advertising

Google antitrust action: Will it help or hurt SA advertisers?

Google and Alphabet CEO Sundar Pichai’s trip to Congress to answer questions from the House Judiciary Subcommittee on its digital advertising dominance is indicative…

Facebook ad boycott ends, but organisers say this was just the start

The advertising boycott of Facebook, which saw over 1000 companies join the movement, stopped at the end of July. However, the organisers warn that…

Cracking the privacy paradox: How to future-proof trust in the fast-growing data economy [Sponsored]

By JD Engelbrecht, Managing Director, Everlytic To leverage data and automated communications, marketers have to embrace responsible personalisation. With consumers and businesses alike becoming…

Nando’s latest ad campaign takes a cheap, sanitised shot at a rival

If I see another person shouting “wash your hands” on social media, I’m going to go insane. That said, I’ll allow Nando’s latest savage…

Google Chrome is finally clamping down on annoying video ads

In compliance with the Coalition for Better Ads’ new standards, Google on Wednesday announced that it will no longer show repeatedly disruptive ads in…

Facebook plans to roll out more ad transparency tools this year

In an effort to be more open with users, Facebook is expanding the level of transparency regarding advertising on its platform. According to the…

Google bans political advertising just before the UK general election

Following Twitter’s recent ban on political advertising, Google on Wednesday announced updates to its own policies surrounding the matter. According to the updates, Google…

Facebook expands availability of political ad transparency tools

Facebook on Tuesday announced it’s expanding the availability of a number of ad transparency tools associated with politics and social issues on the platform….

Instagram is letting companies ‘promote’ influencers’ posts as ads

Instagram is about to shove even more advertising down your throat according to a new blog post on Tuesday. The social network announced that…

6 big trailers and ads from the 2019 Super Bowl

On Sunday, the 53rd edition of the Super Bowl took place in Atlanta, USA, and as the American sporting tradition dictates, a number of…

Gillette ad addressing toxic masculinity draws heavy criticism online

On Tuesday, personal care company Gillette posted a short film titled “We Believe: The Best a Man Can Be” to YouTube, which has sent…

Google Chrome will start blocking harmful ads globally from July

Google Chrome will block harmful ads worldwide from July 2019, following the new standards determined by the Coalition for Better Ads. “Today, the Coalition…

Hey C-Suite: use data-based marketing, just don’t be creepy

Today’s business landscape is challenging and complex. So with the promise that ‘data’ is the answer, and swayed by the promise of ROI that…

Dolce & Gabbana offends China, then claims its Instagram was hacked

Italian fashion brand Dolce & Gabbana is facing a huge PR dilemma after a tone-deaf advertisement was published to social media, mated to leaked…

Brand safety: it’s about more than fake news

All around the globe, brands have come under increasing scrutiny for (inadvertently) funding fake news. While it’s an issue that has deservedly received a…

Google Chrome 71 could ad block your entire website

Google has revealed a new plan further to protect Chrome users against abusive ad content. “Starting in December 2018, Chrome 71 will remove all…

Google recruits Will Smith to flaunt the Pixel 3’s selfie mode

Google hasn’t really done much to market its Pixel devices. But after the Pixel 3 launched earlier this month, the company’s seemingly all in….

Bad data is harming your email marketing efforts: here’s how to fix it

Anyone who’s spent any time around the marketing space knows how valuable data is. It’s no accident that the value of data is frequently…

Nando’s latest ad throws shade at South Africa’s brand campaigns

If you thought Netflix nailing DStv was harsh, or Cell C mocking Rain’s LTE service was crude, you’re going to love Nando’s shade at…

How your competitors can help you improve your digital marketing

Death and taxes are two big guarantees in life, and if you’re running a business, then sturdy competition is another one of these certainties….

Netflix is now showing ads between episodes to some users

Update, 22 August: Netflix South Africa’s PR has told Memeburn that there’s “no confirmation that Netflix will be rolling out the previews in our…

Cell C’s new weatherman ad mocks Rain’s LTE network

We’re seeing more and more brands coyly attack one another on social media. A good example was Netflix’s swipe at Multichoice’s DStv, and Huawei’s…

Broadband Africa Forum 2024

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Vivo update – a big safety gain