advertising

Google Play Store will now autoplay app and game videos

Promotional app videos on Google Play will now start playing automatically to attract users and show off app features. This means that, when you…

Who knew an ad for Apple AirPods could be this adorable?

Product advertising is supposed to fill you with a lust for that product, even if you don’t need it. Apple probably wrote the damn…

Trust me, I’m Mac Book: Microsoft trolls Apple in its new Surface Laptop ad

The flames of a long standing war between Microsoft and Apple were fanned on Wednesday when the former released an ad featuring the favourable…

Facebook expands availability of political ad transparency tools

Facebook on Tuesday announced it’s expanding the availability of a number of ad transparency tools associated with politics and social issues on the platform….

Instagram is letting companies ‘promote’ influencers’ posts as ads

Instagram is about to shove even more advertising down your throat according to a new blog post on Tuesday. The social network announced that…

6 big trailers and ads from the 2019 Super Bowl

On Sunday, the 53rd edition of the Super Bowl took place in Atlanta, USA, and as the American sporting tradition dictates, a number of…

Gillette ad addressing toxic masculinity draws heavy criticism online

On Tuesday, personal care company Gillette posted a short film titled “We Believe: The Best a Man Can Be” to YouTube, which has sent…

Netflix’s ‘Man in a Van’ ad is really going to annoy satellite TV companies

It’s safe to say that Netflix South Africa has adopted the Wendy’s brand of guerilla marketing, this after its latest ad dropped in the…

KFC South Africa’s hilarious World Cup ad hits 9GAG

Congrats KFC South Africa, you’re now 9GAG famous. The website laced with memes and funny videos posted a clip of KFC South Africa’s pre-World…

Dear Digital Industry, it’s time to break data creativity out of their silos

“Data is the new oil” is a phrase we’ve all seen, in some variation, in conference presentation after conference presentation. Knowing everything about your…

The future of marketing is data-driven, creative, and (most importantly) people-based

For most of its history, digital marketing has largely involved adapting traditional marketing methods to the digital space. Whether in the online, mobile, or…

Embracing video in sales and marketing

As sales specialist Chris Murray puts it: “The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer…

How to get the most from your lead scoring model

Lead scoring offers a highly useful tool, not only for increased engagement but also for conversion. For lead nurturing, scoring simplifies the process of…

How AI will put the ‘kapow’ back into marketing

It seems like everyone is talking about artificial intelligence (AI) being a game changer, but how many marketers really understand how AI is changing…

Facebook bans cryptocurrency ads

Facebook has said it will ban ads related to financial products and services like cryptocurrency, binary options and initial coin offerings. The move is a bid…

Namibia’s ‘shithole’ video campaign reaches 600m users online

Earlier this month, we uncovered a novel advertising campaign subverting Donald Trump’s “shithole countries” remark. We thought it was pretty damn funny. And it…

How to build genuine trust with lead nurturing

In the rush to seal the deal and bring in leads, it is all too easy to forget what an important role trust plays…

Watch: Casey Neistat’s latest vlog is a mini love letter to Cape Town

We’ve seen a slew of celebrities hitting Cape Town’s shores this holiday season, and vlog pioneer Casey Neistat was no exception. The New York-based…

Watch: Sassy Namibia invites Americans to visit its ‘shithole’ country

They say no publicity is bad publicity, and they may be right in the case of Namibia. This week marked the second time the…

Uber’s wildly odd ad will resonate with Capetonians stuck in traffic daily

Uber’s first advertisement highlighting the plight of commuters in southeast Asia may just trigger a nerve for those stuck in traffic in Cape Town…

Facebook evens the playing field by discontinuing ‘dark posts’

At the end of October, Facebook broke the news that it planned to introduce a new advertising feature that would lead to any paid…

Instagram ‘advertises’ itself on Facebook with rape threats

Instagram has come under fire for advertising itself on parent company Facebook’s platform with a screenshot of an email that read “I will rape…

Broadband Africa Forum 2024

How AI is Rewriting Urban Planning in Developing Regions

Transforming Healthcare in Africa with Technology

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

German luxury cars require a rethink for China

Trump wins – Tesla goes beyond $1 Trillion

Vivo update – a big safety gain