windows Phone 8 is going toward celebrity endorsements. After the Redmond-based company’s CEO…

10 things your brand can learn from Obama’s re-election campaign

Having followed the Obama re-election campaign closely ever since the New Hampshire Primaries in January 2012, I have come to believe that there are…

When should you give up on your digital leads?

One of your primary responsibilities when you’re in the business of targeting other businesses is to generate leads. Some do this through focused lead…

Corporate media: the saviour of serious journalism?

As the business models for serious journalism continue to erode, where will we get the quality media we need as a society to make…

Hisense Bets On Gaming And Hybrid Work With A New Monitor Push In South Africa

ClawDBot: The AI That’s Quietly Taking Over South African WhatsApp

Crypto Enters 2026 With New Momentum And A Very Different Mood

Innovate47 Launches Global Food & Agri Accelerator to Back Climate-Smart Startups

Simbi Wabote’s 10-Year Roadmap: How Nigeria Achieved 54% Local Content Growth

Records Tumble In Best Year Yet For South Africa’s Hedge Fund Industry

OPPO Reno15 Series Lands In South Africa With Big Cameras And Bigger Battery Ambitions

OPPO Reno15 Series Brings Flagship-Level Hardware Logic to the Mid-Tier in South Africa

HONOR’s customer first strategy is reshaping South Africa’s smartphone market

Omoda C5 X review

TDK enhances IMUs for extreme temps

Data centres and defence are reviving diesel